 Cult of MacRead Leander Kahney's latest commentary about Apple and Mac News in Wired.com's Cult of Mac Blog, including Mac, Mac Pro, MacBook, iMac, iBook, Mac mini, iPod video, iPod nano, iPod shuffle, iTunes, iPhoto, iPhone, Apple TV, OSX, Steve Jobs, and Macworld. http://blog.wired.com/cultofmac/ другие подписчики этой ленты также читают >> |
- New 'Get a Mac' Ads Mock Vista Again and Again
The more I try to cantankerously deny my love for Apple's "Get a Mac" ad campaign, the more they manage to win me over. The best of a new crop posted Monday night is "Choose a Vista," which features John...
The more I try to cantankerously deny my love for Apple's "Get a Mac" ad campaign, the more they manage to win me over. The best of a new crop posted Monday night is "Choose a Vista," which features John "PC" Hodgman spinning a game wheel to select a version of Vista. Cries of "Big Operating System! Big Operating System! Daddy needs an upgrade!" Will stay with me for a long time. The other ads, "Genius" and "The Party's Over" are after the jump.Technorati Tags: get a mac, vista
Pete Mortensen - PC World Posts Anti-Apple Article Editor Allegedly Quit Over
We at Wired set off quite a catty-wumpus last week by reporting that one of the reasons PC World Editor in Chief Harry McCracken departed the publication was that a piece called "10 Things We Hate About Apple" upset the...We at Wired set off quite a catty-wumpus last week by reporting that one of the reasons PC World Editor in Chief Harry McCracken departed the publication was that a piece called "10 Things We Hate About Apple" upset the company's publisher, who supposedly favored a pro-advertiser bent to editorial.
As if to deny such reports, the magazine has now posted the article and its lovey-dovey companion piece, along with a cryptic reference to its tortured origins that doesn't quite mention what really happened:
By now, you may have heard something about a couple of articles we've been planning about Apple and its products. We sure have.
The article itself is pretty toothless: "5. Where's the BluRay?" Ooooooo. I'm shaking in my boots. Can this really have ended a respected tech journalist's career?
PC World - 10 Things We Hate About Apple
Via Digg.Technorati Tags: ethics, PC World
Pete Mortensen - Apple Most Innovative Company for Third Year Running
BusinessWeek released its list of the top 50 most innovative companies over the weekend, and, as usual, Apple won. This is the third time in a row. Now, far be it for me to knock any effort that names Apple...BusinessWeek released its list of the top 50 most innovative companies over the weekend, and, as usual, Apple won. This is the third time in a row. Now, far be it for me to knock any effort that names Apple the winner of anything, but I'm not terribly convinced by the methodology used to put the ranking together by BW and Boston Consulting Group. Surveying senior executives just seems so 1980s, and it inevitably means that quite shallow measurements are advantaged -- flashiest product intros, most profitability attributable to new products, etc.
I mean, how honored can you be as most innovative in the world when Microsoft is No. 5? Or Sony moving up three slots to No. 10 in the year that they introduced the PS3 while Nintendo is at No. 39? Or Wal-Mart at No. 11 when Target's down at No. 15? The entire index is suspect. Except for the part where Apple wins, of course.
Note to the senior executives of America: "Most Innovative" does not mean "hottest on the stock market."
The 50 Most Innovative Companies [BusinessWeek]
Technorati Tags: apple, innovation
Pete Mortensen
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