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- Apple maintains "Think Different" trademark
Filed under: Apple Corporate, Steve Jobs, Apple History
When Steve Jobs returned to Apple in 1996, the public's perception of the company was grim. To make a long story short, Steve's plans for resurrection included changing that, and the "Think Different" campaign was among the first steps. There were television ads, print ads and slogans printed on Apple packaging.
The phrase was replaced with the "Switch" and "Get A Mac" campaigns, but didn't disappear for good. A portion of the poem from the TV ad can be found on the high-res version of the TextEdit icon in Leopard and Snow Leopard. Earlier this year, "Think Different" began appearing on 21.5" and 27" iMac boxes.
This week, Patently Apple reports that the US Patent & Trademark Office has published Apple's new trademark application for Think Different (it's application 77882684 if you were wondering). It could mean a revitalization of the campaign, but it's more likely that Apple just wants to keep it in their stable. Many consumers still think of Apple when hearing "think different."
Like most iconic aspects of pop culture, there have been many parodies. Here's my favorite.
[Via MacNN]TUAWApple maintains "Think Different" trademark originally appeared on The Unofficial Apple Weblog (TUAW) on Wed, 09 Dec 2009 18:00:00 EST. Please see our terms for use of feeds.
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Steve Job - Apple - iMac - TUAW - Unofficial Apple Weblog
Переслать - Four free Christmas screen savers to get your Mac in the holiday spirit
Filed under: Software, Freeware, Holidays
I love this time of year. I love the lights and the snow and the holiday cookies. I also love getting my Mac in the festive spirit. From widgets to desktop pictures to icons, there are countless ways to dress your Mac for Christmas. Here are four festive screen savers. Best of all, they're free.
Jubilee by Idle Time Software displays Christmas or Hannukah lights like you'd see them if you were rocketing through your neighborhood in a Ferrari. There are four color schemes, including a beautiful blue and white Hanukkah theme. It requires Mac OS X 10.4 + (including Snow Leopard) and the Flash plugin.
XMas Tree by Joe Hillman is an interesting 3D screen saver that decorates your desktop with textured ornaments. It's strangely hypnotic as the screen rotates around a beautifully generated 3D tree while Christmas music plays in the background. Mac OS X 10.5 + (including Snow Leopard).
Silver Snow Clock is a simple little saver that shows an ornate pocket watch ticking the time away as the holidays pass up by. This gets a mention as one of my favorites because of the 3D snow that gently drizzles down the screen. Mac OS X 10.5 + (including Snow Leopard).
Last but not least is everyone's favorite, Snowfall by Russel Warnebolt. We first reported on this almost three years ago, but it still deserves top marks.Contrary to popular belief, this screen saver was never used in Apple's retail stores (that one was, sadly, Apple-internal only). Since updating to 10.6.2, Snowfall experiences slight jitters. According to the dev: 'This appears to be a newly introduced bug in Quartz Composer on 10.6.2 that causes very poor frame rate. On 10.6 and 10.6.1 things are as usual, at least on my machines. Unfortunately this may require a fix from Apple.' Nonetheless, it's still the most beautiful Christmas screen saver I've ever seen. Mac OS X 10.4 + (including Snow Leopard).TUAWFour free Christmas screen savers to get your Mac in the holiday spirit originally appeared on The Unofficial Apple Weblog (TUAW) on Wed, 09 Dec 2009 17:17:00 EST. Please see our terms for use of feeds.
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Переслать - How to cram the entire Internet Movie Database into your iPhone
Filed under: Freeware, iPhone, App Store, iPod touch, First Look, App Review
The Internet Movie Database (IMDb), an Amazon.com company, has just released a free iPhone app [iTunes Link] that puts the power of the huge repository of movie facts, fables, and trivia into the palm of your hand.
I use IMDb regularly, so when I saw that the app had been released, I downloaded it immediately. Upon launching, the app will ask if you wish to let it use your location -- this is used to display show times and movies for local theaters. While IMDb doesn't exactly have a beautiful interface, it's perfect for navigating the huge amount of information that is available.
The first page of the app displays three major areas: Movies, TV, and People. There's also an Application area, which is used only to display information about the App. Movies is subdivided into Showtimes, Coming Soon, US Box Office Results, MOVIEmeter, and the Top 250 Movies. Tapping Coming Soon brings up details about upcoming movies releases, including trailers that can be viewed on the phone. I love the Top 250 Movies, which is a list of the movies rated highest by IMDb readers. It's a treasure trove of information about many of the classic movies of all time.
