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TheAppleBlog, published by and for the day-to-day Apple user, is a prominent source for news, reviews, walkthroughs, and real life application of all Apple products.
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The Greening of Apple: Is It Important To You?

Apple is putting a lot of emphasis on its “green” initiatives lately. But is it the real deal?

For example, Apple’s new energy efficiency page says that because 53 percent of Apple’s greenhouse gas emissions are a result of the power its products consume, it’s designing these products to be as energy efficient as possible employing three strategies to reduce energy consumption: more efficient power supplies, components that require less power, and power management software. Every new Mac is claimed to meet the strict low-power requirements of the Energy Star specification.

However, the operative questions are how much does “green computing” matter to consumers, and whether corporate marketing of “green” IT devices amounts to more image-spinning than substance.

Only the Bare Minimum?

Some critics, such as MacNewsWorld’s Rob Enderle accuse Apple of doing the “barest minimum necessary” to justify its “green” claims — indeed less than its major competitors, but viewed pragmatically that’s a sensible approach because based on his research into the matter, in Enderle’s view Apple’s customers mostly don’t care. Is that an accurate assessment, or exaggeratedly jaundiced? After all, environmentalist poster boy Al Gore sits on Apple’s board of directors.

Enderle claims that Apple tried to ignore green computing entirely until the eco-activist organization Greenpeace began relentlessly slagging the company as an environmental foot-dragger and laggard.

Addressing Apple’s Environmental Footprint

Apple’s website highlights several key areas in which it’s addressing its environmental footprint, citing engineering innovations such as the unibody MacBooks, whose light, fully recyclable housing is sculpted from a single billet of aluminum, and the lightness of the current iMacs which contain less than 20 pounds of materials.

Apple also claims to be at the industry forefront in eliminating toxic chemicals, such as arsenic, brominated flame retardants (BFRs), mercury, phthalates, and polyvinyl chloride (PVC) from its products.

Cupertino has reduced packaging bulk, and, somewhat questionably in my view, bundles fewer peripherals with its systems, which arguably has some minimal environmental benefit, but also saves Apple a fair bit of money while diminishing value to the consumer of what is a premium-priced product.

Diminishing Value for Minimal Environmental Benefit

For example, the new WallStreet PowerBook I bought in 1999 came with video, Ethernet, and modem cables and a decent hard copy manual. To connect the unibody MacBook I bought this year to an external monitor I need one of several varieties of Mini DisplayPort adapters, have to supply my own Ethernet cable, was obliged to buy a USB modem, and documentation amounted to a quick start pamphlet. Environmental sensibilities notwithstanding, I don’t perceive this as progress.

Apple’s claims of cleaning up its environmental footprint act do have substance in terms of operational energy consumption. One reason using laptops has long appealed to me is that because they must be able to operate on battery power, they’re engineered for energy efficiency. However, even Apple’s mass market desktops have very decent energy consumption profiles these days, with iMacs reportedly using about as much energy as a 60-watt lightbulb, and Mac minis substantially less than that.

How Much Does the Average Mac-buyer Care?

But how much does the average Mac-buyer care? I’ve been almost exclusively a laptop user for the past 13 years, but even back when I used desktops, I almost always shut them down if I would be away from the keyboard for a half-hour or more. My observation was that most people were inclined to just leave their computers up and running all day, and even in many instances all night as well.

My inference, not only in the context of personal computers and other IT devices, is that while people like to think of themselves as being “green” and environmentally conscientious, their resolve tends to flag quickly when reducing their personal environmental footprint begins to involve more than minimal inconvenience and/or significantly increased cost, so that for many a commitment to “greenness” is heavier on politically correct rhetoric and feel-good exercises that let one imagine they’re “doing something” virtuous to save the planet with empty symbolic gestures rather than substantive behavior changes, like, say, taking fewer showers or washing clothes less often, or shutting off (or sleeping) their computer when not using it.

A Pew Research study found the average North American’s definition of what constitutes “necessity” these days includes a car (91 percent), washer (90 percent), dryer (83 percent), home air conditioning (83 percent), microwave (68 percent), TV (64 percent), car air conditioning (59 percent), and home computers (51 percent). Substantial minorities also included cell phone (49 percent), dishwasher (35 percent), cable or satellite TV (33 percent), and high-speed Internet (29 percent), and a few even considered a flat screen TV (5 percent) and an iPod (3 percent) “necessities.”

Am I being overly cynical? How much do Apple’s and the other computer-makers’ green efforts impact your buying intentions and user behavior?

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Quick Look: Creating and Using Site Specific Browsers

The advent of the cloud over the past few years has meant that a lot of the tasks that we were used to doing on our Mac have now moved to the web. This brings with it a host of issues, from data ownership to reliability of services (see recent Sidekick fiasco) and whether the web can deliver a Mac-like experience.

Putting all that aside, however, a more mundane problem is managing all of those sites and getting to them quickly and easily. Individual apps conveniently come with their own icon on your dock, web apps do not, forcing you to dig through the myriad of open tabs in your browser to find the app you need.If you’ve truly made the jump to cloud computing there is, thankfully, a better way: site specific browsers (SSBs). The basic idea is simple: Create a separate web browser, complete with its own icon on the dock, to browse to a single site. We’ve covered an excellent example of a site specific browser here on TAB in the past, Mailplane, which is used to access Gmail’s online interface.

The beauty of an SSB is not only do you get the bonus of neatly having your own icon for a single web application, but it also allows that site to integrate with OS X more completely. For example you can have things like address book access and dock badges, all things that Mailplane does for Gmail.

