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- As a business user how can I transition to Macs? Check out Apple's free seminar
A few years ago I made the switch to Macs. One of my concerns as a business owner was making a smooth transition. I had been interested in Macs for years but held off mainly because I would be starting from the beginning. I was a Windows power user. My natural skin care business, up until that point, had been running on the Windows OS. I’ve always been fascinated by Macs but my own fear of learning a new system kept me away from Macs for years.
I finally switched my personal and business computers to Macs almost two years ago. I quickly realized that much of the concern I had about the Mac OS were unjustified. In making the transition the most important thing, I learned was not to treat my Mac like my Windows computers. They are different. It took me a few weeks before I felt comfortable with my 17″ MacBook Pro and a few months after transitioning I wondered why it took me so long to make the switch?
Mac’s Mail application quickly replaced Outlook. I include photos of the actual products on my website and the brochures I create I was able to upload and edit my pictures in iPhoto. Eventually I upgraded to Aperture. I was still able to create graphics in Photoshop I just had to purchase a copy for my Macbook Pro.
I had a few of my clients that needed documents completed in Word and have found NeoOffice to be a good solution. Occasionally I would chat with clients through Instant messaging and iChat and Adium has fit the bill perfectly. I use Quickbook Premium for business planning. Endicia for Mac is my home postal office. It lets me ship out most of my packages. Keeping track of time and submitting invoices is handled through TimeNet Pro. I also found David Pogue’s Switching to Mac series to be extremely helpful.
Apple is offering a free online business seminar which is perfect for the business user who is contemplating a move to Macs. Not only will you receive valuable information on how to make your transition seamless you’ll also receive helpful tips to get your Mac office up and running in not time.
The seminar is 26 minutes and will be led by Jim Heiser, Apple Business Marketing, and Sasha Rovin from the Apple Retail Store in Los Angeles. The course is geared towards new Mac business users. They will guide you through the basics of Mac OS X Leopard.
In the seminar you will learn:
- How to get around on the easy, user-friendly Mac OS X interface
- How to customize your Mac
- How to use shortcuts and quick keystroke and mouse commands
- How to connect a Mac to existing workgroups and other office computers, including PCs
- How to communicate, share files, and use existing printers as a shared resource for the group
If you’re interested log onto the Apple website and register for the free online business seminar. Since the seminar is available 24/7, you are able to watch it when it’s convenient for your schedule.
Do you have any tips to share to help make the transition to Macs easier? Leave a comment.
Переслать - Beginning Mac: Find and Email a Photo in My iPhoto Library
My very frustrated wife called me today to ask how to send a photo that she had imported to iPhoto ‘08. She was frustrated that she couldn’t find the actual file so she could attach it to an email. The iPhoto Library sits on our external drive (you can choose where your library is located by holding down alt/option while opening iPhoto). This is what she got when she tried to find the photo she wanted to send:
She understood that her photos were in the iPhoto Library because it was such a large file. I told her to right-click the iPhoto library and select “Show Package Contents,” which is what you could do if you were just in Finder. But you can’t do that when you are trying to attach a photo to your Gmail message.The easiest way to do it is also the most intuitive. When you have the “Open” dialogue box open, simply drag the photo from your iPhoto library to that box, and it will guide you to that event’s folder, and select the image that you dragged to the dialogue box.
After you do this, you can click “Open” and it will attach to your message.If you are using Mail.app, you can just drag a photo to the application icon and it will create a new message with that picture attached. If the message is already open, you simply drag the pictures you want to attach to the message window, and it will attach them.
Переслать - Response to Unanswered App Store Questions
I read an article this morning highlighting some very peculiar questions regarding how developers interact with customers via the iPhone/iPod Touch App store. I read all of them and the answers seemed so clear that I don’t know why Apple hasn’t answered them officially. Perhaps they will in the next two weeks, or there are some people at EA who might know already. Most likely, Apple hasn’t even thought of this stuff yet and they’ll answer it with the launch of the store. It’s all liquid folks, that’s the beauty of software and its policies. Apple wants to make the store an overnight success, and a long standing platform for the future (more on this next).
What exactly does Fairplay for apps mean?
It means the end of this concept where end users put in license keys, publishers track users in a ridiculous database where customers come back and upgrade but can’t log in, so they create a new account, and now the publishers think they have more customers than they really do. It means that Apple is trying to make it easy for developers to reduce their code and let Apple handle piracy. For better or worse, Fairplay does a good job at what its designed to do. It makes sense for Apple to DRM apps just like any other content from iTMS. Now perhaps an app doesn’t need DRM because its free, or a publisher just doesn’t like Fairplay. Well either case is invalid becasue 1) users would just redownload if needed and 2) Apple isn’t the platform an anti-Fairplay publisher really wants to develop. No one is saying apps are tied to one device, and Fairplay is designed with that in mind. I truly doubt based on my knowledge that a device, a computer, or some other ‘thing’ is any different that the other ‘thing’ in Fairplay’s code.
How will developers get customer information?
Through a developer publishing portal. Think about it. Then again, is it really the developer’s information or is it Apple’s?
How will support be handled?
Sure no one knows an app better than the guy who wrote it and the support team in India. See above.
What about trials?
See above the above. For most, I expect there will be a trial download and a licensed download, perhaps one with Fairplay applied and one without.
How will refunds be handled?
I get my refunds and purchases all through a merchant payment gateway, and most of them seem to work with the internets. Let Apple deal with most cases, that would explain a 30% cut in what is sold. I think for special cases, developers could issue credits to customers through their account. Maybe the customer won’t come back and they use their credit elsewhere. Do a better job then and don’t get too upset if all customers aren’t pleased.
How do we give out review copies?
These are sort of like refunds right? Just a refund before the sale actually happens. So why couldn’t a developer issue iTMS credits via their publisher portal? I don’t think Apple will generate the full infrastructure/interfaces right away that do this. Frankly the trend I’ve seen with their efforts have been more rapid releases than in the past. So sit tight, because Apple wants to hear people complain so they can get what the majority want and what Apple can feasibly provide.
What about other pricing concerns?
I believe publishers can price apps at whatever they choose. If a new release is out, would it be feasible to promote it via offering a discount to everyone?
Here are some things I would like to know. The iTunes store currently has featured content on all parent and subpages (i.e. the home page and sublinks not pointing to direct media). How do Apps get categorized and who decides what gets this lucrative real estate? Can developers rely on a review system or is it going to be who gives Apple the biggest checks? What if I want to buy multiple copies because the publisher has developed a specific reason that this case would apply, perhaps most likely in an enterprise situation?
I do think that Apple will have a publisher portal where anyone wanting their app in the store can manage the information they need to for interacting with customers, promoting a product, or deliver new features. It’s very easy to think that the iPhone has version awareness and could check in with the app publisher just as most software update mechanisms work. Again, that’s the genius in the whole platform…its software, as liquid as the water that we drink.
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