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- Apple Set to Release "Concierge" App to Make Scheduling Appointments Easier
Scheduling a Genius Bar or One to One training session appointment has never been that difficult. Just go to Apple’s web site, enter some information, and you’re done. But a new rumor over at AppleInsider suggests that it’s about to become even easier, thanks to a new in-house developed iPhone app that could be forthcoming soon from Apple.
News of the app comes via a “source that has proven reliable in the past,” though no further information is given. The app is said to be able to create appointments for both Genius Bar and One to One, and to view membership details for programs that require a subscription. No word yet on a street date for the app.
Presumably the app would allow users to make any kind of reservation currently only available online, including a personal shopping appointment. Although the web site system currently employed is easy enough to understand and use, I imagine a dedicated iPhone app designed by Apple would make the process so easy and intuitive that I’d probably actually use it far more than I currently do, particularly for personal shopping when new products launch.
MacRumors corroborates the report via separate sources, so it seems likely that the Concierge app will be forthcoming. I’d expect it to appear before the holidays, so that shoppers can take advantage of it pre-gift giving, and people on the receiving end of Apple products can use it after the holidays to schedule appointments.
The Concierge app would be the latest move in a series of efforts focused on improving Apple’s retail performance, including in-store pickup for holiday shoppers, more and improved stores, and the new EasyPay touch system.
Переслать - What if OnLive Came to the iPhone?
OnLive made a lot of noise when it first appeared on the scene way back in March at the Game Developer’s Conference of 2009. It’s a service that’s said to be able to make a gaming machine out of any computer that can run the latest browsers, which would effectively end the madness that is PC gaming hardware upgrades. And now, it looks like it might be able to work on the iPhone, too.
What OnLive does is bypass the normal hardware barriers involved in PC gaming by streaming the game live to a user’s browser window from a server farm located nearby. The server farm deals with the game’s performance demands, and all the end user needs is a good enough connection to stream the content smoothly.
It’s a setup that sounds too good to be true, and many remain skeptical about whether or not OnLive will be able to deliver what it has promised. There was supposed to be an external beta this past summer, but that’s been delayed, which doesn’t exactly inspire confidence.
Still, if the service works, it will revolutionize the way gaming is done. The system has strong support from game publishers, which makes sense because without the hardware barriers, they stand to broaden their audience considerably. If that audience were to also include iPhone users, you can imagine that even more game companies would fall in line behind OnLive.
The company recently demoed an iPhone app that allows users to play full games alongside users of the PC OnLive service, or players using the company’s MicroConsole, a standalone device which connects to a display or TV — yes, even without the modern convenience of buttons, joysticks and bumpers. Presumably, onscreen controls allow you to manipulate the in-game action, although a report at Engadget Mobile doesn’t go into detail about how exactly it works, nor does a blog post at OnLive. Needless to say, your PC gaming friend will probably be able to school you at Modern Warfare 2 unless you’re some kind of touch control prodigy.
When the app does see release, which won’t be for a while, OnLive CEO Steve Perlman says it won’t allow you to game right away. Initial versions will allow you to monitor gaming stats and spectate, so you can watch live gameplay without taking part. Interactivity is planned down the road, but control kinks and other issues have to be addressed before it goes live to the masses.
What do you think? Would you take advantage of full-version gaming on your iPhone if you had the ability to? I foresee a very limited catalog of titles that this sort of thing would work with, but if it does become a reality, and it becomes popular, developers might design custom gaming experiences for people who access games via OnLive on their iPhones.
Переслать - Apple's New Job Posting May Hint at Early Tablet Strategy
There's been talk lately that Apple's execs are a little unhappy with the direction the iPhone and iPod touch have taken in regards to gaming. They didn't anticipate such strong interest in gaming, it wasn't really a key concern in their initial plans for the platform…and anyway, Stevey J's not much of a gamer, and everyone knows to steer clear of Steve's dislikes.
But as the Philosopher Jagger so wisely put it, "You can't always get what you want." And, as someone else once quipped, "If you can't beat 'em, join, 'em." To that end, Apple is advertising a job opening for a "Game/Media Software Engineer." Based at its Cupertino hive mind headquarters, it's a full-time position, and it sounds like Apple is taking it really very seriously;
The interactive media group is looking for a skilled software engineer who wants to work as part of a small highly motivated team to work on interactive multimedia experiences on the iPhone and iPod touch.
