Fresh Apple: TUAW (8 сообщений)

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TUAW's Holiday Gift Guide: Standout iPad stands
Not a day had passed after the introduction of the iPad on April 3, 2010 that we began hearing about stands for the device. Let's face it; an iPad is much lighter than even a MacBook Air, but your arm can get very tired holding one for any period of time. I'm not talking about docks here, just stands to hold your iPad in one place while you use it as an ebook, a movie player, a game device, or even a computer.

Rock and roll

One of the more unique iPad stands can be used to cradle an iPad in your lap or hold one on your chest while you're in bed watching a movie. Are your kids watching playing games on your iPad in the back seat of the car? This is a great way for them to hold it in their laps. It's the PropUp stand, which can be purchased for $24.99 from the PropUp store.
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TUAW's Holiday Gift Guide: Standout iPad stands originally appeared on TUAW on Sat, 27 Nov 2010 10:00:00 EST. Please see our terms for use of feeds.
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Rumor: iBooks update to bring Collections, PDF emailing and printing

Steve himself has hinted at improvements "coming" soon to iBooks, and 9to5Mac claims to have nabbed some internal Apple documents that lay out those improvements. The biggest feature is called "Collections," and it sounds like it works the same as Folders in the rest of iOS -- you can combine items in iBooks however you like, and the collections you've got in iBooks can be viewed right on your bookshelf in the main screen. Sounds handy, if not all that revolutionary.

Second, PDF users will get some nice additions -- PDFs will be able to be shared via email as well as printed off with AirPrint directly from the iBooks app. That functionality won't work for actual book files, obviously, given that if you want to read one of those, you'll have to buy it. But if this document is legit, it should make things a little easier for people who want to share and print PDFs from iBooks itself.

We don't know yet when these features will actually come to iBooks, but presumably we wouldn't need to wait until an iOS update -- Apple could update the iBooks app. We'll keep an eye out for that soon.
Rumor: iBooks update to bring Collections, PDF emailing and printing originally appeared on TUAW on Fri, 26 Nov 2010 23:30:00 EST. Please see our terms for use of feeds.
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Apple set to have a great holiday season, says Changewave

The holiday shopping season kicked off in America with Black Friday today, and Apple should finish out the rest of 2010 with a bang. ChangeWave, a firm that covers consumer trends, has told Apple 2.0/Fortune Tech that one of its surveys has consumers leaping for laptops, specifically those made by Apple.

10 percent of respondents told the firm they plan to buy a laptop in the next 90 days, and of those, 36 percent say they're looking for a Mac. That's an 11 point jump since the last time ChangeWave did this research, which one of its analysts says is "the highest level of planned laptop buying ever for Apple in a ChangeWave survey." In short, Apple is likely to sell a lot of laptops this holiday season.

That's not all -- NPD is saying that according to its research, 11 percent of consumers (that's all consumers) are planning to buy iPads from Apple by February of next year. That's pretty nuts -- the iPad's sales chart has been heading upward for a long time, and the end of the year will apparently be no different. NPD also shared that iPad use time seems to increase the longer that consumers own the device, starting with 15 hours a week or so near purchase, up to 18 hours or more after a few months of ownership.

Sounds like Apple's going to have a nice and profitable holiday season -- not surprising, given its growth already in this and past years.
Apple set to have a great holiday season, says Changewave originally appeared on TUAW on Fri, 26 Nov 2010 19:30:00 EST. Please see our terms for use of feeds.
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Lost in translation: Microsoft retail stores not matching Apple success?

In a pattern we've seen repeated numerous times over the years, copying the superficial look and feel of something often does not yield the same end result. Over the years, Microsoft has frequently taken inspiration from the work of Apple, including Windows, Zune and, of course, its new retail stores. The record of commercial success for Redmond has been decidedly mixed, with Windows obviously being huge and the Zune a dismal failure.

Despite hiring (and then losing to Tesla) George Blankenship, who helped craft Apple's retail experience, and locating its stores adjacent to Apple stores, Microsoft just doesn't seem to be gaining much traction. So far, Microsoft has opened seven stores but hasn't said much publicly about their performance.

The LA Times did a bit of anecdotal analysis at the Shops at Mission Viejo mall, where the two stores sit near each other. Over the half hour period that the stores were observed, 19 customers walked out with purchases from Apple while only 3 did the same at the Microsoft store. This is far from a scientific analysis, but given the slow rate of expansion for Microsoft, it probably isn't atypical.

Microsoft has said little publicly about its goals for the stores, other than building its brand. The problem is that most of the products that the stores sell don't carry its brand, aside from a small Windows sticker or logo. Other than software and accessories, all of the main items available from an Apple store are from Apple.

The limited lineup of products made by Apple allows the stores to stock almost all of the variations available. Microsoft sells computers from HP, Samsung and others, and the limited space in a mall location means that it ends up with less selection and higher prices than a competing big box store like Best Buy. Without Apple's hard to define "cool" factor and more focus, it's not apparent whether Microsoft will be able to make a go of its stores, or if they will become the next Bob. What is it about Apple stores that makes you buy stuff there instead of Best Buy or Target?

