Fresh Apple: The Unofficial Apple Weblog (TUAW) (6 сообщений)

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The Unofficial Apple Weblog (TUAW)
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Analyst: Apple will sell 35m iPhones next year, with or without Verizon
Filed under: Apple, iPhone
One of the questions that always seems to come up during our TUAW Talkcast and TUAW TV Live sessions is "When do you think Verizon Wireless is going to get the iPhone?" According to recent comments from Merrill Lynch analyst Scott Craig, the answer to that question is irrelevant to Apple.

Craig anticipates that Apple could sell 33 million iPhones in 2010, and that number would rise to 35 million in 2011 even without a second U.S. carrier. However, the upside to Apple in selecting a second U.S. carrier -- possibly Verizon Wireless -- is that the number of 2011 sales could rise to as high as 55 million.

Other Wall Street analysts believe that Apple's decision to stick by AT&T for the iPad indicates a vote of confidence for the carrier, with analysts at Credit Suisse even going so far as to say that there's a 75% chance that AT&T will keep iPhone exclusivity for another year.

While the analysts don't seem to see a real downside risk for Apple, Credit Suisse recently downgraded Verizon from Outperform to Neutral based on the absence of the iPhone from their product line. It would definitely be in Verizon's best interest to make an agreement with Apple to carry the iPhone; however, Apple is unlikely to make agreements with non-GSM carriers such as Verizon Wireless until they are well into a transition to the 4G LTE technology.

[via Cult of Mac]
TUAW Analyst: Apple will sell 35m iPhones next year, with or without Verizon originally appeared on The Unofficial Apple Weblog (TUAW) on Sat, 06 Mar 2010 19:30:00 EST. Please see our terms for use of feeds.
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iPhone - VerizonWireless - Apple - AT&T - Unofficial Apple Weblog
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Mac 101: Going Commando with Command-key shortcuts in Mac OS X
Filed under: Switchers, Productivity, Mac 101
One of the adjustments those new to the Mac need to make is to familiarize themselves with the Command key. Although I switch hit and use Windows at work and a Mac when I'm not working, I've always preferred it over Control. Its proximity next to the space bar allows me to use my thumb, as opposed to my pinky finger with the Control key, for keyboard shortcuts. I find it particularly faster for copying and pasting.

The clover-looking key (it's actually an infinite loop), which had always been accompanied by an Apple logo until recently, sometimes behaves in ways similar to the Control key in the Windows world. At other times, however, it doesn't. Whether you're a recent Mac switcher or a seasoned Mac user, here are some shortcuts using the Command key to help you speed your way through tasks.

Safari
In Safari and Firefox, right-clicking on any word or set of words will allow you to do a Google search on it. In Firefox, this search will open up in another tab. Safari's default behavior, however, returns search results in the same tab or window that you're working on. No fear, however, for the Command key is here: holding down the command key while right clicking on the Google search option will open the search in a new tab.

Similarly, attaching the Command key to normal clicking (not right-clicking) in Safari will open up sites in another tab. This includes Command clicking on links on a site, your browsing history as well as sites within a bookmark folder, which will open up all sites within the folder in a different tab.

Finder
Like Command clicking on a link in Safari, Command-clicking on any Finder folder will open it in a new Finder window. If you do this with a stack in the dock, you'll be taken to the root folder of the stack. Command clicking on Finder folders also works with Folders displayed on the Path Bar of a Finder window (if you don't already have this enabled, you can do so by clicking on "View" and select "Show Path Bar").

One other useful Finder shortcut that I commonly use is Command-Delete. This will move selected files or folders to the trash, similar to clicking on the delete key on a Windows-based computer.

iTunes
I have the "Automatically sync when this iPod/iPhone is connected" option enabled on most of my iPods and my iPhone. Most of the time, I use my Mac to charge my iPhone (instead of a wall plug), so charging also helps keep me up to date on my music and Podcasts. However, there are situations where I don't want my iPhone to automatically sync. For instance, I may have a particular Podcast that I want to listen to again, and my Podcast settings call for only the latest episode to be kept. To prevent your iPod/iPhone from automatically syncing, use the Command-Option key combination as you connect it to your computer.

Another iTunes shortcut I've found handy is Command-Option-1. This key combination will bring up the main iTunes window, which is handy if you happen to close it or if you're browsing a playlist in another window (which you can do by double-clicking on a playlist).

iChat
Similar to how Command-Option-1 will display the iTunes window, Command-1 in iChat will display your buddy list. Say you close your iChat buddy list, but you leave your chat window open (or windows, if you don't collect all of them in a single window). In this situation, clicking on the iChat icon in the dock will show your chat window(s), not your buddy list. When clicked on in the dock, iChat's UI behavior is to display your buddy list if a chat window is minimized to the dock.

