Friday, March 5, 2010

TheAppleBlog (3 сообщения)

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TheAppleBlog, published by and for the day-to-day Apple user, is a prominent source for news, reviews, walkthroughs, and real life application of all Apple products.
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  • Save the Date: Apple's iPad Launching April 3

    This morning, Apple finally announced the release date for its anticipated iPad, detailing that the tablet device will be available starting Saturday, April 3.

    The early April weekend launch will see only the Wi-Fi model of the touch-screen device being made available, starting at $499, with the 3G model being introduced later that month. Apple detailed that these dates only apply to the U.S., with international releases in Australia, Canada, France, Germany, Italy, Japan, Spain, Switzerland and the United Kingdom to come towards the end of April. Sadly no specific dates or pricing for the international launch have been confirmed as of yet, however Macworld UK has been speculating about the price for British customers.

    In the lead up to the official launch, Apple will be running a pre-order scheme, which starts March 12. Then on April 3, customers based in the U.S. will have their Wi-Fi iPad delivered to their doorstep or to their local Apple Store for pickup, whichever they choose. No word yet on the official launch or delivery date for the 3G model.

    Apple CEO Steve Jobs, who revealed the iPad back in January, said the following about the upcoming launch: "We're excited for customers to get their hands on this magical and revolutionary product and connect with their apps and content in a more intimate, intuitive and fun way than ever before."

    Reports popped up early this week hinting that the iPad would launch on March 26, with further rumors suggesting that iPad’s would be arriving in stores for staff training as early as March 10. Of course word from Apple regarding the launch has now set the record straight, confirming the speculated delay until April.

    So with the iPad launch details now laid bare, will you be picking one up at launch? If so are you opting for the Wi-Fi or 3G model? Let us know in the comments.

    Related GigaOM Pro Research:
    How AT&T Will Deal with iPad Data Traffic
    With The iPad, Apple Takes Google To the Mat
    Web Tablet Survey: Apple's iPad Hits Right Notes



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  • How-To: Get the Most From Get Info

    If you’ve ever Control-clicked (also known as ‘right click’) a file, you’ve seen a listing of actions presented to you that can be carried out on that file. This menu is called a contextual menu, but that’s not the point of this exercise. What is the point, is the item called ‘Get Info’. Today, I’d like to show you some of the hidden gems that can be found within this screen.

    Get Info is a function of the Finder, and displays properties about a file or folder. To follow along at home, open the Finder and simply right-click any file on your computer, and then choose ‘Get Info’. We’ll start from the top, and work our way down.

    1: Title Bar (of Get Info Window)
    If you Control-click the icon in the title bar of this window, you’ll see a hierarchy that represents the location of this file on your computer’s hard drive. If you then click on any of the higher level locations listed, a Finder window opens to that folder. This can be useful for files nested many folders deep in a hierarchy.

    2: Change the File’s Icon
    Below the Title Bar, is a larger icon which represents the file we’re looking at. If you click (just once) on that larger icon, you’ll notice a slight glow outlines it. This is a hint that you can do something with that icon. If you want to change the icon of this file, here’s what you do:

    1. Select the icon you want to duplicate and copy it. You can do this simply by locating it in the Finder, clicking it, and copying it with a Command+C keyboard shortcut.
    2. Click the large icon in the Get Info window of the file who’s icon you want to change. When the colored glow shows around the icon, use Command+V to paste the icon you copied in step 1. That’s it. Now the Finder will display this file’s new icon.

    3: Spotlight Comments
    I’ve covered this extensively in years past. Spotlight Comments are sort of keywords that you can manually add to a file. They are indexed by Spotlight for searching.

    4: General
    (If the arrow next to the name General is pointing to the right, click on it and it will drop down the contents of this section of the window.) There is some general information found here — hence the name. But below the information are two items with check boxes beside them: Stationary Pad, and Locked.

    • Stationary Pad – Checking this box makes the current file a template file. Once you’ve checked this box, and then open the file again, a duplicate of this file will be made and opened, so the original will be protected from edits. It’s a nice way to make a template, or keep a pristine version of any kind of file in OS X.
    • Locked – If you check the Locked box (I just got a flashback of an Al Gore skit on SNL), you are effectively protecting the file against deletion, or against being moved from its current location.

