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- Ozzie Misses the Point, says Apps Don't Matter
Speaking yesterday at the Professional Developer's Conference, Microsoft's Chief Software Architect Ray Ozzie explained what's really important when it comes to the smartphone business, and it's apparently nothing at all to do with the number of apps available on any one platform.
All the apps that count will be ported to every one of them. It's a completely different situation from the PC market, where software's built to run on a Windows or a Mac. Mobile apps require very little development, so it's much easier to bring them onto every platform.
Yeah. That's why there are more than 100,000 apps in the iTunes Store and, what, five in the Windows Marketplace? And that's why quality apps like Facebook or Tweetie 2.0 have been ported, feature-complete, from the iPhone to Windows Mobile, Blackberry and Palm OS? Oh, wait…
The point here is that Microsoft's senior execs apparently continue to misunderstand what's going on in todays smartphone market. Microsoft seems to view the iPhone not as a serious competitor but more as a toy, something to disregard because grown-ups (grey-suited corporate drones) aren't interested in all that flashy functionality and rich media. They're not interested in the astonishing range of software available for the iPhone. They just want Mobile Powerpoint and Excel, plus a few other ageing Office apps. That's all that really matters, right?
Wrong. We need look no further than JD Power's recently published results of a satisfaction survey they conducted of business smartphone customers around the world. Apple came in at number one, RIM finished second.
WIRED’s Gadget Lab published an article yesterday examining some of the mistakes Microsoft has made with Windows Mobile. NPD Group analyst Ross Rubin told WIRED:
Microsoft's mobile OS history is rooted in personal digital assistants, which were marketed toward enterprise audiences. Today, the smartphone has shifted into the mainstream as a consumer device, and yet Windows Mobile is still largely focused on enterprise features.
Perhaps Microsoft has a significant change planned for the release of Windows Mobile 7, WIRED's Brian Chen asked Redmond HQ. They declined to discuss Windows 7 directly, but did have this to say about their mobile OS business;
The company's mobility strategy has not changed; it is and has always been to provide a software platform for the industry. The company works closely with many mobile operators and device makers around the world because people want different experiences on a variety of phones.
Well, it's certainly a different experience alright. A lousy one. That's one reason Microsoft's global smartphone market share has dropped from 11 percent in 2008 to 7.9 percent today. In the meantime, Apple and RIM have seen their market shares swell to 17.1 and 20.8 percent, respectively.
Microsoft's Mobile strategy is out of touch. Ever-increasing numbers of enterprise customers who once used Windows phones are today carrying Blackberrys or iPhones and have entirely different expectations of their cellular devices. Mobile Outlook just won't cut it any more.
Hopping Mad
Driving the point home is a timely article published this week by the Wall Street Journal, about the disparity between old, primitive tech used in the office, and the far more capable and empowering technology found at home. According to the WSJ's Nick Wingfield, execs at Kraft Foods noticed the difference.
Executives began to worry that the company’s technology policies were preventing employees from staying in step with trends. Kraft was a consumer company, they figured, so workers needed to be more familiar with the technologies that consumers were using, whether the iPhone or YouTube.
So, the IT department stopped blocking access to consumer Web sites, and the company started a stipend program for smart phones: Workers get an allowance every 18 months to buy a phone of their choosing. (Over 60% picked iPhones.)
With all the above in mind, I can't see how Microsoft's Mobile strategy could be considered sound business. If I were a Microsoft shareholder, I'd be hopping mad at the company's apparent inability to understand — and adapt to — the demands of today's smartphone consumers.
It's paradoxical, really. Microsoft has always highlighted how customer choice is of paramount importance, indeed, a key component in its success with Windows. In the quote above, Microsoft's own spokesperson stresses how Microsoft works with mobile operators and OEM's to provide choice. But at the PDC yesterday, Ozzie seemed to be saying that an impressive selection of apps (ie. choice) is unimportant. He mentions "apps that count" but doesn't say what those apps are; in any case, that’s a short-sighted assertion. Apps that matter to me, may not matter so much to you. That's precisely why an iPhone owner's home screen is so fascinating to other iPhone owners.
The iPhone’s greatest strength is the tens of thousands of software titles available in the App Store, usually at a knock-down price. There is, literally, something for everyone, no matter how discerning ones’ taste in Games, Productivity tools, or fart apps.
I give Windows Mobile another year, max. If it can't build its app marketplace into a substantial repository of quality titles at (very) low prices, it won't matter how closely Microsoft works with its technology partners. Because, at that point, Windows Mobile will be reduced to a Wikipedia entry as an "also ran" in the history of the smartphone.
