Monday, January 22, 2007

Cult of Mac (5 сообщений)

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http://blog.wired.com/cultofmac/
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  • Elsewhere on Wired: Happy Birthday, Mac
    My colleague Tony Long has put together a nice commentary on the ad that launched the Mac and showed why 1984 wouldn't be like 1984. It's really quite touching. And I didn't know the board tried to block its airing....

    My colleague Tony Long has put together a nice commentary on the ad that launched the Mac and showed why 1984 wouldn't be like 1984. It's really quite touching. And I didn't know the board tried to block its airing. I still get chills when Big Brother says "WE SHALL PREVAIL!" The words of the defeated. Then, now and always.

    Wired News: Jan. 22, 1984: Dawn of the Mac:



    Pete Mortensen


  • First (Hopefully, Last) Mac-Related James Blunt Parody
    This is pretty much what it looks like. A girl sings a tribute to her 12" Powerbook. Normally, I wouldn't be swayed, but I'm typing on my beloved but aging 12"er Malamikigio right now, so I broke down. She also...



    This is pretty much what it looks like. A girl sings a tribute to her 12" Powerbook. Normally, I wouldn't be swayed, but I'm typing on my beloved but aging 12"er Malamikigio right now, so I broke down. She also gets bonus points for shooting it with an iSight, I think. The song could use some work, however.

    Via Digg.



    Pete Mortensen


  • iPhone Birthed From Purchase of Touch Pioneers FingerWorks?
    Everyone I know who has a history in interface design is blown away by the iPhone. Worried about the touch keyboard, but blown away by the rest. This includes a couple of industrial designers, one whom has worked on Apple...

    Frontlp

    Everyone I know who has a history in interface design is blown away by the iPhone. Worried about the touch keyboard, but blown away by the rest. This includes a couple of industrial designers, one whom has worked on Apple projects in the past, and another is a veteran of Stanford's Virtual Human Interaction Lab. The consensus is in: How'd they do it?

    So how did Apple go from sci-fi demo and laboratory wonder to shipping product so quickly? Simple. They bought the capability, if Silicon Valley innuendo is to be believed. Engadget reports:

    Word is getting out of John Elias and Wayne Westerman, co-founders of FingerWorks, who were struggling to keep their dream of gesture-operated gadgetry alive when the company suddenly closed up shop a year and a half ago. Few doubt Apple snapped up the pair, and with interesting touchscreen abilities of the iPhone, it looks like it found a use for the men in some secretive underground laboratory.

    Underground labs rule, don't they? It certainly wouldn't be the first time Apple went outside to build a breakthrough if this report is accurate. The iPod was outsourced to PortalPlayer very late in the game, and the original Mac was swapped to the 3.5" Sony floppy drive at the last minute when the company's own Twiggy drives proved flaky. Glad to see some traditions being kept up!

    Some iPhone touchscreen roots 'splained by FingerWorks inventors - Engadget:

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    Pete Mortensen


  • Lead Plaintiff in Apple Options Suit Named
    Whether the criminal justice system ever files charges against Apple or not, it looks like the company might find its way to court over its admitted practice of back-dating executive stock options. Yep, it's class-action time again. The New York...

    Whether the criminal justice system ever files charges against Apple or not, it looks like the company might find its way to court over its admitted practice of back-dating executive stock options. Yep, it's class-action time again.

    The New York City Employees Retirement System was named Monday as lead plaintiff for the suit, which has been filed in California. If that strikes you as odd, it shouldn't. The NYCERS is an enormous investment fund, holding more than $89 billion in assets and regularly advocating for social change or justice through its shareholding. They've put pressure on Exxon Mobil to push for reduced emissions and on Cracker Barrel to end an official policy supporting only heterosexual practices.

    It's a pretty safe bet that it's a big deal when NYCERS gets involved. They're one of the largest shareholder rights groups in the country, and they're mad as heck. So if you're an AAPL owner, you might want to just get in the queue.

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    Pete Mortensen


  • Tutorial: Make Your Own Viral Video on a Mac
    In case you were interested in how to make a viral video on a Mac, read through for my full account of shooting, sort of editing and posting to YouTube a video series over Christmas. It's the "Great Jones Soda...



    In case you were interested in how to make a viral video on a Mac, read through for my full account of shooting, sort of editing and posting to YouTube a video series over Christmas. It's the "Great Jones Soda Holiday Tasting," a tragedy in five parts.

    No Windows machines were harmed in the process. Read on for more -- and be sure to click through to see the videos. My nephew Ian's face is priceless as he tries to drink the "Pea Soda." I look terrible, but I had just flown in on a red-eye. That's me on the right.

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    Step one: Pick up an RCA Small Wonder or equivalent. The new generation of flash-drive powered camcorders are just made to generate mischief. This was a gift to my dad from my mom, and it holds a good 30 minutes and captures completely competent audio, too.

    Step two: Have your mom operate the camera.

    Holiday-Bottles 06

    Step three: Do something morally repugnant, like a taste test of all five disgusting flavors from Jones Soda's Holiday Pack: Pea (I KNOW), Dinner Roll, Sweet Potato, Turkey and Gravy and Antacid. Be mildly amusing while you do it. The help of a cute kid totally helps.

    Step four: Simply mount the camcorder to your Mac via USB and pull out your clips. You can view them to make sure they aren't garbled, but where's the fun in that? We're trying to start a viral sensation?

    Step five: Head to YouTube. Get an account if you don't have one. Start uploading. It might take a long, long time, but they'll be up before you know it.

    Step six: Send it to friends and family.

    Step seven: Get linked on a major blog.

    Step eight: Sit back and watch the clicks.



    Pete Mortensen





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