Fresh Apple: TheAppleBlog (5 сообщений)

rss2email.ru

Глум над рекламой и брендами

БлоGнот

YESWAY.RU -необычное красивое интересное

Тем, кто хочет зарабатывать в интернете.

TheAppleBlog
News, reviews, walkthroughs, and real-life application of Apple products
http://theappleblog.com
рекомендовать друзьям >>

TechUniversity Samples: Logic Pro 101 & Final Cut Pro 101
We’ve just added a new Pro Apps category to TechUniversity and with that addition come two new screencasts, Logic Pro 101 and Final Cut Pro 101 (subscription required).

In Logic Pro 101 we cover all the major bits and pieces of the interface as well as sharing the content you’ve created.

In Final Cut Pro 101 we walk you through everything you need to know to edit a video including: the interface, working with audio/video clips, rendering, keyframes, speed, titles, transitions and exporting.

Below are samples from each. Check out the new Pro Apps category on TechUniversity for more details and to subscribe!

Screencast Samples

Переслать
Walmart Slashes iPhone 3GS to $97
If there's even been a more sure sign that new iPhones are coming in the immediate future, it's the fact that Walmart slashed the price of Apple's iPhone to $97, representing a savings of $100 if you'd purchased it from them last week.

Is this a result of new iPhones around the corner? Does Walmart still have a significant inventory of iPhones to sell off? Looking back a few years ago, Walmart was one of the first third-party distributors outside of Apple and AT&T to offer the coveted iPhone for sale.

With such a huge savings, one can't help but speculate that a new iPhone is coming in the next few weeks and Walmart plans to have plenty of room to sell it.

The 16GB iPhone 3GS still carries the requirement of activation and a two-year service contract with AT&T. Couple this with AT&T's recent increase in its early termination fee means that while this phone is a great value, it's still going to be a while before you can upgrade to whatever Apple announces at WWDC in a couple of weeks.
More on iPhone
Still, this could be a good value for some who may not wish to upgrade, who are dissatisfied with AT&T or who may not see any appeal in the rumored fourth generation iPhone. AT&T certainly hasn't brought tethering to its customers and if the new iPhone does sport a front-facing camera, I get a sneaky vibe that the cost of the unlimited data plan is going to go up.

Walmart's price for the 32GB iPhone remains unchanged at $297. Historically speaking, larger capacity devices tend to be the best sellers. Undoubtedly, the lower price on the 16GB iPhone 3GS will cannibalize sales of the larger iPhone, so it’s likely that Walmart's stock of the smaller iPhones is very plentiful, compared to the 32GB version.

Adding to this news are rumors of a new iPhone around the corner is that Apple has slowed or stopped shipments of iPhones to its third-party vendors. Steve has something up his sleeve for week after next and Walmart intends to be ready.

Can you hang on two more weeks to see the new iPhone? Or is it time to upgrade your original phone to an iPhone 3GS for less than $100?

Переслать
Apple to Open Stores Early for International iPad Launch
Apple has revealed plans to open its retail stores early for the iPad’s upcoming international launch.

The company’s well-received 9.7-inch tablet is due to arrive on a more global scale later this week, with the device making its debut in Australia, Canada, France, Germany, Italy, Japan, Spain, Switzerland and the United Kingdom on the 28th. The move, which is no doubt going to please many devout Apple fans, will see the company open its doors one hour earlier than usual.

Apple announced the retail plans via email and have also since updated its website to reflect the special opening times, as shown in this UK example.

This means that those dedicated Apple shoppers can head to their local retail store from 8AM local time and grab their iPad earlier than expected. For those in the UK there are other choices beyond the 27 official Apple Stores — both Currys and PC World will be carrying the new tablet in addition to some select Apple Premium Resellers.

Beyond the launch plans listed above, Apple has detailed that the iPad will launch in Austria, Belgium, Hong Kong, Ireland, Luxembourg, Mexico, Netherlands, New Zealand and Singapore at some point during July.

For those outside the U.S., its been a long time coming, but the global launch is finally in sight.

Related GigaOM Pro Research: Hot Topic: Apple's iPad

Переслать
Head Back to School In Style With a Free iPod touch
While those who recently graduated may be missing their Apple discount, those who are going to be heading back to school this fall can take advantage of Apple’s standard college student discount with the added bonus of a free iPod touch.

