Fresh Apple: Cult of Mac (5 сообщений)

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Cult of Mac
Read Leander Kahney's latest commentary about Apple and Mac News in Wired.com's Cult of Mac Blog, including Mac, Mac Pro, MacBook, iMac, iBook, Mac mini, iPod video, iPod nano, iPod shuffle, iTunes, iPhoto, iPhone, Apple TV, OSX, Steve Jobs, and Macworld.
http://blog.wired.com/cultofmac/
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Greenpeace Thrilled By Apple's Green Announcement
Wondering whether Apple's public pledges of environmental responsibility would appease the company's Green critics? Wonder no more. Greenpeace just publicly lauded the company's suddenly forward-thinking stance on its own impact on the environment: It's not everything we asked for. Apple...

Wondering whether Apple's public pledges of environmental responsibility would appease the company's Green critics? Wonder no more. Greenpeace just publicly lauded the company's suddenly forward-thinking stance on its own impact on the environment:
It's not everything we asked for. Apple has declared a phase out of the worst chemicals in its product range, Brominated Fire Retardants (BFRs) and Polyvinyl Chloride (PVC) by 2008. That beats Dell and other computer manufactures' pledge to phase them out by 2009. Way to go Steve!
But there's always more to be done, of course:
But while customers in the US will be able to return their Apple products for recycling knowing that their gear won't end up in the e-waste mountains of Asia and India, Apple isn't making that promise to anyone but customers in the USA. Elsewhere in the world, an Apple product today can still be tomorrow's e-waste. Other manufacturers offer worldwide takeback and recycling. Apple should too!
Either way, a big change. One other note: In all the excitement yesterday, I somehow missed that Steve's environment made a public commitment to start using LED displays this year, all but confirming a long-standing rumor that upcoming laptops would soon transition away from LCD technology. All of which makes me extra-happy that I have held off on buying a new computer, eh?
Eh? Enh.
Tasty news from Apple! | Greenpeace International

Technorati Tags: apple, green, Greenpeace

Pete Mortensen
PC World Editor Quits Over Anti-Apple Story
PC World Editor-in-Chief Harry McCracken quit suddenly on Wednesday. According to our colleagues at the magazine, the sudden departure resulted from pressure to kill a story called "10 Things We Hate About Apple" that allegedly displeased CEO Colin Crawford. It's...

PC World Editor-in-Chief Harry McCracken quit suddenly on Wednesday. According to our colleagues at the magazine, the sudden departure resulted from pressure to kill a story called "10 Things We Hate About Apple" that allegedly displeased CEO Colin Crawford. It's pretty sordid.
The piece, a whimsical article titled "Ten Things We Hate About Apple," was still in draft form when Crawford killed it. McCracken said no way and walked after Crawford refused to compromise. Apparently Crawford also told editors that product reviews in the magazine were too critical of vendors, especially ones who advertise in the magazine, and that they had to start being nicer to advertisers.
Yikes. Good for you, Harry.
Epicenter - Wired Blogs

Technorati Tags: PC World, ethics

Pete Mortensen
Real Steve Follows Fake Steve's Lead on Being Green
Weight Recycled as % of Past Sales. Credit: Apple In a case of life imitating art, the Real Steve Jobs is following the Fake Steve Jobs' green lead. On Wed. April 11, Fake Steve wrote: By the end of this...

Weight Recycled as % of Past Sales. Credit: Apple
In a case of life imitating art, the Real Steve Jobs is following the Fake Steve Jobs' green lead.
On Wed. April 11, Fake Steve wrote:
By the end of this year I want Apple to be known as the greenest company in the world -- not just in tech but in everything. If we've got to make hydrogen-powered computers and iPods that run on solar energy, so be it. Let's get this done.
On Tue. May 2, Real Steve wrote:
Apple has been criticized by some environmental organizations for not being a leader in removing toxic chemicals from its new products, and for not aggressively or properly recycling its old products. Upon investigating Apple's current practices and progress towards these goals, I was surprised to learn that in many cases Apple is ahead of, or will soon be ahead of, most of its competitors in these areas.

lkahney
Jobs Announces 'A Greener Apple'
Steve Jobs just broke Apple's relative silence about its environmental policies, a move that will either hearten or frustrate the company's critics, who contend that Apple is not sustainable enough. One of the larger bones of contention over time has...

Steve Jobs just broke Apple's relative silence about its environmental policies, a move that will either hearten or frustrate the company's critics, who contend that Apple is not sustainable enough. One of the larger bones of contention over time has been the company's unwillingness to declare public goals for its electronics recycling programs. That unwillingness is gone, and Steve's personal letter to the world even explains why it was there in the first place.
It is generally not Apple's policy to trumpet our plans for the future; we tend to talk about the things we have just accomplished. Unfortunately this policy has left our customers, shareholders, employees and the industry in the dark about Apple's desires and plans to become greener. Our stakeholders deserve and expect more from us, and they're right to do so. They want us to be a leader in this area, just as we are in the other areas of our business. So today we're changing our policy.
The rest of the letter details what Apple has done for the environment and intends to do in the future. It's pretty much a point-by-point rebuttal to their critics, including public pledges to remove the use of polyvinyl chlorides form all Apple products by next year, and audacious recycling figures that ramp up to 28 percent of weight of products sold by 2010. The company claims that figure will surpass HP and Dell in the next three years.

At any rate, this is a stunning announcement. Next thing you know, Apple will pre-announce one of its flagship hardware products more than five months before it ships. Oh, wait...

What do you think? Has Apple finally gone far enough? What additional environmental commitments do they still need to make? Will Greenpeace stop showing up with giant worm-ridden apples at major conferences?

Thanks, Andrew!
Image via Greenpeace.

Pete Mortensen
SlingBox Now Rocking a Mac Near You
Though DVRs are still far from mainstream technology, some folks are already moving from the time-shifting of a DVR to the place-shifting offered by Sling Media, which uses a hardware/software combo to take incoming TV streams and make them available...

Though DVRs are still far from mainstream technology, some folks are already moving from the time-shifting of a DVR to the place-shifting offered by Sling Media, which uses a hardware/software combo to take incoming TV streams and make them available at any time at any place over the Internet. But until yesterday, the software didn't run on Mac. No more. the new Sling Player for Mac OS X is compatible with a wide variety of sources and viewing hardware:
With this software release, Slingbox owners can now view their television directly on their Macintosh computer screen. With full remote control, they can watch content from their home entertainment system whether from cable, DVR, DVD and even a full range of Apple entertainment products including: Apple TV®, Front Row, iPod® in Apple's Universal Dock® or iPod in an iPod Hi-Fi™.
They did a great job meeting Apple's own interface standards, judging from the screenshot. Anyone already got it up and running? How's it going?
Sling Media - Sling Media's Popular SlingPlayer Now Ready For A Mac Near You

Technorati Tags: slingplayer, slingbox

Pete Mortensen