Monday, May 28, 2007

The Unofficial Apple Weblog (TUAW) (5 сообщений)

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  • Mailplane 1.46 adds multiple accounts and menubar notifer

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    We keep teasing you with news about the as yet unreleased Mailplane, but this excellent dedicated Gmail client just keeps getting better. The latest update to 1.46 adds several very cool features, most importantly multiple account support. You can now use Mailplane to access different Gmail accounts, simply by double-clicking the account name in the drawer. This release also adds a menubar notifier, which very cleverly includes multiple accounts at the same time so you can check for new mail easily from either account. Finally, there's also a new text snippet feature that allows you to easily insert often typed text.

    I've been using Mailplane for a few months and I must say that it is shaping up to be a stellar release. It's one that I'll spend my own hard-earned money on when it comes out. Unfortunately, Mailplane is still in closed beta, but you can apply to be a beta tester.
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  • Inside story of the first iMac

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    For the Mac history buffs out there, a Memorial Day treat:Thomas Hormby at The Mac Observer has a fascinating look at the the story behind the original iMac. Of course, the iMac is considered by many the computer that saved Apple, and was Steve Jobs' first great triumph after his return.

    Personally, I did not realize that the "internet Macintosh" was originally intended to be a Network Computer (remember those?) as promoted by then Apple board member Larry Ellison. Above you can see the video (pre-black turtleneck and jeans!) of the original iMac introduction, then go ahead and check out Hormby's story.

    [via Digg]

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  • Why you won't be buying an iPhone-like iPod anytime soon

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    Since the iPhone's introduction in January, the requests and baiting rumors for a touch-screen iPod that looks and acts like an iPhone - sans the actual phone - have sounded from every corner of the web. The world is inarguably intrigued by this new UI Apple developed for their highly anticipated gadget, and many are waiting with bated breath and credit card in hand, believing the iPod will naturally gain these touchy-feely features any day now. The only problem is: there's no way in Cupertino that's going to happen. At least, not anytime soon.

    Put yourself in Apple's shoes: you've just smashed one out of the park with the iPod. You spent a few years working on it, polishing it, developing generation after generation of updates that instantly make the previous version look old 'n busted. After a slow start, you eventually take the DMP (Digital Media Player) market by storm, beating out a few major companies at their own game. Six years and a ton of 3rd party accessories later, you are the king of this particular domain, with what appears to be nary a formidable challenger in sight.

    Next: imagine that, after introducing the iPod and giving it that nudge it needed to skyrocket in popularity, you embark on another project, spending at least four and a half years developing a killer mobile phone + DMP + internet device the likes the world has never seen. A gadget so cool and anticipated that it is not only shaking up the mobile phone market, but it single-handedly drowns out the entirety of CES during the week of its introduction. A key factor here, oh reader who is momentarily in Apple's shoes, is that the mobile phone market currently speaks in the mouth-watering language of 'billions,' while Apple's iPod sales - impressive as they may be - are playing in the kiddie pool at 'millions.' Whether you want a mobile phone packed into your iPod or not, you can't ignore the fact that the mobile phone market makes iPod sales look like the Zune's on a good day.

    Continue reading Why you won't be buying an iPhone-like iPod anytime soon

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  • NY Times compares Apple and Sony retail experiences

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    Remember when Apple's "retail experiment" was viewed as a risky, borderline-nutty strategy? Recall how Gateway and other technology companies were running away from their mall outposts while Apple was rolling out its first stores back in 2001? Randall Stross at the New York Times remembers [registration required], and he says that "[o]f the many predictions in the world of technology that have turned out to be spectacularly wrong, a prominent place should be made for what the pundits said in 2001 when Apple opened its first retail store in Tysons Corner, Va." Apple has succeeded tremendously in retail, partly due to a strategy of supporting a positive customer experience (Genius Bar!) and partly due to an unexpectedly popular product (the iPod).

    Stross quotes Apple's quarterly report on retail numbers -- over 180 stores, sales of $855 million -- and compares the Apple retail mojo to the Sony Style stores' relatively low impact. He also notes the impending return of Dell to the retail channel; not through Dell-branded stores, but through Wal-Mart... there's a really positive retail association for you. As long as Apple continues to make an emotional connection with buyers at the point of sale, it'll be hard to beat the Apple Stores.

    via Philip Elmer-Dewitt at Apple 2.0
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  • Flickr Find: More pics of zombie attack on Apple Store SF

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    As we Twittered a few hours ago, CNET reporter Declan McCullagh narrowly escaped zombie-fication as a 'flash mob' of faux zombies descended on San Francisco's tony retail district on May 25. While other stores blocked the living dead from entering, apparently Apple employees were jockeying for ideal position to snap pictures of the shuffling, decaying spawn of hell. Now that's thinking really different.

    In addition to McCullagh's photo gallery, reader Steve Rhodes has posted his pics of the invasion on Flickr for all to enjoy. Just remember: you've got to attack the head.

    Thanks Steve!

    via CNET
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