IMDb's TV section is split into US TV Tonight, which is a schedule of upcoming shows on the major networks, and US TV Recaps, which provides full text synopses of what has happened on top TV shows during the previous week. Under the People heading, there's both STARmeter, which shows a listing of the top 25 stars as measured by the number of times that they've been searched for on IMDb, and Born Today, which lists actors (living and dead) who were born on the current day.
If you love movies and TV, or searching trivia about roles, actors, and directors, then you probably already spend a lot of time with IMDb. The iPhone app is just the icing on the IMDb cake, and as a free app it should be on the home screen of every movie fan's iPhone. Check out the gallery for screenshots of IMDb in action.
TUAWHow to cram the entire Internet Movie Database into your iPhone originally appeared on The Unofficial Apple Weblog (TUAW) on Wed, 09 Dec 2009 17:00:00 EST. Please see our terms for use of feeds.
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Переслать - University of South Florida athletes receive MacBook Pros
Filed under: Apple Corporate, Hardware, Macbook Pro
Join the team, get a MacBook Pro. Not a bad deal.
The University of South Florida wants to ensure that their athletes maintain their academic pursuits while on the road. To that end, the University has purchased 460 MacBook Pros (13") to loan to active athletes. The Macs will remain school property to be checked out by athletes at the start of the semester, and returned before break.
The school will use iTunes U to distribute lectures and other materials. Once the traveling students find a Wi-Fi signal, they can connect and download what they need. "The goal is to create an anywhere, anytime learning environment for each of our student-athletes," said USF Director of Athletics Doug Woolard. "Our traveling teams will now be connected to classes, academic advisors and tutors anywhere in America, or for that matter the entire world."
We've seen large-scale adoption of Apple products by schools before. Last June, The Maine Department of Education ordered more than 64,000 MacBooks as a part of Maine's Learning Technology Initiative. Additionally, the University of Florida (not to be confused with the University of South Florida mentioned in this post) strongly encourages all pharmacy students to have an iPhone or iPod touch.
But what about those USF students who won't go Mac? "All student-athletes will receive one if they chose to accept," says Chris Freet, USF assistant director of athletics. "Right now, we won't force them to move away from their existing computer if they are reluctant to use the MacBook."
[Via Brainstorm Tech]
If any USF students are reading this, might we suggest these five useful accessories for college students?TUAWUniversity of South Florida athletes receive MacBook Pros originally appeared on The Unofficial Apple Weblog (TUAW) on Wed, 09 Dec 2009 16:00:00 EST. Please see our terms for use of feeds.
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Переслать - Mirror's Edge for iPhone trailer
Filed under: Gaming, Software, Odds and ends, iPhone, App Store, iPod touch
EA has released a trailer for the iPhone version of Mirror's Edge, and I have to say, it's looking good. As we surmised earlier, it's not the same first person gameplay as the console title, but instead it looks like the same running, jumping and sliding heroine has been translated onto the small screen with a nice amount of polish and flair. The Canabalt comparison continues as well (tell me you didn't see the birds flock up and think of that one), but you can see that there's also some enemies to take on, and I'd presume there's some accelerometer-based gameplay in the balancing act seen in there.
Looks good to me -- no price or date yet for the release, but I'd imagine it's just around the corner.TUAWMirror's Edge for iPhone trailer originally appeared on The Unofficial Apple Weblog (TUAW) on Wed, 09 Dec 2009 15:00:00 EST. Please see our terms for use of feeds.
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Переслать - Apple introduces iPhone developer RSS news feed, takes time off from iTunes Connect
Filed under: Internet, iPhone, App Store, SDK, iPod touch
Late yesterday, Apple introduced a RSS feed for news from the App Store Resource Center, which was introduced a few months ago, and gives iPhone developers news about what's going on with the App Store for developers. Apple promises to deliver current turnaround time for app reviews (kind of a hot topic), program updates, development and testing techniques, and much more. Add it to your reader of choice.
