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- Rumor Has It: Apple Looking to Acquire AdMob Competitor
The Google/Apple war appears to be in the arms race stage at the moment, with the Nexus One set to be unveiled today as the latest weapon in the Google arsenal. Apple, for its part, appears to be momentarily playing catch-up, with plans to acquire another mobile advertising company now that Google is in the process of snatching up AdMob.
Quattro Wireless is the advertising company in question, and while it is much smaller than AdMob, which is by far the industry heavyweight in the mobile space, it will allow Apple to stay in competition with Google in this increasingly lucrative market.
Apple is said to be paying around $275 million for Quattro Wireless, according to several sources speaking to Kara Swisher of BoomTown. That’s considerably less than the $750 million bid that won Google the AdMob acquisition. Quattro is still by far the smaller company, though it still caters to high-profile clients like the NFL, Ford and Disney.
Swisher claims the acquisition is a done deal at this point, and will be announced as soon as this afternoon. Even counting this and the AdMob acquisition, there are still many players in the booming mobile ad field, and Swisher expects many more similar deals to take place in the future between other major hardware and telecom companies and the advertising startups.
The acquisition will have an immediate impact on the smartphone economic ecosystem, since both companies are now set to become major players on the hardware, software and advertising side of Internet-connected mobile devices. But the real boon for consumers will come as the overall competition between Google and Apple continues to deepen.
As much potential as there is in a continued close working relationship between the two companies (the Maps alone should be the only example you ever need, though there are many more) for iPhone users, I still believe even more exists in a widening gap between the two tech industry stars.
The Nexus One is a great example. By all accounts, it will at the very least be the best Android device available, and best of all, it seems like it could bring in a new ultra-competitive pricing model that will shift the uneven balance of service contract power away from cell service providers and towards consumers. Contracts likely won’t go away, but telcos will have to offer much more significant incentives to get people to sign on, like truly unlimited plans.
Apple’s position at the top of the smartphone heap won’t be nearly as comfortable as before, and a position of discomfort is much more likely to breed innovation than the alternative, both in terms of hardware and sales strategy. So pull up a seat and watch the sparks fly. Can’t wait to see what new goodies are forged in the heat of battle.
Growing mobile data use turned up heat on carriers in Q3. Read the, "Mobile Q3 Wrap-up."
Переслать - Rumor Has It: Apple Tablet Launching First, Shipping Later
With a new day comes new tablet rumors, the latest being a new date for the Apple Event, January 27. There’s also a new time frame for shipping the tablet, March, maybe some new specs, and, hey, why not an SDK for iPhone OS 4.0, too.
While previous rumors put the Apple Event on the Tuesday of the last full week in January, Digital Daily cites “sources in a position to know” calling for a day-later launch of Wednesday. The event will take place at the Yerba Buena Center for the Arts in San Francisco. That’s an oft-used locale for many Apple Events, including the launch of the Apple TV in 2006. Like the Apple TV, which shipped several months later, the Apple tablet is not expected to be available for purchase until March. However, according to the Wall Street Journal, that’s a rough time frame, as the “ship date hasn’t been finalized and could still change.”
Whether that means sooner or later is not known, nor exactly why the date may change. That may come down to something the WSJ describes as “material finishes for the device.” Metal? Chrome? Plastic? The WSJ doesn’t know, but speculates it could mean multiple models with different price points. Multiple models could bolster the crazy rumor of an OLED display, especially since WSJ cites analysts who cite sources that say that the tablet could cost as much as $1,000.
More certain regarding the display, at least as far as the Wall Street Journal is concerned, is the physical size, 10 to 11 inches. This also coincides with yet another rumor, this from the French site Mac4Ever. Its sources suggest the Apple Event will also include a beta of the iPhone OS 4.0 SDK and a “simulator” for working with different resolutions. That rumor coincides with whispers from sources “very familiar with the situation” to Engadget that state the obvious. The tablet will have a substantially larger screen and a higher resolution display than the iPod touch and iPhone.
So, is there anything about the tablet that is not a rumor? Not really, but there is a kind of conventional rumor wisdom concerning the tablet that will likely prove (mostly) right.
While outliers suggest a screen size as small as seven inches, based upon the reports to date 10 inches is the safe bet. Likewise, the resolution will be higher, at least double the iPhone. 960 x 720 would be a good guess. If the tablet runs iPhone applications without modification, expect them to see them in a 480 x 320 window. There will be native applications for the tablet itself. As for price, $1,000 is crazy high. Most rumors put the price at around $600. Finally, the one thing you can be certain of today: don’t buy anything from Apple in the next three weeks unless you have to.
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