Fresh Apple: Cult of Mac (5 сообщений)

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Cult of Mac
Read Leander Kahney's latest commentary about Apple and Mac News in Wired.com's Cult of Mac Blog, including Mac, Mac Pro, MacBook, iMac, iBook, Mac mini, iPod video, iPod nano, iPod shuffle, iTunes, iPhoto, iPhone, Apple TV, OSX, Steve Jobs, and Macworld.
http://blog.wired.com/cultofmac/
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Academic Journal Beaten Down In Pursuit of Apple Design Group
Every few years, another writer who hasn't followed Apple's design heritage for very long decides to figure out where it comes from and why it's been such a success. And every few readers, they end up talking with people extremely...

Every few years, another writer who hasn't followed Apple's design heritage for very long decides to figure out where it comes from and why it's been such a success. And every few readers, they end up talking with people extremely tangential to the process who haven't been involved for at least 9 years. The latest is poor Daniel Turner, writing for the MIT Technology Review:
But the omerta that prevails at Apple proved too strong. Company representatives declined to speak with me, and sources only tangentially engaged with the industrial-design process said that they could not talk either. When I asked Paul Kunkel, author of the 1997 book AppleDesign, for tips on obtaining interviews, he laughed and said, "Go sit outside the design-group offices with a pizza." What follows is as clear a picture of the Apple design process as we could get.
Which is to say, very out of date and filled with speculation. Don't get me wrong -- I think this as good a job as anyone could do analyzing Apple's design group without getting behind the veil, but it's nothing new to anyone following Apple long-term. I think it's particularly telling that the writer couldn't even get someone from Frog that worked on Apple products in the 1980s to speak on the record. A designer with no Apple ties had to step up.
Give it a read, though: It's worth it just for the shocking revelation that Steve Jobs just might have a major impact on the final design of the company's products. Huh. Couldn't have guessed that!
The Secret of Apple Design: Technology Review
Via Digg.

Technorati Tags: apple, design, innovation

Pete Mortensen
Two Online-Only "Get a Mac" Ads Available -- And Bad
As if to counter the high quality of "Choose a Vista" and the other two official "Get a Mac" ads rolled out yesterday, two rather poor and underdone unreleased ads have trickled to the web. And they're dire, making lame...

As if to counter the high quality of "Choose a Vista" and the other two official "Get a Mac" ads rolled out yesterday, two rather poor and underdone unreleased ads have trickled to the web. And they're dire, making lame jokes about drivers and viruses. Let's just hope these literally came from the cutting-room floor, shall we?

Technorati Tags: get a mac, viruses, vista
Digg - Two New Websclusive "Get A Mac" ads:

Pete Mortensen
New 'Get a Mac' Ads Mock Vista Again and Again
The more I try to cantankerously deny my love for Apple's "Get a Mac" ad campaign, the more they manage to win me over. The best of a new crop posted Monday night is "Choose a Vista," which features John...

The more I try to cantankerously deny my love for Apple's "Get a Mac" ad campaign, the more they manage to win me over. The best of a new crop posted Monday night is "Choose a Vista," which features John "PC" Hodgman spinning a game wheel to select a version of Vista. Cries of "Big Operating System! Big Operating System! Daddy needs an upgrade!" Will stay with me for a long time. The other ads, "Genius" and "The Party's Over" are after the jump.

Technorati Tags: get a mac, vista

Pete Mortensen
PC World Posts Anti-Apple Article Editor Allegedly Quit Over
We at Wired set off quite a catty-wumpus last week by reporting that one of the reasons PC World Editor in Chief Harry McCracken departed the publication was that a piece called "10 Things We Hate About Apple" upset the...

We at Wired set off quite a catty-wumpus last week by reporting that one of the reasons PC World Editor in Chief Harry McCracken departed the publication was that a piece called "10 Things We Hate About Apple" upset the company's publisher, who supposedly favored a pro-advertiser bent to editorial.
As if to deny such reports, the magazine has now posted the article and its lovey-dovey companion piece, along with a cryptic reference to its tortured origins that doesn't quite mention what really happened:
By now, you may have heard something about a couple of articles we've been planning about Apple and its products. We sure have.
The article itself is pretty toothless: "5. Where's the BluRay?" Ooooooo. I'm shaking in my boots. Can this really have ended a respected tech journalist's career?
PC World - 10 Things We Hate About Apple
Via Digg.

Technorati Tags: ethics, PC World

Pete Mortensen
Apple Most Innovative Company for Third Year Running
BusinessWeek released its list of the top 50 most innovative companies over the weekend, and, as usual, Apple won. This is the third time in a row. Now, far be it for me to knock any effort that names Apple...

BusinessWeek released its list of the top 50 most innovative companies over the weekend, and, as usual, Apple won. This is the third time in a row. Now, far be it for me to knock any effort that names Apple the winner of anything, but I'm not terribly convinced by the methodology used to put the ranking together by BW and Boston Consulting Group. Surveying senior executives just seems so 1980s, and it inevitably means that quite shallow measurements are advantaged -- flashiest product intros, most profitability attributable to new products, etc.
I mean, how honored can you be as most innovative in the world when Microsoft is No. 5? Or Sony moving up three slots to No. 10 in the year that they introduced the PS3 while Nintendo is at No. 39? Or Wal-Mart at No. 11 when Target's down at No. 15? The entire index is suspect. Except for the part where Apple wins, of course.
Note to the senior executives of America: "Most Innovative" does not mean "hottest on the stock market."
The 50 Most Innovative Companies [BusinessWeek]

Technorati Tags: apple, innovation

Pete Mortensen