Sunday, June 10, 2007

The Unofficial Apple Weblog (TUAW) (6 сообщений)

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  • An AppleScript for automatically opening WWDC '07 news sites

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    While we unfortunately won't have anyone liveblogging Steve Jobs' WWDC '07 keynote tomorrow morning, that doesn't mean we won't help you track down who will. Nik Fletcher has created an AppleScript that will automatically open nine - count 'em, nine - news sites and blogs that will be covering tomorrow's keynote and the rest of the WWDC 07 events in separate tabs of your default browser. He even includes a quick tip for those using Safari who haven't enabled tabbed browsing since - even still on 10.4 Tiger - Apple hasn't switched on this revolutionary feature by default.

    The nine sites Nik included in the AppleScript are as follows:
    • Engadget
    • MacRumors Live
    • MacDailyNews (sigh, I know, but hey)
    • AppleGazette
    • Ars Technica
    • Gizmodo
    • Slashgear
    • LoopRumors
    • Apple Matters
    Of course, I link Nik's script with a bit of advice: be kind to these sites. The more we all furiously pound that refresh button on any site covering such a major event, the more likely the site is to buckle under insane traffic and stop being able to serve up the very news you're looking for. Be sure to read up on how each site is running the show and abide by their rules so we all can join in on the party, even if we have to watch from far away.
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  • Construction on Munich's Apple Store

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    Workers are busily constructing Germany's first Apple Store in Munich. AppleInsider has photos of the 4 story construction project - and surrounding barricade - which is covered with iPod advertisements. There's certainly no question as to what they're building. It's scheduled to open in the 2nd half of 2008.

    While we appreciate the sneak-peak that AppleInsider has provided, we know you can do better. If you're near 1 Rosenstrasse in Munich (formerly home to Sport Schuster sporting goods) let us know what's going on! We're excited to see the launch of such a huge flagship store (and Germany's first!).
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  • Clever iPod advertising in South Africa

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    Starting with the infamous 1984 Super Bowl television commercial, Apple's advertising campaigns have become almost as unique and interesting as their retail products.

    Check out some images of this recent campaign, created by Net#Work BBDO in South Africa to announce the functionality of video iPods. Staged in movie theaters, the campaign featured tiny boxes of popcorn that bore the slogan, "iPod: Movies in your pocket," as well as tiny movie posters and even an iPod-sized trailer on the big screen. Pretty clever.

    Thanks, Ivan!
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  • Apple Store Fashion Fair: Your reports

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    This past Saturday, Apple opened its newest retail store in sunny Fesno, California: Apple Store Fashion Fair. As usual, we asked any TUAW operatives who may have attended to share their reports and/or pictures. So, did you go, and if you did, how was it? Let us know in the comments. Here's hoping you scored a T-shirt (not to mention the opening day contest's grand prize!).

    In other retail news, the staff at ifoAppleStore are live blogging the opening of another California store in San Luis Obispo. You may remember the early spy shot of this store we received from reader Earnest a couple of months ago.
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  • TUAW's Top X Things To Do if You Can't Attend WWDC '07

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    Developers and other Mac notables are descending once again on San Francisco for WWDC 2007. It is sure to be a week of exciting product announcements (not just from Apple, mind you), parties galore and elbow rubbing in a way only the Mac community can lay claim to.

    But what if you can't go?

    Fear not, oh devoted reader of ours, for we have a 10-step plan that is sure to shake the "can't get to WWDC" blues. Who cares if you can't join the keynote audience Monday morning in giving Steve Jobs a standing ovation just for walking on stage? And who needs to go to the Delicious Generation party! It's just going to be a bunch of drunk Mac notables standing on tables and singing Daisy Bell together. Besides, the t-shirts we're giving away at our TUAW meetup are gonna be way cooler, but if you can't attend that... why go to WWDC at all?

    If you're stuck at home and unable to acquire your wife's credit card number, our list of suggestions is for you. Besides, these are gonna be, like, way funner than anything happening in San Francisco this week anyway:
    1. Take chalk, umbrella, sleeping bag, get an early start on that camp-out for June 29th
    2. Furiously refresh Engadget and MacRumors for live coverage of Jobs' keynote
    3. Seek out every developer's blog you've ever bought software from and ask them if you can share their room or just sleep on the floor if you buy a second license
    4. Ignore the live coverage and don't check your RSS feeds so you can have all the excitement of playing Keynote Bingo Monday afternoon with what will likely be a pixelated and barely-working QuickTime stream
    5. Collect apple cores, attach to puppeteering rigs, put on a show to convince family that this is what Steve meant by 'Core Animation'
    6. Get VMware running Linux inside Parallels running Vista on your Mac Pro; leave your body and watch your own head explode
    7. Try to come up with slightly weird pronunciations of 'Leopard' to memorialize Steve's rendition of OS X 10.2 as "Jag-wire"
    8. Console yourself with the knowledge that this year the Apple party is in San Francisco, so there's no chance you'd get to go to the Company Store anyway
    9. Buy an iPiggy Bank and start saving for Macworld '08, because #3 isn't a very good plan to begin with
    10. Phone your local Apple Store on the hour, every hour to ask "did you get [it] in yet?" Have a friend make the calls once the store recognizes your voice and/or blocks your number
    And there you have it: 10 great ways to entertain yourself if - like many of us - you'll be watching the coming week's festivities from a distance.
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  • Rig of the Week: The ATX G4

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    This week's rig features one of the best-looking G4s you'll ever see. Enterprising reader :: Jonathan transplanted the guts from his destroyed G4 into an ATX case he had lying around. Sure, the power buttons didn't line up and the had to do some sawing to make the ports accessible, but the important thing is that he saved a Mac. Good job.

    ATX G4 posted by :: Jonathan.

    If you'd like to see your own rig featured here, simply upload photos into our group Flickr pool. Each Sunday we'll comb through the most recent entries and declare a "Rig of the Week!"
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