Monday, February 8, 2010

The Unofficial Apple Weblog (TUAW) (13 сообщений)

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  • The tweet that made Steve Jobs furious

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    Apple doesn't have a huge social media presence. There's an iTunes Facebook page and what can arguably be called a MobileMe blog, but that's about it. However, they do monitor the likes of Twitter, like any self-respecting company would, and a recent tweet reportedly ticked off Steve Jobs but good.

    While publicizing the iPad, Steve met with a number of tech writers in New York including Wall Street Journal editor Alan Murray, who sent the following Tweet:

    "This tweet sent from an iPad. Does it look cool?"

    According to Vallyewag, the tweet infuriated Steve Jobs and was soon deleted. When Valleywag followed up with Alan to ask about the incident, he replied by simply saying that he can't discuss it.

    Apple is notorious for great design, extreme secrecy and what many have called paranoia. Teams working on unreleased products are kept under a "cone of silence," and Steve has reportedly gone off on high-profile members of the press who had written disagreeable reviews of Apple products. This seems like another example.

    Lest you think Steve is just a big meanie, he gets it as much as he dishes it out. In rather not-safe-for-work terms, Steve shared with the panel of journalists the flavor of some of the angry emails he's received from disgruntled fans after product announcements. We'll let you read that on your own.

    [Via MacRumors page 2]

    TUAWThe tweet that made Steve Jobs furious originally appeared on The Unofficial Apple Weblog (TUAW) on Mon, 08 Feb 2010 21:00:00 EST. Please see our terms for use of feeds.

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    Steve Jobs - Apple - Wall Street Journal - iTunes - MacRumors
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  • Rumor: MacBook Pro refresh imminent, SKUs dropped from Best Buy systems

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    Update: Commenters point out that our tipster pulled the Best Buy inventory screen image from this thread on the MacRumors forums (he did provide independent confirmation of the SKU deletion). I was not aware of the forum thread at the time the post was written, and there was at the time no corresponding post on the main MacRumors site (although there is now). My apologies to the forum poster for the lack of credit for the image; I should have double-verified where it came from before running it.

    In the world of retail computer sales, nothing is quite so deterministic as the disappearance of model SKUs (stock keeping units, store jargon for "the numbers that correspond to the widgets we sell, and how we track our inventory and sales") from a chain's price list or database system. When that happens, no additional orders can be placed for the deleted item(s), and it's a pretty safe bet that something new is right around the corner.

    Dovetailing nicely with the rumor I noted early Saturday morning regarding benchmark results showing up for a mystery MacBook Pro, we now have a tip that existing MacBook Pro SKUs have been deleted from Best Buy's sales system. The picture above (which was posted in the MacRumors forums) shows the screen display for the 13" model, no longer orderable. It's now dramatically more likely that we'll see new MacBook Pro models in the immediate future -- possibly as early as this Tuesday, just in time for Apple to show them off on the Macworld Expo show fl--

    Oh. Right. Drat.

    Thanks Jose

    TUAWRumor: MacBook Pro refresh imminent, SKUs dropped from Best Buy systems originally appeared on The Unofficial Apple Weblog (TUAW) on Mon, 08 Feb 2010 19:30:00 EST. Please see our terms for use of feeds.

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    Apple - Best Buy - Hardware - Macintosh - Unofficial Apple Weblog
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  • Game developers on iPhone outnumber DS and PSP two-to-one

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    Game Developer Research has published its 2009/10 survey of video game developers, and the results are pretty impressive for the still relatively fledgling iPhone platform: The number of developers who are working on mobile games increased by 12 percent, and there are actually twice as many developers working on iPhone games as are working on the Nintendo DS and Sony's PSP handheld consoles.

    That's a pretty amazing number, though it's not quite a surprise when you consider it. First of all, Nintendo DS and PSP publishing takes a much larger investment than Apple's $100 developer fee and an SDK download. Second, while the DS and the PSP are certainly selling a lot of games, they're not actually releasing nearly as many as the hundreds of thousands of apps on the App Store. Finally, new DS and PSP games sell for $30 or $40, while new App Store games sell much closer to 99 cents. So the fact that there are lots more people moving to the much more open and accessible platform isn't really that surprising.

