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- iPhone Development Postmortem
The big day has come and gone and we have many more details regarding the iPhone Development Program. Much of what I discussed in the previous post regarding enterprise support has been adopted by Apple, though only the privileged few that were allowed into the enterprise beta program know the full details (and I am not one of them). It does appear that the iPhone will take its place beside BlackBerry devices and Windows Mobile phones in bathroom stalls across the globe, though Apple still has a long way to go in terms of winning the hearts and minds of corporate finance & architecture committees.
The main problem: there are a large number of applications, ranging from SAP to SalesForce.com that work fine on existing mobile platforms. If they didn’t work well, organizations wouldn’t be using them. While the iPhone may be great for future adoption, the ROI will be a bit difficult to justify if businesses want to bring them in to replace existing solutions, even if vendors create iPhone-specific versions of the programs. Do you really need an iPhone to run that ACME CRM application? I can speak from direct enterprise experience, however, that even non-techies were watching Apple’s announcement since the integration folks at my company received at least five calls immediately afterwards with the same questions: “So, when are we enabling support for my iPhone?”.
Tags: Commentary, developer, Development, iphone
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http://theappleblog.com/2008/03/21/iphone-development-postmortem/#comments - Want to feel creative? Checkout the Apple Logo
Wallpaper from WallpaperStockFinally, we have something to do with the Apple stickers that come in all the Apple products we buy.
According to a recent report by Duke and Waterloo Universities, people respond to quick views of logos in a way that reflects the company’s values. They tested 341 university students using what is called a visual acuity test, which is where they flash the image in front of a person for such a short amount of time that the respondents could not identify their logo with a $100 on the line.
After the logo was flashed, participants were asked to identify a use for a brick. “Those who had seen the Apple logo came up with more unusual and creative uses for the brick than those who’d seen IBM.” So, if you are in a creative slump, try flashing that Apple logo on your screen at random times to help you get back in the groove. A follow-up study was done using E! and Disney logos and people who viewed the Disney logo acted more honestly.
Want some other ways to improve your creativity? Suite 101.com suggests ten more ways to get the creative juices flowing, which includes doing something new in a new place, being radical, chat with others about your projects, take a break, and give yourself a blank slate. Just make sure that you take your trusty Apple sticker with you.
Via Gear Log
Tags: benefits, creativity, Cult of Mac, logo
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