That’s great if you use Gmail, but what about all the other great web-based applications out there? Although there are not specific SSBs for things like Twitter, Google Calendar, Remember The Milk and other web services, there are two different programs that will let you take any web site and turn it into a site specific browser: Fluid and Prism. The major difference between the two is that Fluid uses Webkit to power its SSBs, while Prism uses the Gecko browser base that runs Firefox.

Aside from these underlying technologies, the two programs offer remarkably similar functionality. Simply enter a web address, choose an icon (or just use the site favicon), and voila, a new program based on that site will be created for you. What’s more, each browser can accept various scripts to add functionality like a dock icon and even Growl notifications. You can even make an SSB your default email or RSS program.

In many ways SSBs may represent the future of computing. Just look at Google’s upcoming Chrome OS, where the browser is the operating system. In such a situation it makes no sense to continue using the outdated system of web pages and browser bookmarks. When a website is a program unto itself you can argue that it deserves to be treated as one at the operating system level.

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Google Plans to Introduce Maps Navigation, Could Come to iPhone

If you’re the CEO of TomTom or Garmin, you may want to sit down for this. Google is working on a turn-by-turn navigation app that it will be offering for free on Android 2.0 handsets. And if that wasn’t bad enough, it’s working with Apple to bring it to the App Store, too.

But hey, maybe it isn’t so bad for you, GPS industry. Maybe people will still want to pay way too much for single-purpose devices instead of installing a free app on the cell phone they already have, that works with the Google Maps and Google Search they already use.

According to CNET’s Tom Krazit, Google’s new app, appropriately dubbed Google Maps Navigation, was demoed Tuesday for reporters, and will be officially announced sometime today. The Google demo had the app running on an unidentified black Motorola Android 2.0 phone, believed to be the upcoming Droid device.

The good news for us Apple faithful is that Google announced at the event that it is working with Apple on bringing the game-changing software to the iPhone platform. The words “working with” are well chosen, because Maps Navigation requires a slightly different approach than the standard App Store approval process, since it won’t be a standalone application, but will instead work directly out of the built-in Google Maps app.

Direct Google Maps integration means that the new navigation app will be uniquely positioned among its competitors to deliver some really cool features, including Google Search for nearby points of interest (POI). Google Street View will also play a part, allowing you to see the actual street at upcoming turning points along your trip route, so that you’ll recognize exactly where you should turn. That should eliminate a lot of confusion in dense, layered urban areas where freeways and streets overlap, and many route divergences and convergences are subtle.

The version for Android 2.0 demoed also had a feature that recognized when the device was placed in a cradle or cupholder, and enlarged on-screen buttons to make it easier to work with while driving. The only feature not mentioned that is already present in many other GPS devices and apps is voice guidance, but even if not currently present, it’ll probably make an appearance down the road.

While I can’t see why Apple would reject or hamstring the introduction of this exciting, new feature, we’ve seen in the past that the relationship between it and Google can be tricky. I think Cupertino will realize, though, that in this case, the ability to market built-in, free-of-charge navigation is a great way to move more hardware, even if Navigon and TomTom won’t be too pleased with the decision.

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Apple Issues Magic Mouse Update, But Where Are the Mice Themselves?

Last week, Apple announced the Magic Mouse, which is its new standard pointing device, complete with Bluetooth connectivity and multitouch gesture support. I promptly called my local Apple store, and a staff member told me they weren’t in stock and to try back again later in the week. I did, and again, no luck. It’s now been over a week, and no stores seem to have stocked them yet.

One staff member at the flagship Toronto store said that the delay was due to software incompatibility, and that the mice would be available following an update release from Apple. Late yesterday, we received said update, which makes the Magic Mouse compatible with Mac OS X Leopard, includes a driver for 10.6.1. OS X 10.6.2, which is coming soon, and is said to support it out of the box.

Both the 10.5.8 and 10.6.1 update descriptions say nothing beyond that they allow you to “take advantage of your Magic Mouse special features.” They don’t even explicitly say anything about multitouch, but what other special features could they be talking about? The Snow Leopard driver is nearly double the size of the Leopard one, at 64MB vs. 36MB. Both have to be downloaded from Apple’s support site, and won’t show up in your update menu unless you actually have the Magic Mouse already.

Which brings me to my second point: Does anyone actually have the Magic Mouse already? I mean, besides those early adopters of the new iMac model, with which it ships. I know for a fact us TAB staffers are finding it hard to get our hands on one (short of trying out the store display models), both through Apple’s brick-and-mortar retail stores and its online counterpart.

All Apple stores seem to have them on display, but I’ve yet to run across one that actually has them for sale when you ask. As I mentioned above, the Toronto Eaton Centre Apple store employee seemed to think it had to do with Apple getting the necessary software out so that it wasn’t selling unsupported hardware, but they hadn’t even received a shipment yet — they weren’t just holding off on actual sales.

Is it just me, or is this the most poorly executed product launch Apple’s had since the iPhone 3G and iPhone OS 2.0 were introduced? It seems like the Magic Mouse was rushed out to meet a deadline that centered around the iMac and new unibody plastic MacBook, despite the fact that the software backend wasn’t actually ready for release.

The resulting delay could affect sales. I know my initial fervor about the Magic Mouse has been tempered now that I’ve been able to think about it. My current pointing device needs are more than met, and unlike with the iPhone, delayed availability is weakening my desire to own a Magic Mouse, rather than strengthening it.

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