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- New iPhone ads showing up on TV today
Filed under: Video, Apple, iPhone
It's football season, and you know what that means: new iPhone ads? Yes, apparently there are three new ads, starring Doug, Elliot and Stephano, all shot in a variant of the Errol Morris "Switch" campaign style. In these ads, the (apparently real, and possibly recruited online) iPhone users are standing in front of a black backdrop, relating the ways in which iPhone has changed their lives for the better. At the end of each ad, you see the backdrop in wide shot, with the surrounding street scene visible.
A quick review of the final shots indicates that all three ads were filmed in New York City (I can't be 100% sure about Doug, although it might be on West 24th Street...). Elliot is on Fulton St. inLower Manhattandowntown Brooklyn, and Stephano's body shop appears to be in Chelsea, judging from the presence of a bit of the High Line crossing over the street and the sight of the US Postal Service facility (the distinctive red, black and white building) in the right-hand side at the end of the street. A bit of Google Maps investigation leads us to 506 West 25th Street, where you can see the "ED Auto Designs" awning right where you'd expect. Of course, all these shooting locations are within a cab ride of the new Meatpacking Apple Store under construction...
Thanks to all who sent this in.Read | Permalink | Email this | CommentsКомментарии к сообщению:
http://www.tuaw.com/2007/10/07/new-iphone-ads-showing-up-on-tv-today/#comments - FIFA '08 headed to Mac?
Filed under: Analysis / Opinion, Gaming, Retail, Rumors, Software, Odds and ends
Inside Mac Games reports that one of their readers, while registering FIFA '08 for the PC on the Windows side of Boot Camp, noticed that EA has both PC and Mac versions of the uberpopular soccer -- sorry, football -- videogame listed for registration. And that's a pretty good indication, of course, that FIFA '08 is on its way for the Mac.
Personally, I've never really gotten into videogame soccer-- the last soccer game I really loved was Nintendo World Cup way back in 1990. And while I hear that Winning Eleven is the biggest star in the genre right now (although Sensible Soccer, I know, has its fans), FIFA is definitely still competitive. Lots of football fans, I'm sure, would love to see it on the Mac.
So we'll see. Obviously no release date yet (although a good guess would be by the end of '08 -- snicker), and we'll see if EA just slipped up or if they really plan to release this one. But FIFA '08 would be yet another nice addition to the growing line of games for our platform.Read | Permalink | Email this | CommentsКомментарии к сообщению:
http://www.tuaw.com/2007/10/07/fifa-08-headed-to-mac/#comments - TUAW Talkcast #9 & live show tonight at 9 pm ET
Filed under: TUAW Business, Podcasts
Last Sunday, Mat Lu and Scott McNulty did a bang-up job on the TUAW Talkcast, covering the Amazon MP3 store launch and taking your calls. You can hear the show from our RSS & iTunes feeds, via direct download here, or via download and streaming over at Talkshoe.
Meanwhile, you can join me, Mat & Dave Caolo plus special guests live tonight, 10/7 at 9 pm ET for more of the week's news, your Mac and iPhone questions, and maybe even some music trivia. Remember, you can dial into Talkshoe now without having a PIN (just follow the instructions at the site), but you need to sign up & download the client app if you want to join in our text chat or ask questions. Hear you soon!Read | Permalink | Email this | CommentsКомментарии к сообщению:
http://www.tuaw.com/2007/10/07/tuaw-talkcast-9-and-live-show-tonight-at-9-pm-et/#comments - iPod Classic and Nano get updated to 1.0.2
Filed under: Analysis / Opinion, Hardware, iPod Family, iTunes, Software Update
iTunes has an update for the new iPod Classic and the new Nanos, and while the update doesn't have a description at all, MacRumors sez:
- Improved CoverFlow
- Quicker menus
- And the much awaited video out fix, among a few other interface tweaks
At any rate, if you think it works better, then more power to you-- enjoy your updated iPod. As always, the update can be grabbed by connecting up your Classic or Nano to iTunes and hitting "Check for Updates."
Thanks to everyone who sent this in!Read | Permalink | Email this | CommentsКомментарии к сообщению:
http://www.tuaw.com/2007/10/07/ipod-classic-and-nano-get-updated-to-1-0-2/#comments - New Apple keyboard has protection against accidental caps lock
Filed under: Hardware, Peripherals
I have a confession: I hate the caps lock key! I mean it's a crazy holdover from typewriter days and for me at least it's always much more of an annoyance than a help. Fortunately, as we covered in an earlier Mac 101, Apple makes it easy to turn the caps lock key off altogether in the Keyboard tab of the Keyboard & Mouse Preference Pane. It looks like they've gone even farther with the new Apple Keyboard.
"Wolf" Rentzsch has discovered an undocumented anti-caps lock function whereby the keyboard will not register a very quick press of the caps lock as sometimes happens by accident when reaching for the left shift key. You can still activate it by pressing and holding the key. Rentzsch notes that if caps lock is already active a quick press will disable it, confirming that this is an intentional feature. He posts a little video to demonstrate.
This is vintage Apple: thinking about and implementing the little things that make your computing life just a little better.
[via Engadget]Read | Permalink | Email this | CommentsКомментарии к сообщению:
http://www.tuaw.com/2007/10/07/new-apple-keyboard-has-protection-against-accidental-caps-lock/#comments - iTunes: Free Sunday
Filed under: iTS, Features, Deals
Here's an up-to-date dose of some extra freebies to enjoy this weekend. Be aware that you cannot download videos yet using the iPhone or iPod touch music store. And, if you want to download the Japanese single, you must first sign into the your Japanese account on iTunes and then sync your touch or iPhone.
Continue reading iTunes: Free Sunday
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http://www.tuaw.com/2007/10/07/itunes-free-sunday/#comments - Apple acknowledges iMac freeze problem
Filed under: iMac, Troubleshooting
We've had several folks let us know about an apparent problem with the new iMacs, both in post comments and by email tips. There has been an Apple Discussions thread about the issue, which involves random freezes in the new iMac. It apparently causes the interface to completely lock up and requires the user to perform a hard restart to recover. Macworld is reporting that Apple has now admitted that there is a problem. An Apple spokesman told Macworld that they are "tracking down the root cause of this bug, and will issue a software update which corrects it as soon as we can - most likely later this month."Read | Permalink | Email this | Comments
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http://www.tuaw.com/2007/10/07/apple-acknowledges-imac-freeze-problem/#comments
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