    But a figure like that does show just how much Apple's handheld platform has changed the mobile gaming environment. I would argue that there's still a place for handhelds like the DS and PSP -- devices essentially meant to play games rather than check email or browse the Internet. Even with the iPad coming, Apple still isn't actually focusing on games, though the iPod touch is probably closest to that idea. Whether Apple focuses on gaming or not, there's no question that there's a huge new player in the mobile gaming space. Sooner rather than later, Nintendo and Sony may have to sweeten their deals to keep premium developers on their platform.

    TUAWGame developers on iPhone outnumber DS and PSP two-to-one originally appeared on The Unofficial Apple Weblog (TUAW) on Mon, 08 Feb 2010 19:00:00 EST. Please see our terms for use of feeds.

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    iPhone - Nintendo DS - Sony - App Store - Video game
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  • Plants vs. Zombies coming to iPhone on February 15th

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    Yes, PopCap is at it again -- this time, their crazy addictive (just like all of their games) take on the tower defense genre, Plants vs. Zombies, is headed off to the iPhone. They just tweeted confirmation a little while ago, and released this trailer showing all of the flower vs. undead action that we enjoyed so much in the other versions of the game, squeezed into the smaller screen of the iPhone.

    They don't mention a price point, but I'm guessing it'll come out at $4.99, since that's what most of their releases have debuted at (though if you're patient, it'll probably drop down in price after a while). I'll tell you that yes, if you've never played it, the game is more than worth $5, but even if you don't believe me, you can go play it online for free and see what you think. PopCap is the master of dropping colorful graphics, sparkling gameplay, and constant little rewards on your plate, so PvZ on the iPhone will probably be yet another meal you won't want to stop eating.

    TUAWPlants vs. Zombies coming to iPhone on February 15th originally appeared on The Unofficial Apple Weblog (TUAW) on Mon, 08 Feb 2010 18:00:00 EST. Please see our terms for use of feeds.

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    iPhone - plants-vs-zombies - PopCap Games - App Store - Apple
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  • Loopt teams with Mobile Spinach for check-in discounts, Booyah talks about MyTown

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    If the iPhone has a leading app genre, aside from gaming, I'd say the current surge of "check-in" apps is probably it. Sure, back when the App Store first opened up, Twitter apps were everywhere (and they're still being made daily, it seems), but in terms of a genre that can only exist on a location-aware device like the iPhone, "check-in" apps like Foursquare, Gowalla, and so on, are making their mark right now. Here's news on two such apps continuing to grow on the App Store skyline.

    First up, Loopt [iTunes link] has announced a partnership with a company called Mobile Spinach to start trying to monetize this kind of app usage. Mobile Spinach delivers local ads, and Loopt says that it'll be using their location-based social networking service to bring specials and deals to users from wherever they check-in from. Note that while Apple doesn't necessarily want location-based advertising as the sole purpose of an app, it seems to be all right with location-based advertising as an extra feature like this. Loopt tells us at TUAW that it's a great deal for the company, as it is "an easier and cost-effective way to do online/mobile advertising," and that it means "Loopt users can get great free offers on everyday things they want in need just by walking around in the neighborhood." It'll be interesting to see just how useful this extra advertising can be.

    After the link below, read about how MyTown finally got the success they'd been hoping for.

    Elsewhere in check-in app news, PocketGamer has an interesting interview with Keith Lee of Booyah about their extremely popular MyTown check-in app. It's been fascinating to follow these guys -- they're former Blizzard devs, and their first app called Booyah Society, had some good ideas but failed to impress. So they went back to the drawing board, and MyTown [iTunes link] (which I've been playing with lately) has definitely made a few steps forward. As Lee points out, they looked at how they could better validate what people were doing, and they also upped the "gaming" side of it -- you can earn points and money and even buy the properties you check in from to create your own kind of social networking city. And then when other people check in from the properties that you "buy," you earn "rent."

