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TheAppleBlog
TheAppleBlog, published by and for the day-to-day Apple user, is a prominent source for news, reviews, walkthroughs, and real life application of all Apple products.
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Microsoft Courier Shaping Up as a Truly Novel iPad Competitor
It may be a little early to say this, but to me it seems like Microsoft took all the disappointment and fear resulting from Apple’s dominance of the mobile devices category over its own products through the years and used that energy to create the Courier. It’s the first time I’ve ever seen another company’s product and thought “That seems like something Apple would’ve made.”

Engadget posted more details about the device late last week, including two lengthy HD interface videos. Microsoft isn’t yet officially saying anything about whether or not this will become a production device, but Engadget seems very confident in its sources, and I’d be inclined to believe them since it seems more than likely Redmond is taking a page out of Apple’s marketing playbook by keeping things somewhat hush-hush but using “leaks” to steal focus.

Microsoft gets a lot of flak for doing a tablet the wrong way, as demonstrated by the HP model it unveiled ahead of the iPad to grab some of the attention away from that spotlight hog. But the Courier doesn’t have the same shortcomings. For one, it’s not based on Windows 7, but on a version of Windows CE 6, which also provides the basis for the Zune HD’s interface and the upcoming Windows Mobile 7 OS. It also runs on the Tegra 2, an impressive mobile processor.

It also has some considerable advantages over its Apple rival, especially if the hype is actually representative of what a production version will look like. First, there’s the size. The clamshell design allows it to be smaller than the iPad, while providing more screen real estate. Closed, it’s said to measure five by seven inches, and still remain less than an inch thick. It should also weigh less than a pound. It should take up just a little less space than the Amazon Kindle, for reference, which goes a long way toward making it truly, conveniently portable.

The Courier’s big advantage over the iPad, for me, isn’t the dual-screen design (although that helps), but the combination of pen and touch input. If I had to choose one, I’d go with touch, as Apple’s done with the iPad, but the opportunity to have both is a major selling point. Viewing the UI videos emphasizes why, and if you’ve ever used a tablet with a computer, especially those with a built-in display, you’ll know why a pen is a much better option than trying to learn to write or draw with your clumsy finger.

Microsoft’s notebook tablet is also refreshing because of its emphasis on interactivity between components and hardware features of the device. The software seems designed from the start to work perfectly not only with the specific features of the device, but also with every other software component of the OS, and all through a brilliantly intuitive UI. Nor is it a closed system despite this sharp focus, since the sharing features appear to be rich and varied.

Apple, for its part, emphasizes the apps. Apps are great, and they provide some pretty useful functions and terrific distractions, but they don’t really seem to work as well or with the same degree of interconnection as the Courier’s software promises to. Even Apple’s own built-in apps don’t have anywhere near as much potential for communication between and across each other.

In my opinion, where Apple got lazy with the iPad, Microsoft is throwing its entire mobile future behind the Courier. Not only that, but these previews are emphasizing the Courier’s strengths over the iPad without addressing things like media playback. The impression I get isn’t that the Courier is bad at those things, just that they’re taken as given. Instead, Redmond’s project is all about what a tablet can do that a media player can’t, something I’ve yet to really see illustrated by Apple regarding the iPad.

Related Research from GigaOM Pro:
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Apple at the Oscars
Swapping turtleneck for tuxedo, Steve Jobs made a rare public appearance when he took to the red carpet at the Academy Awards last night, spotted first by eagle-eyed social media maven Wayne Sutton who posted to his blog; OMG it’s Steve Jobs! I’m the only one yelling at him! #oscars #kodakredcarpet

Sutton doesn't mention whether his yells went unnoticed by His Steveness, but he posted a fantastic snapshot of the event to his blog — take a look and see if you can spot El Jobso for yourself (it's not immediately easy to find him in the crowd, but once you see him, he's hard to miss!)