Переслать - Intel Capital Invests in Mac-focused Active Storage
Is it possible that the Mac is making inroads with Enterprise IT? Intel Capital announced at CEO Summit that it is leading a Series A investment round in Active Storage of Torrance, CA, which builds high-performance storage solutions for the Mac platform. Other investors in this round include Mission Ventures and Valhalla Partners. Intel Capital invests in companies that drive demand for Intel products, but it also looks to make money and apparently it sees money in enterprise-class solutions for the Mac.
Active Storage was born out of Apple’s decision to discontinue the Xserve RAID. Alex Grossman, CEO of Active Storage, and the other founders were previously executives in the Servers and Storage products group at Apple, Inc. They left to form their own company that would produce storage solutions of the same quality. While Apple has been pitching the Promise VTrack RAID as a replacement solution, Active Storage has developed its XRAID product line to be a lot more Mac-like with brilliant Mac-native management software. This is high-end gear for serious business — fibre-channel, redundant controllers, redundant power supplies, redundant cooling, etc — with an emphasis on performance. The XRAID comes in two flavors, the original XRAID with 16TB capacity expandable to 32TB and the XRAID ES with 4TB, expandable to 16TB.
All of this power is wrapped in a sexy package that feels very Apple like. The folks at Active Storage have put a lot of care into building enclosures with no sharp edges, tapered screws that sit flush with the chassis, thick gauge aluminum, and slick handles on the drive sleds that pop out with a light touch. I had a chance to take a look at the XRAID at Macworld Expo in January and the build quality on these units is astounding. Having been in a data center or two in my life, finding a polished product where attention has been given to every detail to make it simple to access from both the front and the back of the rack is a real joy. One of the coolest pieces is an iPhone monitoring app that gives you all the details you could want on how the XRAID is performing even when you are not near the data center. This is definitely a storage solution fit for a Mac.
The extreme ease of use in a Mac environment has made Active Storage popular in the entertainment crowd. When asked to explain further, Mr. Grossman explained that, “You may not know this because you aren’t in working with these systems every day, but feature-length movie production requires 50 to 100TB of storage. And that need doesn’t go away when the movie is finished either. There is a need for long-term archival storage as well. And it doesn’t always make sense to use tape backup, so disk-to-disk archiving is growing.”
Final Cut has made the Mac platform a common choice for film editing with some feature films like King Kong being composited and edited entirely on Macs. With the advent of HD, the storage needs for films are growing astronomically. Active Storage appears to be positioned to take advantage of that trend. It makes a great hardware solution in conjunction with Apple products like the Xserve, Final Cut Server, and Xsan 2.
The company currently has about 25 employees, but about 50 open positions on its web site. It is obviously looking to grow substantially in 2010, especially with this capital available to fund hiring and product development.
It is great news to see a well-respected investment fund like Intel Capital place bets on the Mac market, especially in a company that is focused on enterprise-class solutions for the Mac.
Переслать - iCarte Turns the iPhone Into an RFID Reader
Earlier we reported that the next generation of iPhone might have an RFID (Radio Frequency Identification) reader built in, if rumors prove true. Well, there’s no need to wait that long, if near-field communications (NFC) is what you’ve got a hankerin’ for. Wireless Dynamics has announced a device called the iCarte that will add both RFID and NFC capabilities to the iPhone.The device adds functionality to the iPhone via the dock connector, to which it connects without adding too much bulk or without being too much of an eyesore. In fact, it looks like the iCarte’s designers went out of their way to make sure the add-on looks like it’s a natural extension of the iPhone itself, rather than an apparent third-party accessory.
A chip embedded in the iCarte turns your iPhone into a portable electronic wallet, able to process contactless payments. It can also transmit any information it receives directly to enterprise databases using Wi-Fi or 3G network connections, so that orders and purchases can be automatically input into your company’s home server. Of course, in order to use the iCarte, you’ll need to be using iPhone OS 3.0, since only the latest major software update supports dock accessory connectivity.
The iCarte also has a mini-USB port to allow for pass-through charging and syncing, so you won’t have to constantly remove and replace the device, and it comes in both black and white, in case fashion is a concern of yours. To be clear, while Wireless Dynamics does talk about business applications, it looks like the iCarte’s functionality is aimed primarily at people on the consumer end of the retail equation:
iCarte has an embedded smart-chip that can be configured as debit, credit, pre-paid and loyalty cards, for secure contactless transactions. iCarte can also read NFC Smart Posters, download or upload electronic coupons, tickets or receipts. iCarte is ideal for iPhone users who want to use their iPhones for fast and secure contactless payments, transit payments, loyalty rewards, checking balances, top-up, discovering new services from smart posters or kiosks and exchanging information with other NFC phones.
iCarte’s web site is devoid of information regarding an official release date or pricing for the receiver, although it does offer contact info if you’re interested in finding out more about the tech. Presumably a companion iPhone application would be required for programming in payment card information, checking balances, etc., but as of yet no such app is available via the iTunes Store.