OK, sounds like gaming, right? I mean, sure, it could be the start of iLife for iPhone, but I doubt that. I suspect this is more likely the beginning of some home-grown games. It has done it before (it’s just, no one cared).
The position on the team is to help design and implement interactive multimedia experiences on the iPhone and iPod touch. The position also requires a creative thinker who can contribute and comment on the design process as well as being flexible enough to aid in all aspects of production such as asset management and able to work to a deadline.
Yeah, definitely sounds like gaming. What other medium is best described as "interactive multimedia?" (Don't answer that, I know there are loads of genres, I'm just being glib, mmkay?)
The posting adds that applicants must have strong C / C++ / Objective-C skills, while an iPhone development background “is preferred.” In addition, Apple requires its shiny new game interactive multimedia code-monkey to have at least three years of videogame development experience, which includes having shipped "…at least one AAA title."
So the question now is…why now? It was pretty obvious in the months following the launch of the App Store that games were the hot favorite of pretty much every iPhone/iPod touch owner. (Well, Games and Fart Apps. I once sat in a room drinking beer with some nerdy buddies and one of them started showing off his fart apps. No more than ten minutes later we had purchased and installed half a dozen such apps each. It seemed like such a good idea at the time. Yes, I'm ashamed.)
Unlike Fart Apps, public demand for games has a habit of persisting. (Insert Fart-App-related “bad smell” joke here.) So, if Games are here to stay, might as well get in on it, right Apple? At the very least, there’s money to be made.
More Than Just the Money
Of course, there's another possibility here. Much has been said of the rumored iTablet and the challenges of making iPhone OS applications "scalable" — that is, adapted to run on the tablet's much larger, higher-resolution screen. Assuming the iTablet also takes advantage of a custom chip architecture (courtesy of Apple's purchase of PA Semi) we have a unique hardware platform in the pipeline. And when Apple has something new to show-off, there’s a very strictly observed custom to keep in mind…
When Microsoft shows off a new technology, it traditionally does so with the help of a hardware partner. On stage during a keynote, Ozzie will say something like “We’ve worked closely with HP for ten thousand years and here’s their President of Keynote Demos to show off the new widget…” So then some exec in a shirt and tie comes on stage and fumbles around on a PC for 15 minutes talking about “platform integration” and “line-of-business opportunity” or, whatever.
When Apple shows off a new technology, it traditionally takes all the credit for it, from inception to execution and every step in between. After Steve wows us with a 50 foot tall, all-graphics slideshow, Scott Forstall introduces a jeans-and-tshirt-wearing execu-dude, “We are so proud of this amazing brilliant incredible new widget… so we gave it to EA’s developers to play with for only six seconds and they produced this new game they’re gonna demo now…”
Showmanship differences aside, the point here is that Microsoft never tells us how it should be done. Apple, on the other hand, always does.
So perhaps (in the context of taking advantage of the potential offered by an entirely new platform) this job posting makes perfect sense; whether it likes it or not, the iPhone/iPod touch have demonstrated that gaming is an important part of today's mobile lifestyle. Making them work properly on the tablet will be a new challenge, and one Apple will be keen to demonstrate from day one. If it is going to stick to the Apple tradition of showing everyone “how it’s done,” it makes sense it will want to develop a demo in-house.
If you fancy applying, you can read the posting right here. I wonder if Joe Hewitt should consider applying, y'know, just for giggles?
Переслать - Opinion: Psystar Ruling Could Have Set Precedent for Upgrading Your Mac
This past Friday, your future ability to upgrade your Mac may have been significantly restricted. Psystar, the company that tried to create “open” Macs by running OS X on non-Apple hardware, suffered a quick defeat in its effort against Apple’s OS license restrictions.
No question this was a long shot and Psystar was going for the Hail Mary. Nonetheless, Apple’s arguments and victory in the case could have a chilling effect on any modification of Apple hardware and software. Will your next Mac be as locked down as the iPhone?
We euphemistically call gaining the ability to install any software on a iPhone “jailbreaking.” This allows you full administrative access to your iPhone to modify the software as necessary for your own use. You already purchased the iPhone hardware and a license for the Apple software necessary to run your iPhone–but are restricted in its use? Apple locks you out of making certain changes to your iPhone; every aspect of iPhone usage is controlled by Apple, yet Apple’s fickle and inconsistent App Store policies further complicate matters and virtually beg people to jailbreak their iPhone.