Image courtesy of Wayne Sutton

The Theme Begins (Prequel to The Oscar Theme)

Now why would the normally shy and retiring Steve Jobs be at the Academy Awards Oscar ceremony? Well, he is the largest individual shareholder in the Walt Disney Company, to whom he sold Pixar Animation Studios in 2006. Pixar is the legendary computer animation studio responsible for the box office hits Toy Story and Finding Nemo (to name only two of many others) and its latest CG offering, Up, was nominated for an impressive five Academy Awards (and was the first Pixar film to be nominated for the Academy Award for Best Picture).

On the night, Up received two of those Oscars; Best Animated Feature and Best Original Score. Steve didn't take to the stage to receive the awards, but I'm sure he was grinning from ear to ear like a proud father at his child's first music recital.

The Oscar Theme

If you're interested in the mechanics of modern movie making, you'll find this fascinating; Macworld UK reports that a staggering nine out of ten of the Oscar-nominated Documentaries (across both the Short and Feature Documentary categories) were edited on Macs using Final Cut Pro.

If you're not a movie maker, you might not know that Final Cut Pro is Apple's pro-level film editing software. Speaking from personal experience of many hours spent in many darkened editing suites all around the world, there are (broadly speaking) three dominant software editing tools; Avid, Final Cut Pro and Premiere Pro. (There are others, of course, but they're far less commonly used in the film and TV industry.)

Avid has traditionally been the editing platform of choice and still reigns supreme, though mostly because it has been around since the Stone Age and many long-established editing facilities using Avid suites have long-term service contracts tying them to that platform. But Final Cut Pro (and the Final Cut Studio suite of film making tools) has been gaining ground in recent years, due in part to its relative affordability and Apple's amazingly progressive efforts to develop and promote new HD codecs and standards, such as the ProRes family. (For more on this, you can watch a video on Apple’s Final Cut product pages.)

That almost all the Award-nominated Short and Feature Documentaries were edited using Final Cut (and, therefore, made on Macs) speaks volumes about filmmakers’ faith in, and trust for, Apple's technologies.

The Oscar Theme Part 2: The Theme Continues

The impressive numbers continue. I almost missed this one, but last week The Awl's Abe Sauer penned Why Apple Deserves and Oscar Too, which started with this remarkable tidbit;

In the 44 films in 2009 that topped the box office for at least one weekend, an Apple logo or device could be seen in at least 18 of them. (That’s almost 41%.) In some, Apple products even eclipsed their human scene partners. This high appearance rate does not include the heap of mass-market films from 2009 that did not own a weekend but also featured Apple product placement.

Sauer has done his homework. He goes on to list a fair number of those movies (you can read the list for yourself here) and, if you've got the time to spare, (7 minutes and 25 seconds, to be precise) there's even a Ken Burns-tastic video slideshow of screenshots from movies and TV shows through the years featuring Apple products. Sauer adds;

…Brandcameo shows that Apple has appeared in 102 of the 302 weekly number one U.S. box office films from 2001 to 2009—more than 33% of them. Apple's number is actually higher when period and fantasy/scifi films, in which Apple could not appear, are removed (the Lord of the Rings trilogy, Star Wars prequels 3:10 to Yuma, etc.).

Right then, don't let it be said that Apple's brand managers aren't doing good work.

The Oscar Theme Part 3: Oscar’s Revenge

During the ad break (presumably while Oscar winners were busy phoning their Moms with the good news) the first ever iPad television commercial was broadcast. The ad itself is a bit "meh," to be honest; it didn't light the world on fire and teach us anything we didn't already know. But that's OK, because what really matters, I suppose, is that a very large audience not normally exposed to tech/gadget news saw the iPad for the first time. You can watch the ad on Apple's website here.

I'm still wondering what Apple was up to in that diner back in August last year. At this rate, I think we’ll have to wait for next year’s Oscars to find out.

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Snow Leopard's Been Out for Six Months, Why Are So Many of Us Still Using Leopard?

So here we are, just past the six month mark since Mac OS 10.6 Snow Leopard was sprung last August 28, and I’m still using OS 10.5 Leopard.