Переслать - Anachronistic Twitter Client Released for Classic Macs
If you’re still running an old Mac PowerBook 550c or something similar, it must be really annoying to not be able to use Twitter via a native client. That’s probably your No. 1 concern, in fact, on your OS 8.1-running machine. You could always use the web interface, but that’s not really a fair solution, is it?Now, thanks to Grackle68k, Mac users who are still running Macintosh System 6, 7, 8 and 9 can have a dedicated Twitter client of their very own. Personally, I think the release of this app was just timed to steal the spotlight away from Seesmic for Windows. Obviously this is much bigger news!
Twitter is available to pretty much any platform, and that’s no accident. The technology behind it is relatively lightweight, with clients only really needing the ability to make API calls to be completely functional. The memory footprint of clients differs depending on what developers choose to add on the client side of things, but little is needed to make one actually functional.
That’s the idea behind Grackle68k, a labor of love for a small group of programmers who realize that there’s still quite the classic Mac enthusiast crowd out there who actually use their well-aged machines for some basic tasks in addition to just keeping them running (myself included). The program lets you tweet, but if you want it to remember who you are on each startup, you’ll have to break out the ResEdit and make a change to a resource by adding your login information. It’s an added step, true, but a fun one that should bring back memories, so hey, I’m not gonna complain.
Переслать - Holiday Buying Guide: Picking the Right Digital Camera
With Black Friday rapidly approaching, the time of the year for spending is upon us. Although I’m sure all of us Mac lovers are considering which Apple product we’ll be blowing our budget on (mine will be a Magic Mouse), there are also the other gadgets in our lives to consider.
One of the most important gadgets for Mac users is often the digital camera, what with all those wonderful iLife tools we can use to manipulate and share the photos and videos we take with our digital cameras. As such, here’s a quick guide on picking the right digital camera for you.
Rules to Remember
1) The inverse law of megapixels
Despite what the guy at the Best Buy tells you, more megapixels does not mean better photos. In fact, in this day and age the opposite is true. This is because the more megapixels you pack onto a camera sensor, especially the tiny sensors found on most point and shoot cameras, the worst they become at picking up light. Nowadays you can’t buy a camera with fewer than six or seven megapixels, which is more than enough for most, and you will actually hurt your picture quality if you buy small cameras with more than 10 or 12 megapixels.2) Think about where you shoot
Most people don’t stop and think about the type of photos they take before they buy, not realizing that there are tradeoffs to be made. For example if you take a lot of photos in low light conditions, buying a camera with a larger sensor and whose lens can open up wider to pick up more light, like the Canon S90 or Panasonic LX3, makes a lot of sense, but such cameras also mean giving up zoom range. The opposite is true if you like to get close to your subjects. You can pick up a pocketable point and shoot with a 12x zoom like the Panasonic DMC-ZS3, but you’re going to give up low light capabilities. If you want the best quality in all conditions you’re going to have to give up portability and carry around a large DSLR.3) Don’t forget the accessories
Even if you’re not spending a ton of money, a few simple accessories can improve your photography experience. I almost always recommend picking up an extra battery. There’s nothing more annoying than having your camera die on you in the middle of a trip or family event. Another useful accessory is a tripod, which doesn’t necessarily need to be a gigantic. Picking up something like a Gorrilla pod, which is both cheap and small, can let you stabilize the camera when taking shots with a long exposure, like a night scenery shot, and also lets you set up the camera better for self-portraits.4) Decide how serious you are about photography
If you’re truly a point and shoot photographer, then it’s important for you to pick up a camera with a good automatic mode and wide selection of usable scene modes. If you’re more advanced, or want to learn how to take more control of your camera, then expect to pay more for a camera with full manual controls. If you’re a serious photographer or if you’re ready to take the leap to the highest level of photography, then it may be time to invest in a DSLR, which allows you to swap lenses for various photographic situations.5) Don’t cheap out
We’re Mac users for a reason. We recognize quality and are willing to pay more in order to get the best. The same is true with digital cameras. The universe of cameras under $150 is enormous, and they’re all almost the same. By paying a bit more, I’d say more than $200 for a point and shoot, you’ll find a significant increase in photo quality and features. That’s not to say that every camera under $150 is poor and every one over $200 is good, you’ll still need to do research, but there’s less chaff to sift through at higher price points and a better chance of picking up something you’ll be happy with.Cameras to Consider
The cameras below are widely seen as solid performers in their class. If you’re still bewildered by the options out there, these are a good place to start your research.