    5: More Info
    Brilliantly named, you get more info here. Document Author and a last opened date.

    6: Name & Extension
    You can alter the name here. Of course you can do that without opening Get Info, so you’re better off doing it from the file location in Finder. But you can also choose to show or hide the file’s extension using the check box here.

    7: Open With
    This one’s got some power under the hood. I’ll illustrate the usefulness of this part with a personal example:
    I’ve got several Text Editors installed on my Mac. I prefer for .txt files to always open into TextMate. I can accomplish this by doing a Get Info on any .txt file, and choosing TextMate as the ‘open with’ option. Once I’ve done that, by clicking the “Change All…” button, all .txt files will automatically open with TextMate rather than any of the other apps that also handle .txt files. If the application you want to use doesn’t show in the drop down list, select ‘Other’ and browse to the application you want. This is a huge time saver for many folks.

    8: Preview
    Not much to see here. It’s a preview of the document file. But you can’t read it — although it is an exact replica of the actual document’s contents. You can drag the preview image and hold Option to create a copy of the file, if that’s something that’s exciting for you.

    9: Sharing & Permissions
    If you ever run into problems with being able to read or change a file — or someone else is — then you might check here. Though as fair warning, fiddling with permissions can have adverse affects, so unless you know what you’re changing, you may want to avoid changing these details.

    So that concludes our tour. Some of the items within Get Info are obvious. But there are some gems worth knowing. My hope is that you found something you had been looking for, or had not previously known about.



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  • Apple "Genius Squad" in the Works?

    Over at Patently Apple, Jack Burcher reports that Apple is applying for a trademark called “Joint Venture.” The trademark application indicates that this will most likely be some kind of new service offering by Apple. Might Apple start providing on-site service just like Best Buy’s Geek Squad?

    The key clauses in the patent application seem to indicate this just might be the case:

    “International Class 037: Maintenance, installation and repair of computer hardware, computer peripherals, computer networks, and consumer electronic devices; information, advisory and consultancy services relating to all the aforesaid.”

    “International Class 042: Technical support and consulting services pertaining to computer hardware, computer peripherals, computer software and consumer electronics; troubleshooting and computer diagnostic services for computer hardware, computer peripherals, computer software and consumer electronic devices; consulting services in the field of selection, implementation and use of computer hardware and software systems for others.”


    Would this be a good thing for Apple customers? Certainly being able to purchase additional on-site services directly from an Apple Store would be convenient. The Geniuses stay locked behind the bar (pun intended) and Apple relies on independent third-party sources who are often part of the Apple Consultants Network (ACN) or Apple Authorized Service Providers (AASP) to provide on-site service to Apple’s customers. For many of them, paying Apple directly to set up their Xserve or Airport Extreme may be a great idea and would be consistent with the offerings of big PC companies that provide end-to-end support for larger installations. Joint Venture members would be people trained by Apple, and specializing in Macs (unlike Best Buy’s on-site squad). It’s always possible that Apple could decide to have Joint Venture members be existing members of the ACN and AASP programs and the trademark could all be about branding.

    If Apple opts for its own on-site “Genius Squad,” it would likely be biased towards Apple-approved solutions, utilizing equipment that Cupertino sells. This may limit the choice of customers and marginalize third-party vendors that don’t sell items in the Apple Store or web site. Currently AASPs and ACNs don’t work for Apple and don’t always recommend pure Apple solutions for their customers. If Apple entered into this territory, it could put some of these smaller independent companies out of business just as the Apple Stores did for independent Apple resellers.

    Which is better? Independent support by non-Apple employees or on-site consultants who work for Apple? My vote, of course, is for independent solutions, but that’s because I’m a member of the ACN.

    Then again, Apple may just be covering its bases should it ever decided to compete with, or limit, the AASP or ACN program. Apple’s silent on what it intends to do; the trademark filing is the only clue. Of course, I’m not sure which color shirt a potential “Genius Squad” would wear, either. Black turtlenecks would be too obvious.



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