 Cult of MacRead Leander Kahney's latest commentary about Apple and Mac News in Wired.com's Cult of Mac Blog, including Mac, Mac Pro, MacBook, iMac, iBook, Mac mini, iPod video, iPod nano, iPod shuffle, iTunes, iPhoto, iPhone, Apple TV, OSX, Steve Jobs, and Macworld. http://blog.wired.com/cultofmac/ другие подписчики этой ленты также читают >> |
- Bonus UK Fun: 8-Core Mac on Apple Store
It's pretty much settled gospel that Apple is going to inevitably release an 8-core Mac Pro now that Intel makes a quadcore chip for their favorite computer company in Cupertino to double up for bonus points. Today, the Apple Store...
It's pretty much settled gospel that Apple is going to inevitably release an 8-core Mac Pro now that Intel makes a quadcore chip for their favorite computer company in Cupertino to double up for bonus points. Today, the Apple Store UK temporarily let the cat out of the bag, as captured in the above image.
It ought to be any day now. Can you say NAB keynote? I knew you could!
Mac Rumors: 8-core Mac Pro Leak at Apple UK?
Pete Mortensen - New UK Get A Mac Ads
Mitchell and Webb continue to tear it up with a new set of localized Get a Mac ads. There's a certain pathos here that just doesn't come through in the American spots, particularly as the phrase "Naughty Step" gets repeated...
Mitchell and Webb continue to tear it up with a new set of localized Get a Mac ads. There's a certain pathos here that just doesn't come through in the American spots, particularly as the phrase "Naughty Step" gets repeated time and time again.
Apple (UK and Ireland) - Get a Mac - Watch The New Ads
Technorati Tags: apple, get a mac
Pete Mortensen - Embrace Apple's iPhone Froth
Every few days, another pundit looks at the iPhone and figures out why it won't succeed. Whether it's missing out on the "industry-standard" functionality of a smartphone or using a slow network standard, everyone wants to be the person who...
Every few days, another pundit looks at the iPhone and figures out why it won't succeed. Whether it's missing out on the "industry-standard" functionality of a smartphone or using a slow network standard, everyone wants to be the person who best determines why this time Apple will flop on its face.
The latest to weigh in is Taesik Yoon of Forbes, who argues that Apple's got a bigger challenge entering the mature mobile phone market than they did with MP3 players and the iPod. Worse, the high price will dissuade people from buying, and the Cingular deal will totally flatten the possible market. The 10 million iPhones sold by 2008? Not a prayer.
... And I still don't buy it. Click through to read why.
Technorati Tags: apple, iphone, iSync on Steroids, Steve Jobs, the cult
First and foremost, we don't have any idea which iPhones Apple intends to sell 10 million of, nor how much they're going to cost. The iPhone that has been introduced is very expensive and will appeal mostly to early adopters and status-seekers. It might peel off a few people in the market for both an iPod nano and a new BlackBerry in its first few months on the market. But we don't know how long it will exist at the $500-600 price point, and we don't know how long this specific iPhone will be on the market. It's all about the roadmap, and Steve Jobs is a master of playing the technology adoption game to the hilt. This is the first iteration for the tech freaks. The ones for the rest of us are waiting in the wings.
Secondly, the iPhone will be a global product, reaching Europe by the end of the year and Asia during 2008. Any impact of the Cingular deal will be lost overseas. It's only a problem in the United States.
Third, I think that the iPhone constitutes an entry in a market other than smartphones. Instead, it's Apple going after the multimedia phone market, which is incredibly immature and unsatisfying. The LG Chocolate is maybe the best product in this market, and anyone who has ever used it can tell you just why it poses no threat to either the iPod or the iPhone. Lots of smartphones have multimedia features, including the BlackBerry Pearl, the Motorola Q and others, but none could be said to be optimized for such activity. The multitouch interface for the iPhone is the best interface for selecting and watching media I have ever seen, no matter what the platform. The fact that it works just as well for other features, including smartphone features, doesn't make it a smartphone.
What does all this mean? Evaluating the prospects of the iPhone based on the condition of the American smartphone market is barking up the wrong tree. Look instead at the global potential to upgrade millions of aging iPods and phones with a single device that's superior in almost every regard. I think you might find that Apple is under-selling the device with their 10 million figure.
So sip Apple's froth -- it tastes like fine Cappuccino.
Beware Apple's iPhone Froth - [Forbes]
Pete Mortensen
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