[via Electronista]
Lost in translation: Microsoft retail stores not matching Apple success? originally appeared on TUAW on Fri, 26 Nov 2010 18:30:00 EST. Please see our terms for use of feeds.
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Kiwi 2 delivers groups and themes for Mac Twitter users
Just in case you haven't been happy with any of the seemingly countless Twitter clients for OS X, Kiwi 2 is here to offer you another one to try out. Full of new features like inline images, account grouping, gesture support for trackpads, and a themeable interface, Kiwi 2 is a pretty solid Twitter client that looks right at home on the Mac platform.

My favorite new feature I discovered when giving it a trial run? The ability to set rules to hide annoying tweets, which is something that should be built into any application designed to work with Twitter. I have been using Nambu on my Mac for months now, but it may have some competition in Kiwi 2 -- at least until the next cool Twitter client comes out.

Kiwi 2 is available in 2 flavors: a free version supported by ads and an ad-free one which costs US $9.95. Click Read More to check out video of Kiwi 2 in action.
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Kiwi 2 delivers groups and themes for Mac Twitter users originally appeared on TUAW on Fri, 26 Nov 2010 17:30:00 EST. Please see our terms for use of feeds.
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AirVideoEnabler ready for jailbroken iPhones/iPads, streams video to Apple TV

Apple's much-awaited AirPlay service disappointed a lot of users when it shipped without API access for third-party apps -- you can only send video from iOS devices out to the Apple TV from Apple-blessed apps like Video and YouTube. But that hasn't stopped hackers from trying to figure out how to share more video across that AirPlay connection, and here they've gone and done it. Above, you can see a jailbreak app called AirVideoEnabler in action, that will push out video from any iOS app (including Safari) to the Apple TV. The app was supposed to be for sale in the Cydia store, but the creator, TUAW commenter Zone-MR, says he's decided to make it free instead. You can add it from his repo, or look for it on your favorite repository soon.

Of course, the catch here is that you'll need to be running a jailbroken iOS device, which means it can't really be a mainstream patch in terms of fixing Apple's AirPlay deficiencies. And if, like our own Victor Agreda, you wanted to stream this video to anything other than an Apple TV (like a MacBook or any other connected device), this solution won't help you there, either.

But it's a sharp demonstration of what the hacker community can do, even over Thanksgiving weekend. Maybe if it's this simple for Zone-MR to pull off, Apple will see fit to bless the AirPlay APIs for use in App Store apps soon.
AirVideoEnabler ready for jailbroken iPhones/iPads, streams video to Apple TV originally appeared on TUAW on Fri, 26 Nov 2010 16:20:00 EST. Please see our terms for use of feeds.
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iPad 2 rumored to bring a Retina Display, more docks, and a camera

Now that iOS developers are rolling out plenty of iPad optimized versions of their apps, they may soon need to create yet more variants for the next generation iPad. Reports out of Taiwan are now saying that Apple will utilize a Retina Display, but if they do, resolution will have to increase from the current 1,024 x 768 and 132 pixels per inch to somewhere well north of 2,048 x 1,536.

Other changes that might arrive in iPad 2 include a USB port, a second dock connector to allow landscape use in the keyboard dock and dual (or at least front facing) cameras for FaceTime. Jonny Ive and the crew will probably find a way to make iPad 2 slimmer and lighter than the original as well.

A newer version of the tablet sounds great (and is practically guaranteed, even if not all of these features are). But a full-sized Retina Display could be a tough thing to pull off, and would likely provide some more supply issues for Apple. On the other hand, it's always possible that Jobs could simply redefine the meaning of Retina Display, trending downward from the 300+ ppi he touted when the iPhone 4 was revealed last June. Since doing anything other than simply quadrupling the resolution the way that the iPhone did would make scaling more problematic, it seems probable that the iPad 2 display will keep the current resolution while perhaps getting other improvements like less glare and better viewing angles. As for the other features, we'll have to wait and see what shows up on stage with Steve at the next event.
iPad 2 rumored to bring a Retina Display, more docks, and a camera originally appeared on TUAW on Fri, 26 Nov 2010 16:00:00 EST. Please see our terms for use of feeds.
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10 copycat Apple ads
Whether you like them or not, find them utterly frustrating or a delightful pleasure to observe, one thing is for sure, Apple knows how to put a successful ad campaign together.

In a case of imitation being the sincerest form of flattery, Business Insider has compiled a list of the top ten commercials most influenced by Apple's advertising style.

From all white backgrounds to parodies of the "I'm a Mac vs. I'm a PC" campaign, to the Feist music sound-a-likes and up close and personal rotating video shots, these top ten ads have shown no shame in riding on the big waves that Apple's commercials have made.

For a video of the new Macbook Air commercial, click on the read more button below.

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10 copycat Apple ads originally appeared on TUAW on Fri, 26 Nov 2010 14:00:00 EST. Please see our terms for use of feeds.
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