Although you have buddies on your list, you may opt to chat with them at your willing. In addition to mousing your way to make yourself invisible, you can also use Control-Command-I key combination.

iWork
One feature from the iWork suite that runs circles around its Microsoft "format painter" counterpart is its style-based copying and pasting. It works not only on text sizes and colors, but on charts and other objects as well.
- The "Copy Style," via the Command-Option-C key combination, allows you to copy the style of "these words."
- And through "Paste Style," via Command-Option-V, paste the style of "these words" to "this set of words" to make it look like "this set of words."
- However if you want to paste "these words" somewhere and them look like "this set of words," you can do this with the "Paste and Match Style." Its shortcut is Command-Option-Shift-V
Other handy shortcuts that work across the iWork suite of apps are Command-T, which brings up the font selection panel, as well as Command-Option-I, which shows Inspector palette for the app.

Parallels
Most of the time, I run Parallels Desktop in a window mode, dragging and dropping files, as well as copying and pasting text, between Mac OS X and Windows XP. However, there are times that I need to fully immerse myself and zone-in on Windows XP (I know, frightening, ain't it?), which is when I'll put it in full screen. To pull yourself into and out of the Windows XP full screen warp zone in Parallels Desktop 5.0, hit Option-Command-Enter; for Parallels 4.0, it's just Option-Enter.

One more thing...
Actually, make that two more things. One of my favorite things about Mac OS X is the consistency with how you could tinker and adjust an app to your liking. In the Windows world, doing this may require you to navigate to the edit menu and select preferences, or clicking on tools and then selecting options. With very few exceptions, in Mac OS X, you just need to select "Preferences" from the app's menu (i.e., Keynote -- Preferences and iMovie -- Preferences). The shortcut to each of your app's preferences is Command-, (not a typo -- it's Command-Comma).

And if a particular app happens to be acting up on you, you can force quit it with Command-Option-Escape. This is the rough Mac OS X equivalent to Windows' Control-Alt-Delete.
TUAW Mac 101: Going Commando with Command-key shortcuts in Mac OS X originally appeared on The Unofficial Apple Weblog (TUAW) on Sat, 06 Mar 2010 18:30:00 EST. Please see our terms for use of feeds.
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Mac OS X - Apple - Microsoft - iPhone - iWork
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Apple patent filings detail methods of keeping your devices cool
Filed under: Apple
Apple is a pretty innovative company, and here at TUAW we receive a lot of tips about new patents that have been filed by the company. While not all of the patents make it into products, Apple is assiduous about filing for patent protection on their intellectual property.

This week featured 4 patent applications from Apple that are all about keeping your devices cool. The first, titled "Methods and Apparatus for Cooling Electronic Devices Using Flow Sensors," talks about using tiny sensors to determine the air velocity in a device and then adjusting fan speeds and/or computing power to keep the device cool.

The second application seems so obvious it's surprising nobody has filed it before. Titled "Methods and Apparatus for Cooling Electronic Devices Through User Interfaces," the patent filing describes how to use input/output ports (FireWire, USB, and Ethernet) to increase airflow through a device. In particular, the application details how ports can be positioned to provide the best possible cooling of components.

The third patent filing, "Methods and Apparatus for Cooling Electronic Devices Using Conductive Hinge Assemblies," is specifically focused on notebook type devices. Here, the hinges on a notebook's screen are effectively used as heat exchangers to cool certain heat-producing components.

The last filing, "Methods and Apparatus for Cooling Electronic Devices using Thermoelectric Cooling Components," describes using the Peltier Effect to actively cool components. This can be also described as "solid-state cooling."

While it's uncertain when or if we'll see any of these patents come to life in a future Apple product, it is great to see that they're trying to figure out a way to keep MacBooks from being used as frying pans.

[via AppleInsider]
TUAW Apple patent filings detail methods of keeping your devices cool originally appeared on The Unofficial Apple Weblog (TUAW) on Sat, 06 Mar 2010 17:30:00 EST. Please see our terms for use of feeds.
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Apple - Patent - Patent application - Unofficial Apple Weblog - AppleInsider
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ChangeWave: 27% of e-reader buyers wish they'd waited for the iPad
Filed under: Hardware, Retail, Surveys and Polls, iPad

Some positive news for the iPad: ChangeWave Research says when they surveyed people who already have an e-reader, 27% wish they had waited for an iPad. Now, if someone can work out a Kindle/iPad trade-in program, there's bound to be some money in it.

The survey included 3,171 consumers; it also indicates that for people planning on buying an e-reader in the next 90 days, 40% said they will buy an iPad for that purpose. 48% of those surveyed said they would buy a Kindle, 6% would opt for the Barnes & Noble Nook. Only 1 percent were interested in a Sony Reader.