Canon PowerShot SD780 ISPrice: $199
This is a good fit for anyone who wants a reasonably adept camera in a small and slim package. The price is reasonable too, but don’t expect wonders from the tiny sensor in this camera. Expect to use the flash in even slightly dim conditions. On the plus side, you do get face detection, HD video recording and image stabilization.
Panasonic Lumix DMC-ZS3Price: $270
Stepping up a bit in price over entry-level point and shoot cameras, the ZS3 is still a very good value considering what you get. That is an extremely impressive zoom range, from wide angle for scenery shots all the way up to a 300mm zoom for getting close to subjects far away. HD video is also a big plus here, with the ability to zoom while recording, something that not all cameras can do. Not all is perfect, however, as the ZS3’s sensor is tiny, which combined with a less than impressive maximum aperture means that this camera struggles in low light situations. If you’re looking for small and versatile, however, the ZS3 hits the sweet spot in a lot of places.
Canon S90Price: $430
Canon’s newest addition to their high-end point and shoot lineup offers quite a few features that will get advanced amateurs excited. First up is a significantly larger sensor than that found in most point and shoot cameras. Combined with a lens that sports an f/2 aperture at the wide end, this means the camera struggles much less than typical point and shoots in low light situations. You also get a full range of manual controls and an interesting click wheel around the lens that can be assigned to a variety of functions. The S90 doesn’t come cheap, however, and it is missing some features like HD video that you can find on much less expensive cameras.
Nikon D60Price: $640
DSLR’s like the D60 combine a huge sensor for even better low light photography, with the option to switch lenses to match your particular situation. Be ready to continue spending, however, as in this world it’s the quality of your glass (lenses) more than the camera itself that will dictate the quality of your photos, and lenses don’t come cheap. The D60 is a good choice for those just entering the world of interchangeable lenses as it’s available at a reasonable price and it offers a more gradual learning curve than other more advanced DSLRs. That said, it does lack one of the new sexy features that you are beginning to see on DSLRs: video recording. If that’s a must for you check out the Canon T1i.
Переслать - Apple Has Been Working on OS X 10.7 for At Least a Month
Snow Leopard has barely gotten its paws wet, and now news comes that Apple is already working on its replacement. It’s not really surprising, since Apple is basically always either working on the next iteration of its products or releasing them, but still, it does whet the appetite for the next version of OS X.The suggestion of the new operating system appeared in an entry posted early this morning in a change database for “launchd,” an open source framework that controls the booting of OS X and administers running processes. The new entry includes an error message with the string “11A47″ in it, which is a reference to what version of Mac OS X is being used.
Previous versions of OS X have all followed the same numbering scheme. The number at the start of the string references which version of OS X is being used, with the letter indicated the minor release number and finally another number at the end indicating the development progress of said minor release. So, for example, Snow Leopard at release was represented by the string 10A432, and Leopard was 9A571. 11A47, then, would seem to indicate that an early build of 10.7 was being used.
According to MacRumors, the “47″ part of that number would suggest that Apple has already been working on the new version of OS X for at least a couple of months now. It’s still very early days, though, and probably even a long way off from a release to the developer community. We saw a two-year span between 10.4 and 10.5, but only a one year gap between the release of 10.5 and 10.6, because 10.6 represented mainly performance upgrades and refinements. Chances are, 10.7 is at least another year and a half off.
No news yet on what to expect in 10.7, although there is reason to believe that the upcoming iteration of OS X will bring more major changes than the last update. Traditionally, Apple introduces far more GUI and basic functionality changes in major point releases, but Snow Leopard was a special exception to that rule, a fact reflected in the price. It’s possible that Apple will release OS 11 at some point, but as of right now, it seems likely that it will continue with the current numbering scheme.
Anything in particular you’d like to see in 10.7? Maybe something you were disappointed wasn’t there in OS X 10.6? Personally, I still think Finder could use some further fine-tuning, but otherwise I’m at a loss at the moment.
Переслать - Surveillance: New Online Get A Mac Ad
Today, on CNN.com I noticed a new online Get A Mac ad that I’ve lovingly named “Surveillance.”
Apple has done these sort of multi-banner ads on large news sites like CNN and NY Times before where the two ads cleverly interact with one another.
In this ad, Mac and PC are talking about Windows 7 and above them a number of surveillance cameras are showing people going in and out of Apple stores presumably switching from PC to Mac. PC can’t stand the thought so he runs to one of the stores and is observed on one of the surveillance cameras stopping people form going in to the Apple store.
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