    Lee says they really pushed on iteration and what felt fun for the team -- he says that they had a few different expectations for Booyah Society, but that the relative failure of that app helped them learn a lot about which directions to go with on MyTown. Lee also talks about monetization -- the app currently has a partnership with Citysearch (so you can easily access news and information about the places you check-in from), but they're just running in-app ads, not necessarily anything tied to location yet. The app also has some in-app purchases -- Lee says that they wanted to design for both the occasionally "check-in" user as well as the social "spammer," so there are a few ways that the game balances those two types of players out so everyone levels at a fair rate.

    Very interesting stuff. With their pedigree, it's not surprising that Booyah eventually hit gold with MyTown, but the way they did it is really fascinating. I think we're only scratching the surface of these check-in apps, whether you like them or not. As they get more competitive and more popular, we'll really start to see some major innovation happening.

    TUAWLoopt teams with Mobile Spinach for check-in discounts, Booyah talks about MyTown originally appeared on The Unofficial Apple Weblog (TUAW) on Mon, 08 Feb 2010 17:00:00 EST. Please see our terms for use of feeds.

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    AppStore - IPhone - Gowalla - Foursquare - Apple
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  • Microsoft still beats Apple in cash and investments, for now

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    Back during the earnings call a few weeks ago, it was mentioned that Apple has a jaw-dropping almost $40 billion just sitting around in cash. In the chat, we started talking about other companies that might have that much money in the hopper -- Google came up, but I don't think we were able to guess another one. But it turns out Apple isn't even the most flush company out there, and the name of the first might surprise you: According to this chart on Silicon Alley Insider, Microsoft is currently sitting on just slightly more money than even Apple, with Google and Intel coming close behind; although Apple briefly pulled ahead of MS at the end of 2008, the Redmond Revenue Racers had more cash through most of '09 than Apple did.

    Well how 'bout that. Of course, the current curves are not so favorable to Microsoft (after the Win7 update push slows down a bit) so it may not be long before Apple's pile grows even bigger. We can probably look for some significant acquisitions from all of these companies very soon -- with the rest of the economy down and lots of interesting ideas looking to sell, odds are we'll see some of this money spent on worthy purchases.

    [via Cult of Mac]

    TUAWMicrosoft still beats Apple in cash and investments, for now originally appeared on The Unofficial Apple Weblog (TUAW) on Mon, 08 Feb 2010 16:00:00 EST. Please see our terms for use of feeds.

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  • Purported pics of next-gen iPhone front face surface

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    iResQ, the iPhone/iPod repair site, has posted pics of what they claim is the front faceplate of the next-gen iPhone. Two things about this piece of hardware are particularly interesting. First, the part is approximately 1/4 of an inch taller than the iPhone 3GS, indicative of a slightly taller form factor for the next-gen iPhone. Second, there's a small, reflective strip directly above the hole for the phone speaker. iResQ believes this is likely to be the new location for the iPhone's proximity sensor rather than an indication of any new hardware; however, moving the proximity sensor to a new location and increasing the overall length of the device could still point to a front-facing camera or other new hardware on the next-gen iPhone.

    It's worth mentioning the possibility that these "iPhone" parts aren't legitimate. iResQ hasn't revealed its source for the part, and purported iPhone bezels leaked in 2009 turned out to be parts for a completely different device. The backside of the supposed next-gen iPhone's face is missing quite a few parts present on the iPhone 3G and iPhone 3GS, which either means the part iResQ received was incomplete, the next-gen iPhone has had its internal hardware shifted around, or the part is fake.

    So case manufacturers, don't throw out your old blueprints just yet. Unfortunately, it's likely we won't find out whether these are legit or not until June/July of this year; despite rumors of an iPhone update in April, the most likely date for the next-gen iPhone's release is early summer.

    [Via MacRumors]

    TUAWPurported pics of next-gen iPhone front face surface originally appeared on The Unofficial Apple Weblog (TUAW) on Mon, 08 Feb 2010 15:00:00 EST. Please see our terms for use of feeds.