Similar to “Back to School” promotions offered by Apple every summer, college students as well as faculty and staff members of any K-12 school or college in the U.S. are eligible for the promotion. Simply head into an Apple Store, purchase any Mac (except a Mac mini or refurbished Mac) and buy an iPod at the same time. The rebate is for $199, so even if you are coveting that awkwardly classic 160GB iPod or a larger iPod touch, you can still get it, though you’ll only get $199 back. Unfortunately, the offer doesn’t apply to iPhones or iPads.

The promotion runs from May 25, 2010 through September 7, 2010. Traditionally, these promotions have served as an effective way for Apple to clear out its remaining inventory of iPods, so you can pretty much plan for new iPods to be released around the first week of September. These promotions also tend to move a lot of Macs and iPods out the door, so this quarter for Apple will probably look pretty rosy.

If you’re considering the switch to Mac, this is one of the best times to save the most money on switching. From the lucrative discounts on hardware (ranging from $50 on the entry-level MacBook to $200 on the MacBook Pros) to the $100 rebate that you get when buying an eligible printer with your Mac, you can seriously save some cash. Add in a MobileMe subscription for $30 off retail and a free iPod touch ($199), why wouldn’t you switch? Oh, by the way, if you were wanting iWork with your new Mac, you can get that for $30 off too.

For those looking to learn more about their Mac, including iWork and iLife, check out our 101 series of screencasts (subscription required).

However, there are a few disclaimers. Unfortunately, the Back to School promotion is only available to U.S. customers. If you are wanting to buy a new Mac, but will require some custom configurations, such as different graphics cards or hard drives, you’ll need to complete your entire purchase online instead of in the store. For more details on any of these promotions, visit Apple’s promo website.

Even if you already have an iPod touch or printer, if you’re in the market for a new Mac, find a college student and go save some money. If you end up selling your printer or iPod touch on eBay, you’ll still come out ahead. Have you been waiting for this promotion to switch to the Mac or upgrade your current setup? Do you really need one more iPod or Mac in your family? Tell us your thoughts!

Переслать
Quick Tip:  Menu Shortcuts
Every one of us makes a trip to the Apple menu almost every day, be it to shut down, restart or sleep our Macs. Even though it probably doesn't seem like much of a chore, learning a few shortcuts can’t hurt and will save precious seconds every time you use this menu. Let’s start with how to make using the Apple menu with the mouse a bit quicker.

Bypass the Dialog Box

Something annoying about shutting down or restarting a Mac is the way that you have to go to the  menu, click Shut Down or Restart then click another button in a dialog box asking, “Are you sure you want to do that?” However, there is a simple way to bypass this dialog box, using a single modifier key on the keyboard. Holding Option and clicking on the command you want gets right down to business and does what you want straight away. You’ll be able to tell because the ellipsis (…) will disappear from the Restart, Shut Down and Log Out commands in the menu. And don’t worry; your unsaved documents are still safe — you’ll still see the “Do you want to save changes?” dialog come up. There’s no way to bypass that.

Bypass the Menu

OK, so that saved a few seconds by eliminating the move from the menu command to the dialog box, but what about saving even more time by using the keyboard instead? There are four key shortcuts for the main commands: Shut Down, Restart, Sleep and Log Out. There’s also one extra that isn’t in the menu: Sleep Display.

The first, which has been labeled in the Apple menu since OS 10.6, is Sleep. The keyboard command is Option + Command + Eject (⌥⌘⏏). This puts the computer straight to sleep without asking you anything. Very handy if you want to dash off somewhere in a hurry.

Next is the shortcut for Log Out, which is also labeled in the menu. However, to bypass the confirmation dialog, you have to add in the Option key, making the shortcut Option + Shift + Command + Q (⌥⇧⌘Q).

To put the displays of your Mac to sleep (I do this in order to let my Mac run a process overnight but still saving power), it’s Control + Shift + Eject (⌃⇧⏏).

Restarting is a simple case of pressing Control + Command + Eject (⌃⌘⏏). Dialogs for unsaved changes will still appear.

Finally, to shut down your Mac using the keyboard, press Control + Option + Command + Eject (⌃⌥⌘⏏).

That’s a lot of key combinations to remember, but even if you use just one of them every day, the amount of time you’ll save will soon add up.

Переслать