Unlike with the iPhone, we can pretty much do want we want on our Macintosh computers. Installation of hardware and software is unrestricted and Apple exercises no control over how we use our Macs. We can circumvent functions in the operating system and enhance it without a problem. We are virtually unrestricted in upgrading or enhancing our Macs. Manufacturers can write kernel extensions to modify the operating system so their hardware can work. Don’t like the Apple monitor? No problem, go out and buy your own. Apple charging too much for RAM? Go out and buy third-party RAM. Want to add new functionality to your Mac? Buy and install third-party software that enhances the operating system.
The Psystar ruling reminds us that we use our Macs only with the consent of, and the pleasure of, Apple. Even though you “own” your Mac, your ability to use it can be modified, restricted or revoked by Apple without recourse. As Macs grow in market share and more third-party developers come to the table, we’ll be presented with options for our Macs that Apple’s own team can hardly imagine. If Apple starts losing revenue due to such enhancements, Apple can simply disable it. Any attempt to circumvent Apple’s restrictions could be seen as a violation of the DMCA. For example, to increase sales on iTunes, could Hulu be disabled by a future Apple OS? Legally, yes. We are one Automatic Software Update away from an Apple Kill Switch for our Mac.
Conspiracy Theory? Think Again
Before you blow this off as a conspiracy theory, note that similar actions have happened other times in Mac history. The most memorable was back in March 2001, when Apple issued a firmware update that disabled most third-party RAM. Apple RAM worked just fine, but other RAM was suddenly considered “out of spec.” Historians will debate whether this was deliberate or accidental. Eventually it all worked out when manufacturers swapped out RAM and other users avoided the update. In 1999, Apple disabled G4 upgrade cards in Blue and White G3s via another firmware updates. The original iMac had the ability to support a floppy drive, but later Apple purposefully disabled that function. Previous versions of iLife only worked with Apple-supported optical media.
Obviously, Apple is going to vehemently fight to prevent non-licensed Apple clones, and while it may be in the right here, the arguments used could be applied to any modification to the Macintosh OS, especially those used to enable non-Apple hardware to work with OS X. While I agree that the odds are low of waking up one morning and finding your Mac unable to boot due to a “DMCA violation,” Apple consistently argues it is its right to do so and it has exercised that right in the past. How very Microsoft of Apple. Just ask XBox 360 owners.
The iPhone is proof of its desire to lock the consumer out of any unapproved modifications. What’s stopping Apple from doing this with our Macs? Financial interest? Goodwill? You tell me.
Переслать - AdMob Could Have Gone to Apple, Sources Say
AdMob, the mobile advertising firm that recently made headlines thanks to a Google acquisition, might have become part of the Apple fold if things had worked out differently, according to a report by Bloomberg that appeared this weekend. Apple reportedly approached AdMob with interest before the Google deal went down.
That’s according to “people familiar with the matter” speaking to Bloomberg. It isn’t clear which side of the deal the source was on, but he or she declined to go on record since the proposed talks were never made public. Apple is said to have contacted AdMob “a few weeks” before Google made its successful $750 million bid for the firm.
If true, the rumors point to the increasingly fierce competition between two major players in the mobile phone game. Google’s Android is being adopted by more and more manufacturers and distributed on more devices everyday. To have a piece not only of the revenue from the use of Android apps and devices, but also from the advertising that appears on those phones, is a huge boon for the search giant.
It’s unclear why Apple’s bid didn’t succeed, if it was indeed made. It’s possible that Google made a better offer while Apple was still in talks with AdMob, or that the advertising firm used the Apple offer as a bargaining tool in enticing Google. All of the companies involved in both deals declined to comment on the reports made by the anonymous source.
Acquiring a mobile ad firm would have been a bit of a departure for Apple, which is still a hardware manufacturer first and foremost, but it is a logical move for Cupertino to make. Many of the ads AdMob displays in mobile apps direct users back to other programs in the App Store, so essentially Apple would just be closing the loop and taking in additional revenue by promoting its own revenue-generating software delivery method. Plus, it could probably use the company to place hardware ads as well, promoting less successful products through the massively popular iPhone.
If Apple is genuinely interested in getting into online advertising, it could attempt another acquisition, or it may start hiring staff with the necessary skill sets. I’d hazard a guess that if the computer maker did make a failed bid for AdMob, it’ll be twice shy about getting into the game now, since Google now controls an intimidating 30 percent to 40 percent of the mobile advertising market. It’d be hard to gain a solid foothold at this point.
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