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    iPhone - Apple - iPhone 3G - Handhelds - Smartphones
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  • Dev team releases PwnageTool 3.1.5 to jailbreak iPhone 3.1.3 firmware

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    Jailbreakers ahoy! Yesterday brought the release of the Dev Team's pwnage tool for jailbreaking and unlocking iPhones equipped with the new 3.1.3 firmware. As usual, though, there are a few catches: first, if you don't need to update to 3.1.3, the dev team says you shouldn't bother anyway -- it doesn't do much that the old versions of the firmware doesn't, so if you don't need to upgrade, just leave your jailbreak as is.

    3G and 3GS users especially should be leery of this one, since if a mistake is made, there's a chance you could upgrade your firmware and then not be able to unlock it again. They also have all sorts of other warnings and exceptions on their blog post. As they say, don't download and run those files without seriously thinking about what you're doing with your iPhone.

    If, after all of that thinking, you decide it is time to crack open your iPhone with the 3.1.3 firmware, the jailbreak will put together a custom 3.1.3 IPSW for you to restore back on to your iPhone -- here's a quick how-to to start with. Good luck, and be careful out there!

    [via Engadget]

    TUAWDev team releases PwnageTool 3.1.5 to jailbreak iPhone 3.1.3 firmware originally appeared on The Unofficial Apple Weblog (TUAW) on Mon, 08 Feb 2010 14:30:00 EST. Please see our terms for use of feeds.

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    iPhone - Apple - iPhone Dev Team - Jailbreak - Pwnagetool
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  • Could iPad prices drop the way the iPhone did after launch?

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    Looks like they might. That's the opinion of a note out last night from Credit Suisse quoting meetings with Apple executives. The Wall Street Journal this morning quotes Senior Analyst Bill Shope as saying "While it remains to be seen how much traction the iPad gets initially, management noted that it will remain nimble (pricing could change if the company is not attracting as many customers as anticipated)."

    This is a similar situation to the original iPhone launch in 2007, where the original price quickly dropped US $200 from the original $599 retail. Agitated early adopters got a $100 Apple store credit from Apple.

    Apple will be watching sales of the device carefully in the early days, and the company appears to have enough margin built into the iPad to take some hits if it is slow moving.

    On the other hand, if the iPad blows the doors off Apple stores in sales, don't expect any discounts soon.

    TUAWCould iPad prices drop the way the iPhone did after launch? originally appeared on The Unofficial Apple Weblog (TUAW) on Mon, 08 Feb 2010 14:00:00 EST. Please see our terms for use of feeds.

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  • Hutchison offers discounted iPad in Austria

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    Hutchison Austria is following in the wake of the iPhone and is offering a subsidized iPad to users willing to commit to a 2-year data contract, Engadget reports. When you sign up for a €29.90, 5GB monthly contract, you'll get a €333 markdown on the iPad -- which may or may not be all that much since we still don't know how much an iPad is going to cost overseas. Instead of built-in 3G service, a Huawei i-Mo 3G modem will be provided.

    It's not a bad idea, and we're likely to see more carriers jump on this particular bandwagon as the iPad gets closer to release. What I would love to see from carriers is a way to extend existing service for iPhone customers to those who want an iPad plus iPhone. AT&T already gets close to $100 a month from me for basic cell service, plus iPhone data and a text messaging plan. I wouldn't mind paying an additional $5-10 a month for my iPhone contract to cover an iPad as well.

    The thought of having to pay another $15 or $30 a month for extra 3G service to an iPad, on top of the charges already being paid for an iPhone, leaves a bitter taste in my mouth and if the decision is made to have an iPad join my family, I'm most likely sticking with Wi-Fi only.

    TUAWHutchison offers discounted iPad in Austria originally appeared on The Unofficial Apple Weblog (TUAW) on Mon, 08 Feb 2010 13:00:00 EST. Please see our terms for use of feeds.