That kind of dramatic shift in the market is likely to be disruptive if the numbers hold up. The iPad is unlike any device offered to consumers (except for its popular little siblings the iPhone and iPod touch), and usually getting people to buy something new can be tough sledding. Even the iPhone was a direct enhancement of existing cell phones with a much better interface and media features.

The news may not be all rosy for Apple. 1 in 4 potential buyers say they will likely put other Apple purchases on hold because of their iPad purchase.
TUAW ChangeWave: 27% of e-reader buyers wish they'd waited for the iPad originally appeared on The Unofficial Apple Weblog (TUAW) on Sat, 06 Mar 2010 16:00:00 EST. Please see our terms for use of feeds.
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iPhone - Apple - Sony Reader - Barnes & Noble Nook - ChangeWave
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Apple's video advertising options detailed in patent application
Filed under: Multimedia, Rumors, One More Thing, iPhone, Apple TV, iPad

In the battle of the network superstars between free-to-stream, ad-supported video (the Hulu model) and pay-per-show, ad-free TV (the iTunes model), there's been a big missing piece: how to monetize shows and sell ads for content that's downloaded and played on mobile devices like the iPad? Obviously, it's a better deal for the user if they can watch at will, without having to maintain network connectivity on the go (to say nothing of the streaming quality, or lack thereof, when connected over 3G), but making sure they see the ads in the content -- and reporting back to advertisers who want to know who watched what -- is much more challenging for anywhere, anytime viewers.

Wherever there's trouble, they're there on the double: the Bloodhound Gang known as Apple's engineering team has a patent application that may offer a way forward. First filed in September of 2008 and made public on March 4, this patent received a thorough analysis over at Patently Apple. The core idea: watch a block of ads to 'unlock' the next segment of video content, not unlike the way most network streaming sites appear to work now. The difference is in the implementation, reporting and controlling how the ads appear and which content is freed up. Users might be able to 'pay past' the ads, or watch them all at the beginning of the program to deliver a more seamless viewing session.

More intriguingly, Apple's patents suggest that advertisers can require or customize a particular level & kind of user interaction that will be embedded in the ad experience, requiring viewers to engage on some level before proceeding to the next segment (thereby ensuring that they're paying attention and not off making a snack). That would be something of a Holy Grail for advertisers who fear that their messaging is getting lost in the TiVo/DVR 'just skip it' timeshifting era.

Combined with the October 2009 patent regarding ad-subsidized hardware platforms, which lists Steve Jobs and Mike Matas among its co-inventors, and it's looking like we might be moving towards a future where that $499 iPad can be had for a fantastic, subsidized price of $199... if you accept a certain level of embedded and un-skippable advertising alongside your media and mobility experience. "Magical & revolutionary," you betcha. The idea of power-ads taking over your media playback might not bother everyone, but if you buy Fake Steve's argument, that's where the $30/month TV subscription plan comes in. Can't take the ads? Just pay to play.

[via MacRumors]

Image from Apple patent, courtesy Patently Apple site. No comment on the fact that it looks like a picture of Charlie from Lost (Dominic Monaghan).
TUAW Apple's video advertising options detailed in patent application originally appeared on The Unofficial Apple Weblog (TUAW) on Sat, 06 Mar 2010 15:00:00 EST. Please see our terms for use of feeds.
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Apple - Steve Jobs - IPhone - Hulu - iTunes
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Aqua scrollbar art
Filed under: Cult of Mac, Apple, Developer

I love these bits of art by Anders Clauson featuring iconography from the old Aqua OS X interface -- obviously it's not a straight representation of the actual interface, but instead, it's kind of a weird deconstruction of the scrollbars. There's one that's just a random desktop screenshot, and another that shows the interface actually opened up in a Photoshop document. The overall effect is that the artist isn't just showing off the parts of the UI, he's also deconstructing the actual process of creating and using a UI as well. Good stuff.

It's also interesting to me to think that with the coming of the iPad, we may be seeing the end of interface widgets like this. When all you have is a touchscreen and gestures, you don't really need to deal with buttons and widgets -- if you want to close a window, just swipe it to the side, or to expand it, just pull two fingers apart. Of course, it'll probably be a little while before the iPad and its interface fully replaces the more traditional UI, but I think it'll happen at some point in the future.
TUAW Aqua scrollbar art originally appeared on The Unofficial Apple Weblog (TUAW) on Sat, 06 Mar 2010 14:00:00 EST. Please see our terms for use of feeds.
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Apple - Cult of Mac - TUAW - OS X - Unofficial Apple Weblog
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