Tuesday, November 17, 2009

TheAppleBlog (2 сообщения)

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TheAppleBlog, published by and for the day-to-day Apple user, is a prominent source for news, reviews, walkthroughs, and real life application of all Apple products.
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  • Apple's Black Friday Sales Leaked Early

    If you’re planning your holiday shopping but want to get a good grasp of the budget available to you in advance, it helps to know what kind of deals you’re going to get. Luckily, Apple’s Black Friday discounts have been leaked early, so you can factor in those price reductions while you’re figuring out how pinched you’re going to be financially come January.

    Boy Genius Report got the early tip-off, from an anonymous source. It comes in the form of what looks like a flyer image, detailing some pretty significant discounts on all things Apple, basically. They’re deep enough that you’d probably do well to hold off any Mac or iPod-related purchase for at least another 10 days just in case.

    Here’s what we’re looking at, if the rumors prove true:

    • Up to 30 percent off all iPods (excluding iPhone and iPod shuffle)
    • Up to 25 percent off all Macs
    • Up to 15 percent off all accessories, Apple software and Apple hardware

    The sales seem to be available in Apple retail stores only, since the poster also states that “Select Apple stores open at 6 am,” and a line at the bottom advertises the new availability of in-store gift-wrapping. Last year we saw online Black Friday discounts, though, so it’s possible we’ll see them again.

    If these deals do indeed come to pass, they would be pretty significant compared with previous Black Friday sales by the Mac maker. Twenty-five percent off of all Macs is a very good discount, for example, and would result in a $500 discount on the Core i5 27-inch iMac, or a $250 discount on the entry-level MacBook. Compare that to a $101 discount on the MacBook last year, and a $101 discount on the top model iMac.

    The teaser image leaked by BGR is fairly convincing, in that it does seem to use design cues and aesthetics currently favored by Apple in its marketing materials, but it’s hard not to be skeptical in the face of sound business sense — considering Apple’s previous Black Friday discounts, and the fact that last time I checked, it really wasn’t in a position to need to offer big price cuts to bolster sales.

    If these do prove true, I’ve been putting a new Time Capsule or Airport Extreme purchase on the back burner for quite some time now, and that 15 percent off is nothing to sneeze at, given Apple’s usual reluctance to offer any kind of price cut at all. Anyone else planning on making a purchase if these discounts really do apply? Something you wouldn’t buy otherwise, perhaps?


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  • Apple's App Store Approval Process Now Includes an Automated Layer

    App Store developers now have more to contend with than just the fickle tastes of the humans Apple has reviewing submissions. Now, submissions also go through an automated filter that determines whether or not the app is obeying the rules and not using any of Apple’s private APIs, which is a no-no, according to the developer agreement.

    The news comes via a conversation that occurred between developers on Twitter. Craig Hockenberry, best known for Twitterific, guessed that the App Store now contains a mechanism to check submitted code against proper framework use, and John Gruber responded that Apple has in fact recently begun to do just that.

    The specific function of the new automated component is to check submissions for private API calls. If it finds any, the app is rejected outright. Presumably, such a check would be run at the beginning of the review process, thereby cutting down a lot on the number of submissions that must be reviewed by actual human beings. In other words, it’s a volume compensation strategy on Apple’s part.

    It’s also technically fair, since Apple has said all along that private APIs are off-limits. The published reason being that Apple can’t confirm that said APIs will remain stable from release to release of the iPhone OS, meaning that something based on them might break every time an update rolls out. By forcing developers to stick with the public APIs, Apple is trying to ensure that some stability exists for end-users who depend on the hundred thousand apps or so available now in the App Store.

    Despite being technically fair, the move feels a little unfair to developers, since Apple hasn’t exactly been consistent about enforcing the rules regarding private APIs up till now. One reason could have been that spotting their use just isn’t that easy, which the computer filter now rectifies. But it seems clear that Apple also looked the other way in at least a couple of cases when it suited it to do so, like with Google’s mobile search app, hence my suggestion that this has more to do with reducing workload using a non-arbitrary filter than anything else.

    While the introduction of an automated layer does, on the surface, seem to guarantee a level of fairness, it also probably isn’t very encouraging to developers, who now essentially face a firewall before they gain access to individuals they can actually talk to about what’s wrong with their submission. Expect more headaches for the App Store team as the fallout for the implementation of this measure.


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