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    iPhone - Apple - Handhelds - Smartphones - TUAW
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  • Turn your old Macs into clocks, lamps and more

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    We've written about the recycled Mac clocks that pixelthis on Etsy has created before, but this one is definitely worth a mention. This particular piece combines an old iBook G4 with an Apple mouse to create a time piece that's complete with a working pendulum. Current pieces include a clock made from a recycled iMac G4 motherboard.

    Looking for other handcrafted Apple goods for your sweetheart this Valentine's Day? How about a cap honoring Apple of a bygone era? Or an Alfred Hitchock decal for your MacBook? Or if you want a custom-made laptop case, here's one made out of denim. If you need a new lamp for your desk, try one made from an old G4 iMac. If your special someone really desires jewelry, you can always get some Apple cufflinks or earrings.

    [Via The Daily What]

    TUAWTurn your old Macs into clocks, lamps and more originally appeared on The Unofficial Apple Weblog (TUAW) on Mon, 08 Feb 2010 12:15:00 EST. Please see our terms for use of feeds.

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    Apple - Macintosh - Cult of Mac - G4 iMac - IMac
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  • TUAW Giveaway: iCamcorder for iPhone EDGE, 2G, 3G

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    If you don't have an iPhone 3GS, there are now apps available to enable video recording capabilities on the older phones. One of those apps, Drahtwerk's iCamcorder [US$0.99, iTunes Link], has a ton of features that might make 3GS owners jealous. Some of those features include:
    • Quad-cam, mirror, pop-art, old movie,color-flip and four more special effects
    • Twitter, Facebook, and YouTube sharing of recorded videos
    • Adjustable recording frame rate
    • Bonjour sharing for downloading videos from your iPhone

    Drahtwerk wanted to give away some promo codes for this app, and now 20 lucky TUAW readers are going to walk away with a free copy of iCamcorder. Here's how to enter:
    • Open to legal US residents of the 50 United States and the District of Columbia who are 18 and older.
    • To enter, leave a comment telling us what you'd like to record with iCamcorder.
    • The comment must be left before Tuesday, February 9, 2010, 11:59PM Eastern Standard Time.
    • You may enter only once.
    • Twenty winners will be selected in a random drawing.
    • Prize: One promo code for a copy of iCamcorder (Value: US$0.99)
    • Click Here for complete Official Rules.
    Good luck, TUAW-ites!

    TUAWTUAW Giveaway: iCamcorder for iPhone EDGE, 2G, 3G originally appeared on The Unofficial Apple Weblog (TUAW) on Mon, 08 Feb 2010 09:00:00 EST. Please see our terms for use of feeds.

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    iPhone - App Store - Facebook - Apple - YouTube
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  • iPad in the family: What it'll take

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    When Steve Jobs announced the iPad, I thought it was neat, but I didn't see how it would really fit into my life. What could it do for me that my iPhone or MacBook Pro couldn't? It seemed like that gap Steve Jobs said the iPad filled was targeted at a group of people I didn't belong to. So I asked the TUAW readers if you'd be getting one. Then I began talking to my family about the iPad and discovered some surprising things: the very people I thought would never buy one plan to, and the people I thought would jump at it are holding off.

    So here's a rundown of four very different people in my family and if/why they will be getting an iPad:

    Person: My mother. 62. Queen of the Luddites.
    Computer proficiency: Absolutely none.
    Will she be getting the iPad? Yep. The 16GB 3G model.
    Why? My mom has never owned a computer. She doesn't have an internet connection. She couldn't explain to you what Facebook is. And she refers to my iPhone as "that information device."

    Given all this, I was quite surprised when she said she'll be getting one right away. But then it made perfect sense. My mom hates computers because the icons are so small and the various program UI's are relatively confusing (remember, she's a 62 year old woman who still clings to her VHS tapes). My mom never saw the value in getting a computer and subscribing to a $30 monthly internet service when computers were always hard for her to use (she never really understood the mouse moves the cursor on the screen thing) and the only thing she would really use the computer for would be email.