In related news, iTunes Connect will be unavailable from December 23rd to December 28th. You'll remember that Apple did the same thing last year. You'll won't be able to access anything in iTunes Connect in that time, which includes, sales reports, app submission, generating promo codes and more. Hey, even geeks need a holiday break, right? Make sure your pertinent business is concluded before then and enjoy the break!TUAWApple introduces iPhone developer RSS news feed, takes time off from iTunes Connect originally appeared on The Unofficial Apple Weblog (TUAW) on Wed, 09 Dec 2009 14:00:00 EST. Please see our terms for use of feeds.
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Переслать - Stream audio and video live from your iPhone with Ustream Live Broadcaster
Filed under: Multimedia, Video, iPhone, App Review
The floodgates are beginning to open. Just last week we had the first live streamer, Knocking Live [iTunes link], that worked from iPhone to iPhone. Now, Ustream is offering a free app [iTunes link] that lets you put a live or recorded stream on the web that multiple people can watch from a web browser.
This is a rather stunning turnaround from just weeks ago when Apple did not allow any live streaming of video from the iPhone. This app supports the 3G and 3GS iPhones, and allows streaming over the 3G network and Wi-Fi. You can record the stream to your iPhone for a later upload, and it even works on 3G phones that don't have built-in video record capability.
The app allows you to share your recorded stream on YouTube, Twitter and Facebook and of course the Ustream site. You can relay your GPS location and your URL appears in the video so you can tell your friends how to find you. Finally, you can archive your broadcast to the web for later viewing.
To get it all going you must create a free account. I tried it this morning, and it worked on both 3G and Wi-Fi. I couldn't try the app on a 3G phone, but it is reported to work, giving that phone video capability in its unjailbroken state. Video resolution is 320 x 240 pixels, and can be lowered to 176 x 144. In my test, video and audio were lagging about 2-3 seconds, which is to be expected. There are ads on the Ustream web page, so that's where the money comes from to support this app.
I'm not sure what is causing the change of heart at Apple/AT&T about live streaming. It may be competition from other phones, or increased scrutiny from the FCC. I wonder if the Sling application will ever be fixed so it can use the 3G network? It seems they would have a good case.
It's great to see the iPhone finally get this capability. It's lagged behind some other smartphone platforms, but it is catching up rapidly -- so get the app, and become your own TV station.
Let us know in comments about your experiences, your likes and dislikes.
TUAWStream audio and video live from your iPhone with Ustream Live Broadcaster originally appeared on The Unofficial Apple Weblog (TUAW) on Wed, 09 Dec 2009 13:00:00 EST. Please see our terms for use of feeds.
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Переслать - Mac 101: Keep an eye on the trash for auto-updated apps
Filed under: Mac 101
More Mac 101, our series of tips and tricks for novice Mac users.
This isn't so much an actionable "Here's how to accomplish X" sort of Mac 101 as it is a "Aha, so that's what's going on there" reminder. If you've ever been prompted by one of your favorite applications to download and install an updated version, chances are you've been served by the Sparkle framework. Andy Matuschak's open-source updater code is at work in hundreds of Mac apps, saving you the aggravation of having to go and track down new versions yourself. It's a beautiful thing.
One of the nice features of the Sparkle approach to updates is that the code gracefully moves the old version out of the way when the new version is installed. Those old versions may wind up in your Trash, and if you have a program like Webkit installed (which commits new versions every night) those expired builds may soon represent a sizable bit of disk space. A quick Empty Trash will take care of the old stock. (If you're an iPhone or iPod touch user, the .ipa files accumulating in the Trash are the previous versions of your installed iPhone apps.)
If your Trash is sporting several programs (as in the screenshot above), but you don't remember throwing them away, don't worry; you're just staying current.TUAWMac 101: Keep an eye on the trash for auto-updated apps originally appeared on The Unofficial Apple Weblog (TUAW) on Wed, 09 Dec 2009 12:00:00 EST. Please see our terms for use of feeds.
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Переслать - Will AT&T introduce usage-based pricing?
Filed under: iPhone
Ralph de la Vega, AT&T head of consumer services, has hinted at usage-based pricing strategies in response to increased consumer data consumption, according to stories on the Huffington Post and Reuters newsfeed. De la Vega spoke at a recent USB investor conference, saying that AT&T was working on improving service to the strained New York and San Francisco services. AT&T may soon introduce pricing tiers that would penalize high-bandwidth users.
