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 The Apple BlogThe Apple Blog, published by and for the day-to-day Apple user, is a prominent source for news, reviews, walkthroughs, and real life application of all Apple products. http://theappleblog.com другие подписчики этой ленты также читают >> |
- How to launch an astronomically successful operating system
Step 1. Announce a device running a version of said operating system with proper modifications for the device’s interface and applications.
Apple Announces iPhone, Stock Soars. Jan 9 2007
There have been very few times in Apple’s history where investors bought on the news. When Jobs started to introduce the phone, before calling it a phone, the numbers were climbing. He tells the crowd the iPhone prices $499 for the 4Gb model and $599 for an 8Gb model, making it one of the most expensive devices on the market. But no one seems to care because it is that cool and that revolutionary. Even if you’ve changed your mind now, I know very few people who saw it and thought it was going to fail.Step 2. Build up tension through product delay, mention undisclosed secret features, in order to release the iPhone on schedule.
Apr 12th, Apple made a big statement that day. Jobs was betting that the iPhone was going to be a cash cow and worth the trade off. Marketing and PR went to town and made the bad news good, and I don’t think too many third party developers were upset. It was pretty clear, in my opinion, that the WWDC disks handed out during the conference were a clue that it might get delayed.A few months later, the iPhone goes on sale June 28th just before the end of Q3. "We are very pleased to report strong financial results including cash flow from operations exceeding $1.2 billion for the quarter," said Peter Oppenheimer, Apple's CFO. "Looking ahead to the fourth fiscal quarter of 2007, we expect revenue of about $5.7 billion and earnings per diluted share of about $.65." I think the growth projections speak for themselves!
Step 3. Cash in on your hard work for the device and software.
Oppenheimer Cashes In. July 30
http://investing.businessweek.com/businessweek/resea…Jobs Cashes In. Aug 17
On Monday, the iconic leader exercised 120,000 that were set to expire this week. Apple gave Jobs the options, which carried a strike price of $5.75 a share, in August 1997 when he rejoined the company’s board as part of his official return the company.
http://www.macnewsworld.com/story/58895.htmlApple announces price cuts for iPhone. Sept 5
http://www.engadget.com/2007/09/05/apple-cuts-iphone-price-to-399/Step 4. Slash the price on a successful product 68 days after release and offer early adopters $100 store credit.
And as we know, Mac OS X Leopard is $129 which means most of you probably held onto your credit to get Leopard for $30. Which for $30 is a steal, making 10.5 the most successful product launch on the planet. With Apple’s market share literally doubled since 10.4’s release combined with market data showing people buying new Macs regardless of the upcoming release, one can deduce that Apple has put themselves on a short time line to make enough copies to meet demand. As one reader said earlier when he asked the Fedex guy, “I’ve got a ton of these things”.
iphone, leopard, pr, stocksКомментарии к сообщению:
http://theappleblog.com/2007/10/26/a-lot-of-good-luck-or-something-else/#comments - Leopard Launch at Apple Store SoHo
Tonight, my wife and I went over the Apple Store in SoHo to pick up Leopard. It was a dark and rainy night, but the line still extended around the block. The store had crowd control (they looked like bouncers to me) so everyone would line up orderly and around the block. You could only get in one way through the store’s double doors.Someone asked me, “Who is in there?” I explained to him that no one was in there and that these people were standing in the rain for an operating system. He scoffed and went on his way. As my wife and I were standing in line, a car pulled up and a woman yelled, “What’s the line for?” Someone from the line politely explained the line is for the Apple Store and we were waiting for the operating system. The woman in car seemed shocked and moved along. Several others asked the same questions, but responded with an knowing “Oh, yeah!” There was a rather communal feel on the line as someone suggested we just tell everyone that John Mayer is in there. It was a very friendly bunch. Additionally, some people from Parallels were handing out mints (or it could have been some nut handing out who-knows-what — this is New York, after all).
We stood in the rain for a couple of minutes and eventually were let in by security. Several Apple Store employees were lined up handing out Leopard t-shirts. We were then sent upstairs to pick up Leopard. I also wanted a copy of iWork and an Apple Store employee told us to wait in line while he fetched it. The line moved so quickly, that we were next in line before the employee got back with our copy of iWork. We went over the Genius Bar which was a makeshift cashier counter where Apple Geniuses were acting as cashiers. There was a slight hitch in getting my education discount, but everything worked out. Plus, any time out of the rain was rather nice. It took us about 40 minutes to get through the whole excursion; now, I’ll be installing Leopard on my machines at home.
No TagsКомментарии к сообщению:
http://theappleblog.com/2007/10/26/leopard-launch-at-apple-store-soho/#comments - Apple tells FedEx to delay shipments of Leopard
Well this is interesting. I pre-ordered my copy of Leopard the first day it was available to do so. Apple guaranteed shipment on October 26 (today).
The package was shipped via FedEx Priority Overnight which has a guaranteed delivery time of 10:30AM (unless you live in a remote area…which last time I checked Denver, CO wasn’t a “remote area”).
I woke up this morning giddy like a 5 year old boy at Christmas to see that my copy of Leopard was on a truck and out for delivery still, according to FedEx, scheduled to be delivered by 10:30AM.
Well, at about 10:15AM I checked the packaged status and it had the message “Delivery Exception - Future delivery requested.” I certainly didn’t request a “future delivery.”
So I gave FedEx a call to see who requested it. I had a hunch that Apple might have done it. Sure enough, the support agent confirmed my hunch with the following message:
This morning Apple made a request to us that FedEx disregard any guaranteed delivery times and instead deliver them end-of-day today as opposed to by 10:30AM.
Awesome. I must now wait an additional 6-8 hours for my beloved Leopard because Apple doesn’t want people to get their copies before the 6PM launch parties tonight.
Yes, I am aware that people have been getting their copies as early as Wednesday. No, I don’t really care that much that I’ve got to wait another few hours.
I do have to say that this seems to be a bit of a sleazy move on Apple’s part, though. It seems, if anything, the people that pre-ordered it should somehow be rewarded for forking over money for something we haven’t really even seen or used yet as opposed to intentionally delaying things.
Again, I’m being somewhat facetious about this. I just find it to be an interesting move on Apple’s part to micromanage things this far down the line.
delay, fedex, leopard, shipmentКомментарии к сообщению:
http://theappleblog.com/2007/10/26/apple-tells-fedex-to-delay-shipments-of-leopard/#comments
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