Tuesday, November 13, 2007

The Apple Blog (3 сообщения)

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The Apple Blog, published by and for the day-to-day Apple user, is a prominent source for news, reviews, walkthroughs, and real life application of all Apple products.
http://theappleblog.com
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  • New GetAMac Ads…Little Focus on Leopard

    GetAMac Ad

    Its been a while, but we now have three shiny new GetAMac ads to laugh at and gloat over! Justin Long and John Hodgeman both reprise there roles as the mac and PC respectively for the new commercials Podium, Boxer and PR lady.

    Both "Podium" and "PR lady" focus on PC users' dislike for Vista and their downgrading to XP where as "Boxer" shows the PC putting up a fight against the Macs rising sales. Here we see the Mac sympathetic but explaining how Leopard has new features.

    This surprised me a little bit, in each ad Leopard is mentioned, but only in passing, no point is made of it and no demo is shown. Interesting how an entire new version of the Mac operating system is released and there is just no real advertising for it. Does this mean that Apple's mac ads will always be targeting the switchers as they have done in the past? Or will we get a nice TV advert showing off Leopard?





  • Community Activity: November 12, 2007





  • Waiting for Leopard to change its spots/dots

    Being a long-time Mac user (MS Word on a Mac Plus still beats anything today in terms of writing flow and productivity) and someone who usually dives in head-first on new technologies, I was faced with an agonizing decision on October 26: to install, or not to install Mac OS X 10.5 on my primary production system. As a registered Apple developer, I plunged head-first into the early Leopard releases on my secondary machines (or at least tried to – it didn’t work at all for quite some time on my PowerBook), griping all the way about how the Finder was still the same, clunky beast and how Apple should have done this-or-that differently. Unfortunately, the work that pays the bills picked up and I had to leave Leopard behind just before summer got underway, confident in the knowledge that there would be a polished, shiny new toy to play with in the fall.

    Thankfully, Jobs did not disappoint and I joined in with the throng of other folks who increased Apple sales by a quarter of a million dollars in just two days. When the shipment came, I opened it up, removed the disk from the packaging and did something that even surprised myself – I put it back in the box, making a conscious decision to wait until Apple added a dot and released 10.5.1. I suspect that I’m not the only one who is holding off, and the reports I’ve been seeing seem to indicate that delay may have been prudent (at least in my case).

    I rely heavily on my MacBook Pro Core2 Duo (4GB/160GB) for both work and personal computing. My work VM (Vista+Office 2007) has to be 100% functional and the various bits of software and hardware that support my personal mobility and productivity all need to function with a minimum of interruption. During the week leading up until the official release, I kept reading vendor reports that they had to wait to test their wares on the final release version and then kept seeing reports during the first week after from some of my favourite tools that they were just adding compatibility. Not to mention Brandon’s post.

    As if third-party software qualms weren’t enough of an issue, along came the security reviews. I’m an IT security professional by trade and was looking forward to the promised enhancements that would really put OS X even further on the security map (and ahead of Vista, which did include many real security enhancements). Sadly, the independent analyses showed what I suspected: Apple rushed out this release. The fact that we’re now seeing evidence of 10.5.1 seeding (which I’m not at liberty to confirm or deny given the legal verbiage tossed at us Apple Developers) seems to prove that conclusion.

    I tried convincing my wife and daughter to let me install it on their systems (we buy family packs of all Apple s/w) and they both asked me why they should upgrade. This was the first time I did not have an answer.

    So, I will take the plunge this weekend and put it on a dev box (MB Pro Core Duo) to see just the state of this latest predatory cat for myself. I’ll be paying very close attention to how some of the open source security tools I use compile and work and also what needs to be done to make the firewall as secure as possible. Hopefully, my core apps will all work so I can feel a bit more confident about moving to 10.5.1 when it’s released in a few weeks.







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