    For her the iPad is perfect. It's not small like the iPhone, so she can see everything on the screen without squinting. Because my mom is a light internet user (think email and Skype), the $15 pay-as-you-go 250MB 3G price plan is perfect for her - especially since she can cancel at any time. She doesn't have to sign a $30 a month contract and has no modem to worry about dying on her. But, the real appeal about the iPad is there is no mouse for her to fuddle with or cursor to follow. With the iPad, when she wants to check on her email, she simply touches the screen. My mom has poor sight but the iPad is both large enough and features a simple enough UI that she can touch to email with ease.

    Best of all, when she isn't checking her email, the iPad will double as a digital picture frame. My mom loves her photos and has recently gotten a digital camera. But with no computer, she's had to take the camera card to Walgreen's to get the pictures printed. Now with the iPad and the camera connection kit she can bypass a computer entirely and view her photos as never before.

    Person: My brother. 34. Public school teacher.
    Computer proficiency: Intermediate.
    Will he be getting the iPad? Not yet.
    Why?
    My brother won't be getting an iPad until it offers him something he doesn't already have in his iMac. What would that something be? An iComicbook store.

    My brother has collected comics since he was a kid - back when they were 75 cents an issue. Today they run about $3.99 each - a price many think is just too high. He's had to cut back on the amount of comics he reads because of their high cover price. But what if he could buy a digital issue for 99 cents each? That would be enough for him to get the iPad.

    And it just might happen. Jon Fortt over at Fortune wrote an article that made a lot of sense about why he believes comics will come to the iPad. His thesis? Steve Jobs is the largest Disney shareholder. In August Disney bought Marvel Comics. Disney is extremely concerned about turning a young, tech savvy, male audience back to their brands. The marriage of Disney and Marvel might just produce a subsection of the iBookstore in the very near future called the iComicstore. If Marvel signs on, you can bet DC Comics will follow suit. Once this happens, my brother will buy an iPad, as I'm sure legions of comics fans would.

    Person: Me. 32. Tech blogger and writer.
    Computer proficiency: Expert.
    Will I be getting the iPad? Not yet.
    Why?
    No, not because they didn't put a front facing camera on it as planned. Really people, do you really want the person you're vid chatting with to be staring up at your nose hair? I think the iPad's pretty cool, but I see it more as a content/leisure device - and right now the content is lacking. Sure, the iBooks app is nice, but I'll have to see if reading a book on an iPad is an enjoyable as reading a paperback or as easy on the eyes as reading on an E-ink reader.

    There is one thing that would make me buy an iPad right away. It's another subsection of the iBookstore that I envision: the iMagazine store. I've written about this before, but I'll repeat my talking points here: I like magazines, but like my brother, I find the newsstand cover prices are a bit too high when I only want to read one interesting article that's caught my eye. If I could buy that single issue on an iPad for 99 cents, it would be a done deal. Add bookmarking, highlighting, and a built-in dictionary panel like the one in Mac OS X and I would be in heaven.

    As with comics, the expensive cover price is a result of the costs of printing, shipping, and distribution. If magazine and comic publishers switched to the digital iPad distribution format, they could easily cut the cover prices while still maintaining profits (due to no printing or shipping costs, and cheaper distribution costs through Apple). Magazine publishers may actually be able to make a healthier profit if they introduce pay-per-click dynamic ads in the issues. This would especially benefit digital comic books because many fans go back and read their favorite issues again and again (thus they would be seeing new ads each time).

    Person: My sister. 30. Occupational Therapist.
    Computer proficiency: Intermediate.
    Will she be getting the iPad? What's that?
    Why? Please, I'm still trying to get her on a Mac or even just an iPod.

    IMHO, Apple will implement an iMagazine and iComicbook store sooner rather than later and that's when my brother and I will jump on the iPad bandwagon. In the meantime, I'll have to live with the fact that my mom will have the latest and greatest tech gadget on the planet while I curl up with a good book and a copy of Men's Health.

    TUAWiPad in the family: What it'll take originally appeared on The Unofficial Apple Weblog (TUAW) on Mon, 08 Feb 2010 08:00:00 EST. Please see our terms for use of feeds.

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    Apple - Steve Jobs - iPhone - IMac - Mac OS X
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