I have lots of company. The NetApplications HitsLink Market Share data for February 2010 shows that Leopard is still the most widely-used OS X version, with a 2.21 percent global market share compared to 1.8 percent for Snow Leopard, and good old OS 10.4 Tiger still hanging in at 0.72 percent.

Why the Procrastination?

So, why the procrastination about upgrading? It’s certainly not the cost holding me back. Snow Leopard is the cheapest Mac OS version upgrade in history, other than complete freebies.

Well, for one thing, Leopard works so darned well, and making a major OS upgrade always involves time investment and the hassle of upgrading at least some of your software and utilities (more about that in a moment), and I’ve been short of spare time the last several months. I also tend to be of the “if it ain’t broke, don’t fix it” persuasion, and haven’t been convinced there’s anything Snow Leopard has to offer that’s a genuine must-have for me.

Some of the improvements — things like a more responsive Finder rewritten from scratch in Cocoa, faster Time Machine backups, a more powerful version of the Preview application — sound like welcome tweaks, but nothing I find compelling. Stuff like enhanced Microsoft Exchange Server support for Mail, iCal, and Address Book have zero appeal for me since I don’t use that service or any of those features, preferring third-party alternatives. Nor do Snow Leopard’s Safari upgrades fizz me much since I favor other browsers with Safari being my fourth or fifth choice, if that.

Bitten Once…

There is also the bitten once; twice shy factor. I ordered OS 10.5 Leopard from Amazon.com a day or two after it was released on October 26, 2007, and immediately installed it on my then main production machine, a 1.33 GHz PowerBook G4. I’m not by nature or temperament an enthusiastic early adopter, but Leopard, hyped by Apple as being “the largest update of Mac OS X” yet, incorporating more than 300 new features, had so much cool stuff I really wanted to check out. Especially the Spaces and QuickLook features, which were every bit as good or even better than I had anticipated, and what I miss most on the two old G4 upgraded Pismo PowerBooks I still have in daily service running OS 10.4.

However, there was pain associated with my early move to Leopard, notwithstanding all the good stuff. I’m a windowshading junkie, and I simply can’t abide not having that feature, for which no function built into any version of OS X comes remotely close to being a satisfactory substitute. Windowshading’s been integrated into my work habits for more than a decade. Typically I may have two dozen or so windows open, scattered amongst nine Spaces views, mostly windowshaded, conveniently identifiable by their full title bars being visible.

Unfortunately, OS 10.5 upgrade broke third-party WindowShade X, and I was obliged to struggle along for several months without windowshading until its developer, Unsanity Software, got a Leopard-compatible version of its proprietary and required system add-on Application Enhancer (APE) out the door in February 2008, mercifully restoring WindowShade X support to Leopard.

Withdrawal too Painful to Repeat

Snow Leopard broke Windowshade X and Application Enhancer redux, and I’m not willing to go through that form of addiction withdrawal again.

Unsanity say they’re busily rewriting their more popular “haxie” add-ons to support Snow Leopard, the latest word being that WindowShade X is largely redone, its MIP system rewritten from scratch, and currently at internal beta status, a new build seeded to testers on February 13. A public beta should be released any day now. Until it is, I’m sticking with Leopard.

How about you? If you’re among the plurality of Mac users still running Leopard, and not because you’re on a PowerPC Mac, is something else in particular holding you back?

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Mac Developer Program Invites iPhone SDK Halo Effect

This past Thursday Apple announced sweeping changes to the Developer Program. The old Select and Premiere programs have been replaced by a $99/year Mac Developer Program that is similar to the iPhone Developer Program. The old ADC programs were substantially more expensive ($499 and $3,499) and the program benefits have been simplified to match the new lower cost.

