Monday, April 30, 2007

Cult of Mac (7 сообщений)

  RSS  Cult of Mac
Read Leander Kahney's latest commentary about Apple and Mac News in Wired.com's Cult of Mac Blog, including Mac, Mac Pro, MacBook, iMac, iBook, Mac mini, iPod video, iPod nano, iPod shuffle, iTunes, iPhoto, iPhone, Apple TV, OSX, Steve Jobs, and Macworld.
http://blog.wired.com/cultofmac/
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  • Why the Nike+iPod is Boring -- And Why That's Good!
    As promised, here is the paper that formed the basis for the presentation I gave at Stanford on the success of the Nike+iPod last week with my colleague Conrad Wai. It's a little dry, but what can you do? It's...

    Nike_ipod

    As promised, here is the paper that formed the basis for the presentation I gave at Stanford on the success of the Nike+iPod last week with my colleague Conrad Wai. It's a little dry, but what can you do? It's an academic paper. We think we kept it interesting regardless. Let me know what you think -- designing for technology adoption is a critical consideration in new product launches, so I'm interested to hear what you think -- particularly if you think I'm completely out of line.



    Pete Mortensen


  • Etch-A-Sketched Mac vs. PC
    We don't know much about The Etchasketchist, but his (or her?) drawing (rendering?) of John Hodgman and Justin Long in PC vs. Mac pose is spot on. And speaking of Hodgman, if you missed his story about finding fame at...

    465295618_739d827fdb


    We don't know much about The Etchasketchist, but his (or her?) drawing (rendering?) of John Hodgman and Justin Long in PC vs. Mac pose is spot on. And speaking of Hodgman, if you missed his story about finding fame at forty on This American Life a few weeks ago stop what you're doing and listen now. His description of walking into an Apple Store alone is worth the download.

    Photo by The Etch-A-Sketchist.



    Mat Honan


  • "Steve Jobs Dodged a Bullet" -- NYT
    No Charges for Apple Over Options - New York Times Federal securities regulators said yesterday that they would bring no civil charges against Apple over the backdating of executive stock options. But they stopped short of removing the cloud that...

     Photos Uncategorized Jobsgray20

    No Charges for Apple Over Options - New York Times

    Federal securities regulators said yesterday that they would bring no civil charges against Apple over the backdating of executive stock options. But they stopped short of removing the cloud that for nearly a year has hung over the company's chief executive, Steven P. Jobs.

    ... "Steve Jobs dodged a bullet," said Mark C. Zauderer, a trial lawyer in New York specializing in white-collar cases. "This is another circumstance where the government is going after an easier target. It will generally shy away from situations where the evidence is ambiguous or subject to different interpretations."



    lkahney


  • Apple Seeks iPhone Tech Support Representatives
    Hey there, college seniors! Looking for a great first job in beautiful Austin, Texas? Know a lot about phones and iPods? Apple is looking for you! Yes, the signs are out that the iPhone is really almost here: Apple is...

    19 Grad Steve 2-1

    Hey there, college seniors! Looking for a great first job in beautiful Austin, Texas? Know a lot about phones and iPods? Apple is looking for you! Yes, the signs are out that the iPhone is really almost here: Apple is hiring iPhone tech support representatives, and you could get in on the ground floor. It looks like a typical tech support job for Apple, but I found this quite funny:

    Preferred Qualifications:

    • Experience with Microsoft applications such as Office or Outlook
    • Ability to navigate in the Windows environment – such as getting basic system information, explorer navigation
    • Basic understanding of hardware configurations – such as USB vs. Firewire
    • Knowledge of Device manager –( Knowing when something is connected/mounted)
    • Knowledge of program files and system files in Windows
    • Experience with troubleshooting external devices in Windows
    • Understanding specific media file types used by iTunes/iPod/iPhone – AAC, Mp3, Wav, mpeg4
    • Basic installation and removal of application in Windows.
    • Experience with iTunes in Windows

    • Must act independently and be self-motivated
    • Excellent interpersonal skills
    • Must act independently and be self-motivated
    • Ability to work in dynamic situations

    Now, one interpretation of the bolded line items is that Apple recognizes that many, if not most of its iPhone customers will be Windows users, not Mac people. I prefer to believe that Apple understands that Windows users won't be able to figure out how to troubleshoot their own problems. The Mac folks will be fine. Please note, by the way: It's doubly important to act independently and be self-motivated for this job!

    AfterCollege - Entry Level Jobs & Internships
    Via Digg.

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    Pete Mortensen


  • New UK Get A Mac Ad Splits Off From American Campaign
    The international spin-offs of Apple's Get a Mac ad campaign are quite wonderful. The newest UK spot, "Posse," is an all-new spot created specifically for the UK market -- the others have copied U.S. ads. I'm really quite partial to...

    Posse

    The international spin-offs of Apple's Get a Mac ad campaign are quite wonderful. The newest UK spot, "Posse," is an all-new spot created specifically for the UK market -- the others have copied U.S. ads. I'm really quite partial to it, if only because I adore Mitchell and Webb. I love the real shame on the faces of the MS Office folks as they refuse to come home. It's awkward, just like "Peep Show" was. Click through the jump to watch the YouTube version.

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    Via Digg.



    Pete Mortensen


  • Rocker Chases Off Paparazzi With iSight
    Pete Doherty, the shambolic baby of a lead singer for the Babyshambles, is a Mac user. According to GeekSugar, Doherty, boy-toy of Kate Moss, chased paparazzi away by focusing the iSight on his MacBook on them and recording their activity...

    Dohertypete
    Pete Doherty, the shambolic baby of a lead singer for the Babyshambles, is a Mac user. According to GeekSugar, Doherty, boy-toy of Kate Moss, chased paparazzi away by focusing the iSight on his MacBook on them and recording their activity on video. Kind of takes those fun surveillance-cam videos and photos from MacBooks to the next level, doesn't it? Now they're active security systems, not stealth ones. Wherever shall we go next?

    Thanks, Angelica!

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    Pete Mortensen


  • Apple Sued For Ripping Off Xerox Alto GUI
    No, it's not April Fool's Day. A company calling itself IP Innovation, LLC, is suing Apple for allegedly infringing mid-1970s user interface technology that was patented filed on behalf of Xerox PARC in, ahem...1991. Ars Technica has a pretty comprehensive...

    Samp-Xerox-Parc-Alto

    No, it's not April Fool's Day. A company calling itself IP Innovation, LLC, is suing Apple for allegedly infringing mid-1970s user interface technology that was patented filed on behalf of Xerox PARC in, ahem...1991. Ars Technica has a pretty comprehensive run-down of the situation. This is the best bit:

    Xerox did get around to suing Apple eventually in 1989, prompting Steve Jobs to dismiss the company as an organization so dysfunctional that they "couldn't even sue anyone on time."

    IP Innovation has filed at least 32 patent-related lawsuits over the last few years. I love the guts behind the name, don't you? "We let others innovate, then we buy the patents so we can sue even more successful companies!" I understand that they're soon going to go after GE for infringing on Prometheus's patent on light. In all seriousness, I'm a tremendous admirer of the innovators at Xerox PARC. Unfortunately, I really doubt any of them wills ee a dime if this frivolous lawsuit strikes gold.

    Apple sued over vague user interface patent [Ars Technica]
    Alto Image via Ed Thelen.

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    Pete Mortensen





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