Tuesday, August 28, 2007

The Apple Blog - Apple DVR: Will it ever happen?

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The Apple Blog, published by and for the day-to-day Apple user, is a prominent source for news, reviews, walkthroughs, and real life application of all Apple products.
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  • Apple DVR: Will it ever happen?

    With Sony announcing a DVR for the PS3, what are the odds Apple will make a similar move?  Sony and Apple are very different companies. What drives Sony may not drive Apple.

    These days, Sony seems lost.  They missed out on the digital audio player market after being the dominant player in the portable audio market.  The PS3 has not been warmly received.  The XBOX 360 was given a one year head start and is hitting its stride while the PS3 languishes.  The Nintendo Wii is the darling of the casual gamers with its low price and is the antithesis of the PS3 in styling with its compact white form-factor as opposed to the PS3’s gigantic black curved box.  Sony is trying desperately to make the PS3 the only set top box you need in your entertainment center.  It’s a gaming machine, a next-generation DVD player, and will soon be a DVR.  The PS3 is either a jack of all trades or is having an identity crisis.

    Apple hasn’t seemed lost in years.  It is the leader in the DAP market and has quickly become a major player in the cell phone market.  With Apple dropping “Computer” from its name, Apple is clearly focused on the consumer electronics market.  So why would Apple even bother adding a DVR to its lineup of gadgets?  The argument against an Apple DVR is simple.  Apple and studios make money when people purchase their shows or movies from iTunes.  A DVR would diminish purchases from the iTunes store.  Plus, the iTunes DRM locks the content to Apple products like the iPod or the Apple TV.
    (more…)

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