Apple had this to say…

Modeled after the highly successful iPhone Developer Program, we’ve relaunched the Mac Developer Program to offer members technical resources, support, access to pre-release software, developer forums and more, all for just $99 per year. As our developer base continues to grow in leaps and bounds, we’re working hard to ensure we provide our developers with everything they need to create innovative applications for both the iPhone OS and Mac OS X

Benefits

Developers that enroll in the new Mac Developer Program have access to pre-release builds of Mac OS X, OS X Server, tools, and SDKs. Xcode was always available for free, but access to Snow Leopard for development will encourage developers to begin incorporating the unique technology available in 10.6 (Grand Central Dispatch, OpenCL, etc.) into their applications. OS X Server, even for development testing, is a nice plus.

The annual subscription includes two technical support incidents where Apple will assign an engineer from the developer support team to help track down a problem and recommend a solution. Additional support incidents are still available for purchase as they were under the old program. Incidents are $99 for a two-pack or $499 for a five-pack.

Members also have access to developer forums and video training. The forums are a great resource because they are filled with posts from registered developers, including many recognizable names from well-known Mac shops. The videos do not include the WWDC session videos, which are still available for purchase separately ($299 for a Mac session, or $499 for the complete collection).

It appears that access to the compatibility labs and the ADC Hardware Purchase discounts are not available in the new Mac Developer program. Existing members can continue to access their ADC benefits until their subscription expires.

Apple has not made any changes to its current programs for Support and Pro Apps certifications to expand into developer certifications.

The iPhone SDK Halo Effect

The new pricing and web site modeled after the iPhone program should serve to bring more developers over to the Mac side. With all the interest in iPhone apps, there are a number of developers that are now familiar with Objective-C and the Cocoa frameworks. There may be a sort of programming halo effect similar to the phenomenon seen on the consumer side where customers happy with the iPod or iPhone are convinced to try the Mac for their next computer. Gedeon Maheux co-founder of the successful design and development outfit Iconfactory had this to say:

The lower entry price and the ability to use knowledge learned for their mobile platforms both seem like a logical evolution of what they’ve done in the last few years.

The Mac has been out of the lime light for quite some time and I think Apple is rightfully attempting to put the focus back on the platform. It sure is exciting!

With the new file-sharing support in the iPad, desktop companion apps will be a great benefit to iPhone/iPad apps. Of course, designing apps for the iPad with its large screen is getting awfully close to designing an app for the Mac. I am hopeful that the new program will encourage even more development on the Mac OS platform. For example, casual games have made a huge splash in the App Store and bringing over some of these titles to the Mac might be great fun for those without iPhones, and an alternate revenue stream for publishers. The $99 price might be just enough to convince some iPhone developers to give it a go on the Mac as well.

Related GigaOM Pro Research: The App Developer's Guide to Choosing a Mobile Platform

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Social CRM on the Cheap
Mac users are missing out on cheap (read: free), social customer relationship management. Windows users have xobni, a simple tool that integrates with Outlook, and Microsoft will also be releasing a solution in Office 2010 called Outlook Social Connector. But what if you have a Mac? Xobni doesn’t support Entourage or Mail.app, and who knows when Entourage will receive features its cousin on Windows has.

Now there’s a solution for the Mac: Rapportive. It takes over the advertisements area in Gmail, and provides basic information about your email correspondents: occupation, Twitter/Flickr/LinkedIn links, age, location and custom notes. Yes, it supports Google Apps accounts, and the preview version of Mailplane now has an option to view Rapportive data. The experience definitely feels like a beta, with occasional inaccurate or missing information, but it’s great having so much additional context inside my email.

The problem? Rapportive so far only works in Google Chrome and Firefox as an extension. Safari is missing out since it doesn’t support simple extension development. Now that Chrome has overtaken Safari in market share, Apple needs to step up its game in terms of features. Both Safari and Mail.app need extension support to integrate all of these new social products. I am aware that some important extensions like Evernote and 1Password exist for Safari, but there is no official Apple documentation or support on how to build extensions. This needs to change. Unfortunately for Apple, Google and Mozilla already have thousands of extensions available.

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