Although none of these write-ups mentioned the iPhone, it has facilitated greater and greater network demands with its easy-to-use App Store software and fully-rendered Internet access. That access, using Mobile Safari's browser in particular, was a big selling point in early Apple iPhone commercials.
Although App Store has historically limited high-bandwidth applications to Wi-Fi-only usage, AT&T has recently given the go-ahead to allow Voice-over-IP apps like Skype to use their 3G network. A tiered pricing system for greater usage might help offset increased demand but would need to be backed by an enhanced network infrastructure, which AT&T appears to be building.
The 2-year contracts for the new 3GS iPhones introduced this summer will begin to expire in the 2nd quarter of 2011.
TUAW has contacted AT&T's PR department to request a statement about possible pricing tiers and usage choking but did not hear back by the time this post went live.
TUAWWill AT&T introduce usage-based pricing? originally appeared on The Unofficial Apple Weblog (TUAW) on Wed, 09 Dec 2009 11:30:00 EST. Please see our terms for use of feeds.
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Переслать - Is the Leonard Maltin Movie Guide app ready for its closeup?
Filed under: iPhone, iPod touch, App Review
Long before people went to the Internet for film information, movie buffs annually bought the latest revisions of huge paperback books like The Leonard Maltin Movie Guide and Videohound's Golden Movie Retriever. These were, and are, massive reference books; the current version of Maltin comes in at 1664 pages, and the current version of Videohound at 1700 pages. You needed a strong coffee table to hold these massive tomes.
Today there are many ways to get movie reviews, with IMDb and Rotten Tomatoes probably being the most popular sites. But there is a real virtue to reading reviews written by someone with an encyclopedic knowledge of film and a lifetime career of reviewing them. That's why I was very happy to find that the Leonard Maltin Movie Guide [iTunes Link] $2.99US, has morphed into an iPhone/iPod touch app, adding features that could never be found in books like streaming preview videos, and a tie-in to Netflix and iTunes along with the ability to email reviews from the app.
Upon launching the app you are presented with a scrolling list of Maltin's current picks. You can tap on them to bring up a full review, links to information on the director and major actors, and a streaming video preview of the film. If you have an Internet connection you can see the videos. If not, the option isn't even presented. I really like that, since unlike many apps that won't work without connectivity, the main database is always available for any iPhone/iPod touch running OS 3.0 or better.Continue reading Is the Leonard Maltin Movie Guide app ready for its closeup?
TUAWIs the Leonard Maltin Movie Guide app ready for its closeup? originally appeared on The Unofficial Apple Weblog (TUAW) on Wed, 09 Dec 2009 11:00:00 EST. Please see our terms for use of feeds.
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Переслать - iCam updated, now records video when motion is detected
Filed under: Multimedia, Video, Odds and ends, iPhone, iPod touch, App Review
I have always really liked iCam [iTunes link]. It will certainly be on my 'best iPhone apps of the year' list. Now it's been updated to automatically record video when it detects motion, and it allows you to play it back on your iPhone.
This was a much requested feature, and in my testing it worked like a champ. iCam can use almost any webcam to monitor a location. I use my built-in camera on my MacBook Pro, and a Linksys wireless webcam to monitor my pet bird. I can set either camera to send an alert if they detect motion, and now, with the new feature, the software takes a very quick succession of stills (several images per second) that I can view right from my iPhone wherever I may be. You just hit the play button and you can see what or who set off the recording.
You can remotely turn on the image recording, and even the motion detection notifications. All this in a U.S. $4.99 app. To make it all work you'll need some software running on your PC or Mac, and that software is free for the downloading. If you have the cameras, iCam makes for a complete and low cost home security system. Setup does not require any firewall tinkering. It just works.
You can monitor up to 4 webcams, and see them all simultaneously on your iPhone. To get everything up and running you'll need an iPhone or iPod touch with OS 3.0 or above, the iCam app, and iCam Source for your home computer. The software runs on Windows XP/Vista/7 or OS X 10.4 or later. Here's a link to a video so you can see how it works.
Just the thing to keep track of the house/kids/pets over the holidays, or any time.TUAWiCam updated, now records video when motion is detected originally appeared on The Unofficial Apple Weblog (TUAW) on Wed, 09 Dec 2009 10:00:00 EST. Please see our terms for use of feeds.
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